4.2 BUSINESS RESEARCH METHODS
OBJECTIVE
The objective is to create an awareness of the Process of Research, the tools and techniques of research and generation of reports
Unit 1: INTRODUCTION TO RESEARCH 14Hrs Meaning – Objectives – Types of Research – Scope of Research – Research Approaches – Research Process – Research Design – Research Methods Vs Research Methodology - Steps in Research – Problem Formulation – Statement of Research Objective – Exploratory – Descriptive – Experimental Research.
Unit 2: METHODS OF DATA COLLECTION 08 Hrs Observational and Survey Methods – Field Work Plan - Administration of surveys - Training field investigators - Sampling methods - Sample size.
Unit 3: TOOLS FOR COLLECTION OF DATA 08 Hrs Questionnaire Design; Attitude measurement techniques – Motivational Research Techniques – Selection of Appropriate Statistical Techniques
Unit 4: STATISTICAL METHODS 18 Hrs Tabulation of data - Analysis of data –Testing of Hypothesis, Advanced techniques – ANOVA, Chi-Square - Discriminant Analysis - Factor analysis, Conjoint analysis - Multidimensional Scaling - Cluster Analysis (Concepts Only).
Unit 5: REPORT WRITING 08 Hrs Types of Reports, Business, Technical and Academic Report writing – Methodology Procedure – Contents – Bibliography
SKILL DEVELOPMENT
BOOKS FOR REFERENCE
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4.3 MARKETING MANAGEMENT
OBJECTIVE
The objective is to enable students to understand the concept of marketing and its applications and the recent trends in Marketing.
Unit 1: INTRODUCTION TO MARKETING 10 Hrs Meaning & Definition – Goals – Concepts of Marketing – Approaches to Marketing – Functions of Marketing.
Recent trends in Marketing - Introduction, E-business – Tele-marketing – M-Business – Green Marketing – Relationship Marketing – Retailing – Concept Marketing and Virtual Marketing (Meaning Only).
Unit 2: MARKETING ENVIRONMENT (MACRO) 10 Hrs Meaning – Demographic – Economic – Natural – Technological - Political – Legal – Socio - Cultural Environment
Unit 3: MARKETING MIX 20 Hrs Meaning – Elements – Product – Product Mix – Product Line – Product Lifecycle – Product Planning – New Product Development – Failure of New Product – Branding – Packing and Packaging. Pricing – Objectives – Factors influencing Pricing Policy and Methods of Pricing. Physical Distribution – Meaning – Factors affecting Channel Selection – Types of Marketing Channels. Promotion – Meaning and Significance of Promotion – Personal Selling & Advertising (Meaning Only).
Unit 4: MARKET SEGMENTATION AND CONSUMER BEHAVIOUR 10 Hrs Meaning & Definition - Bases of Market Segmentation – Requisites of Sound Market Segmentation. Consumer Behaviour – Factors influencing Consumer Behaviour and Buying Decision Process.
Unit 5: CUSTOMER RELATIONSHIP MANAGEMENT 06 Hrs Meaning and Definition – Role of CRM – Advantages and Disadvantages
SKILL DEVELOPMENT
∙ Identify the product of your choice and describe in which stage of the product life cycle it is positioned. ∙ Suggest strategies for development of a product.
∙ Study of Consumer Behaviour for a product of your choice.
∙ Develop an Advertisement copy for a product.
∙ Prepare a chart for distribution network for different products.
BOOKS FOR REFERENCE
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4.4 FINANCIAL MANAGEMENT
OBJECTIVE
The objective is to enable students to understand the basic concepts of Financial Management and the role of Financial Management in decision-making.
Unit 1: INTRODUCTION TO FINANCIAL MANAGEMENT 10 Hrs Introduction – Meaning of Finance – Business Finance – Finance Function – Aims of Finance Function – Organization structure of finance - Financial Management – Goals of Financial Management – Financial Decisions – Role of a Financial Manager – Financial Planning – Steps in Financial Planning – Principles of a Sound Financial Planning.
Unit 2: TIME VALUE OF MONEY 10 Hrs Introduction – Meaning & Definition – Need – Future Value (Single Flow – Uneven Flow & Annuity) – Present Value (Single Flow – Uneven Flow & Annuity)– Doubling Period – Concept of Valuation – Valuation of Bonds & Debentures – Preference Shares – Equity Shares – Simple Problems.
