6.1 INTERNATIONAL BUSINESS
OBJECTIVE
The objective of this subject is to facilitate the students in understanding International Business in a multi cultural world.
Unit 1: INTRODUCTION TO INTERNATIONAL BUSINESS 10Hrs Meaning and Definition of International Business – Theories of International Trade – Economic Theories – Forms of International Business - Nature of International Business
Unit 2: MODES OF ENTRY INTO INTERNATIONAL BUSINESS 12 Hrs Mode of Entry – Exporting – Licensing – Franchising – Contract Manufacturing – Turn Key Projects – Foreign Direct Investment – Mergers, Acquisitions and Joint Ventures – Comparison of different modes of Entry.
Unit 3: GLOBALIZATION 16Hrs Globalization: Meaning - Features – Stages –Production –Investment and Technology, Globalization – Advantages and Disadvantages – Methods and Essential Conditions for Globalization. MNC’s and International Business: Definitions – Distinction between Indian Companies – MNC – Global Companies and TNC – Organizational Transformations – Merits and Demerits of MNC‟s in India
Unit 4: INTERNATIONAL MARKETING INTELLIGENCE 8 Hrs Information required – Source of Information – International Marketing Information System and Marketing Research.
Unit 5: EXIM TRADE 10 Hrs Export Trade, Procedure, Steps & Documentation, Direction of India‟s Trade – Export Financing – Documents related to Export Trade – Export Marketing – Import Trade, Procedure, Steps, Documentations and Problems - EXIM Policy - Balance of Payment – Disequilibrium and Measures for Rectification - Institutions connected with EXIM Trade.
SKILL DEVELOPMENT
∙ List any three MNC‟s operating in India along with their products or services offered.
∙ Prepare a chart showing currencies of different countries
∙ Tabulate the foreign exchange rate or at least 2 countries for 1 month
∙ Collect and Paste any 2 documents used in Import and Export trade.
BOOKS FOR REFERENCE
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6.2 E-BUSINESS
OBJECTIVE:
The objective is to expose the students to electronic modes of commercial operations.
UNIT 1 :E-BUSINESS 16Hrs Introduction, E-Commerce – definition, History of E-commerce, types of E-Commerce B to B etc. Comparison of traditional commerce and e-commerce. E-Commerce business models – major B to B, B to C model, Consumer-to-Consumer (C2C), Consumer-to-Business (C2B) model, Peer to-Peer (P2P) model – emerging trends. Advantages/ Disadvantages of e-commerce, web auctions, virtual communities, portals, e-business revenue models.
UNIT 2 : SECURITY FOR E-BUSINESS 12 Hrs Security threats – An area view – implementing E-commerce security – encryption – Decryption, Protecting client computers E-Commerce Communication channels and web servers Encryption, SSL protocol, Firewalls, Cryptography methods, VPNs, protecting, networks, policies and procedures
UNIT 3 : E-PAYMENTS 12Hrs E-payment systems – An overview. B to C payments, B to B payments. Types of E- payment system – Credit card payment, debit cards, accumulating balance, online stored value payment systems, digital cash, digital (electronic) wallets, agile wallet, smart cards and digital cheques. Secure Electronic Transaction (SET) protocol
UNIT 4 : E-BUSINESS MARKETING TECHNOLOGIES 10 Hrs E-Commerce and marketing B to B and B to C marketing and branding strategies. Web transaction logs, cookies, shopping cart database, DBMS, SQL, data mining, CRM (customer relationship Management) system – permission marketing, affiliate marketing, viral marketing.
UNIT 5 : CYBER LAWS 06Hrs Legal Aspects of E-Business, Internet frauds – Cyber Laws. IT Act 2000 salient features.
SKILL DEVELOPMENT
∙ Visit Few Business Websites and note down in Practical Record Book
BOOKS FOR REFERENCE
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6.3 INCOME TAX
OBJECTIVE
The objective of this subject is to expose the students to the various provision of Income Tax Act relating to computation of Income individual assesses only.
Unit 1: INTRODUCTION TO INCOME TAX 14 Hrs Income Tax: Brief History - Legal Frame Work – Types of Taxes - Cannons of Taxation – Important Definitions: Assessment – Assessment Year – Previous Year – Exceptions to the general rule of Previous Year - Assessee – Person – Income - Casual Income – Gross Total Income – Total Income – Agricultural Income
Residential Status: Determination of Residential Status of an individual (simple problems) - Incidence of Tax (Simple Problems on Computation of Gross Total Income).
Exempted Incomes: Introduction – Exempted Incomes U/S 10 (Restricted to Individual Assessee) – Only theory
Unit 2: INCOME FROM SALARY 16 Hrs Meaning & Definition – Basis of Charge – Allowances – Fully Taxable Allowances – Partly Taxable Allowances: House Rent Allowance, Entertainment Allowance, Transport Allowance, Children Education & Hostel Allowances - Fully Exempted Allowances – Perquisites – Tax Free Perquisites – Perquisites Taxable in all Cases: Rent free accommodation - Concessional accommodation, Personal obligations of the employee met by the employer – Perquisites Taxable in Specified Cases : Gardener, Sweeper, Gas, Electricity, Water and Motor car facility (when the motor car is owned or hired by the employer )– Provident Funds – Deductions from Salary U/S 16 – Problems on Income from Salary(excluding retirement benefits).
Unit 3: INCOME FROM HOUSE PROPERTY 10 Hrs Basis of Charge – Exempted Incomes from House Property – Annual Value – Determination of Annual Value – Loss due to Vacancy – Deductions from Annual Value – Problems on Income from House Property(Excluding Pre-Construction interest)
Unit 4: PROFITS AND GAINS FROM BUSINESS AND PROFESSION 10Hrs Meaning and Definition of Business & Profession – Expenses & losses Expressly Allowed – Expenses and losses Expressly Disallowed – Expenses Allowed on Payment Basis - Problems on computation of income from Business of Sole Proprietor.
Unit 5: COMPUTATATION OF TOTAL INCOME 06 Hrs Income from Capital Gains (excluding exemptions - Theory only) - Income from Other Sources (Theory only) - Deductions U/S 80 C, D & G. Simple problems on Computation of Total income of an Individual
SKILL DEVELOPMENT
∙ Form No. 49A (PAN) and 49B.
∙ Filling of Income Tax Returns.
∙ List of enclosures to be made along with IT returns (with reference to salary & H.P).
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∙ Preparation of Form 16.
∙ Computation of Income Tax and the Slab Rates.
∙ Computation of Gratuity.
∙ Chart on perquisites.
∙ List of enclosures to be made along with IT returns (with reference to salary and house property incomes)
BOOKS FOR REFERENCE
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6.4 STRATEGIC MANAGEMENT OR PROJECT REPORT AND VIVA - VOCE
OBJECTIVE:
The Objective of this subject is to expose the students to the various strategic issues such as strategic planning, implementation