Unit 3: FINANCING DECISIONAND INVESTMENT DECISION 16Hrs Financing Decisions: Introduction – Meaning of Capital Structure – Factors influencing Capital Structure – Optimum Capital Structure – EBIT – EBT – EPS – Analysis – Leverages – Types of Leverages – Simple Problems.
Investment Decisions: Introduction – Meaning and Definition of Capital Budgeting – Features – Significance – Process – Techniques – Payback Period – Accounting Rate of Return – Net Present Value – Internal Rate of Return – Profitability Index - Simple Problems
Unit 4: DIVIDEND DECISION 08 Hrs Introduction – Meaning and Definition – Determinants of Dividend Policy – Types of Dividends – Provisions under Campiness Act in relation to dividends.
Unit 5: WORKING CAPITAL MANAGEMENT 12 Hrs Introduction – Concept of Working Capital – Significance of Adequate Working Capital – Evils of Excess or Inadequate Working Capital – Determinants of Working Capital – Sources of Working Capital –Cash Management – Receivables Management – Inventory Management,.
SKILL DEVELOPMENT
∙ Draw the organization chart of Finance Function
∙ Illustrate operating cycle for at least 2 companies of your choice.
∙ Evaluate the NPV of an investment made in any one of the capital projects with imaginary figures for 5 years.
∙ Prepare an ageing schedule of debtors with imaginary figures.
∙ Capital structure analysis of companies in different industries
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BOOKS FOR REFERENCE
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4.5 SERVICES MANAGEMENT
OBJECTIVE
The objective is to familiarize the students with different services and prepare them with requisite skills to manage services.
Unit 1: INTRODUCTION TO SERVICES MANAGEMENT 08 Hrs Meaning of Services – Concepts - Characteristics of Services – Classification of Services – Growth of Service Sector.
Unit 2: SERVICES MARKETING 18Hrs Meaning – Differences between Products and Services – Importance of Services Marketing – Marketing Mix for Services – 7 P‟s (in detail) Managing Demand and Supply in Service Industry. Service Delivery Process: Role of Customer in Service delivery process- Quality issues in Services – GAP Model, Managing moments of Truth
Unit 3: TOURISM AND HOSPITALITY SERVICES 12 Hrs Introduction – Evolution of Tourism Industry – Concept and Nature of Tourism – Significance of Tourism Industry- Market segmentation in tourism- Marketing mix of Tourism - Recent Trends in Tourism. Hospitality Services: Types of Hotels –Types of Accommodation – Departments in Hotels – Customer care in Hospitality Industry.
Unit 3: BANKING AND INSURANCE SERVICES 12Hrs Banking - Introduction – Traditional Services – Modern Services – Recent Trends in Banking Services. Insurance - Introduction – Meaning and Definition of Insurance – Types of Insurance – Life Insurance – Products of Life Insurance – General Insurance – Types of General Insurance – Insurance Agents and other Intermediaries .
Unit 5: HEALTHCARE AND INFORMATION TECHNOLOGY ENABLED SERVICES (ITES)
6 Hrs
Hospitals – Evolution of Hospital Industry – Nature of Service – Risk involved in Healthcare Services – marketing of medical services – Hospital extension services – Pharmacy, nursing – Medical Transcription. ITES: Introduction – Growth, Types, Job opportunities in ITES.
SKILL DEVELOPMENT
∙ Prepare a chart on conditions to be complied for Star Hotel Status.
∙ Procure any two insurance policies (Xerox) and paste them in the record.
∙ Visit and Travel and Tour agencies and prepare organization chart.
∙ Interact with tourist operators and identify the areas of tourism management. ∙ Prepare a chart showing customer service rendered by at least two MF. (Preferably a comparative chart) ∙ Procedures of Railway ticket booking with specimen of reservation/cancellation slip. ∙ Procedure for Air ticket booking both domestic and International.
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BOOKS FOR REFERENCE
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4.6 BANKING REGULATIONS &OPERATIONS
OBJECTIVE
The objective is to familiarize the students to understand the law and practice of banking.
Unit 1: COMMERCIAL BANKS 08 Hrs Introduction – Role of Commercial Banks – Functions of Commercial Banks – Primary Functions and Secondary Functions – Credit Creation of Commercial Banks – Investment Policy of Commercial Banks – Profitability of Commercial Banks. Regulation and Control of Commercial Banks by RBI
Unit 2: BANKER AND CUSTOMER RELATIONSHIP 20Hrs Banker and Customer: Meaning of Banker and Customer – Banking Company – General and Special Relationships between Banker and Customer.
Types of Customers and Account holders: Procedure and Practice in opening and conducting the accounts of customers particularly individuals including minors - Joint Account Holders. Partnership Firms - Joint Stock companies with limited liability-Executors and Trustees-Clubs and Associations-Joint Hindu Family
Unit 3: NEGOTIABLE INSTRUMENTS 08Hrs Introduction – Meaning & Definition – Features – Kinds of Negotiable Instruments (Meanings only) – Cheques – Meaning & Definition – Features - Parties – Crossing of cheques – types of crossing. Endorsements – Meaning – Essentials – Kinds of Endorsement.
Unit 4: PAYING BANKER AND COLLECTING BANKER 10 Hrs Paying Banker – Meaning – Precautions – Statutory Protection to the Paying Banker – Dishonor of Cheques – Grounds of Dishonor – Consequences of wrongful dishonor of Cheque. Collecting Banker – Meaning – Duties & Responsibilities of Collecting Banker –Statutory Protection to Collecting Banker
Unit 5: PRINCIPLES OF BANK LENDING 10 Hrs Different kinds of borrowing facilities granted by banks - Loans, Cash Credit, Overdraft, Bills Purchased, Bills Discounted, Letters of Credit - Types of Securities – NPA (Meaning only).Sound principles of Bank Lending.
SKILL DEVELOPMENT
∙ Collect and fill account opening form of SB A/c or Current A/c
∙ Collect and fill pay in slip of SB A/c or Current A/c.
∙ Draw specimen of Demand Draft.
∙ Draw different types of endorsement of cheques.
∙ Past specimen of Travelers Cheques / Gift Cheques / Credit Cheques.
∙ List customer services offered by atleast 2 banks of your choice.
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BOOKS FOR REFERENCE
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4.7 COST ACCOUNTING
OBJECTIVE
The objective of this subject is to familiarize students with the various concepts and element of cost.
Unit 1: INTRODUCTION TO COST ACCOUNTING 10 Hrs Introduction – Meaning & Definition of Cost, Costing and Cost Accounting – Objectives of Costing - Comparison between Financial Accounting and Cost Accounting – Application of Cost Accounting – Designing and Installing a Cost Accounting System – Cost Concepts - Classification of Costs – Cost Unit – Cost Center – Elements of Cost – Preparation of Cost Sheet – Tenders and Quotations.
Unit 2: MATERIAL COST CONTROL 14Hrs Meaning – Types – Direct Material – Indirect Material - Material Control – Purchasing Procedure – Store Keeping – Techniques of Inventory Control – Setting of Stock Levels – EOQ – ABC Analysis – VED Analysis – Just In-Time – Perpetual Inventory System – Documents used in Material Accounting - Methods of Pricing Material Issues – FIFO – LIFO – Weighted Average Price Method and Simple Average Price Method.
Unit 3: LABOUR COST CONTROL 10 Hrs Meaning – Types – Direct Labour – Indirect Labour – Timekeeping – Time booking – Idle Time – Overtime – Labour Turn Over. Methods of Labour Remuneration - Time Rate System – Piece Rate System – Incentive Systems – Halsey plan – Rowan Plan – Taylor‟s differential Piece Rate System and Merrick‟s Differential Piece Rate System – Problems
Unit 4: OVERHEAD COST CONTROL 14Hrs Meaning and Definition – Classification of Overheads – Procedure for Accounting and Control of Overheads – Allocation of Overheads – Apportionment of Overheads – Primary Overhead Distribution Summary – Secondary Overhead Distribution Summary – Repeated Distribution Method and Simultaneous Equations Method – Absorption of Factory Overheads – Methods of Absorption – Machine Hour Rate – Problems.
Unit 5: RECONCILIATION OF COST AND FINANCIAL ACCOUNTS 08Hrs Need for Reconciliation – Reasons for differences in Profit or Loss shown by Cost Accounts and Profit or Loss shown by Financial Accounts – Preparation of Reconciliation Statement and Memorandum Reconciliation Account.
SKILL DEVELOPMENT
∙ Classification of costs incurred in the making of a product.
∙ Identification of elements of cost in services sector.
∙ Cost estimation for the making of a proposed product.
∙ Documentation relating to materials handling in a company.
∙ Collection and Classification of overheads in an organization.
∙ Discuss the reasons for LTO in organizations..
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BOOKS FOR REFERENCE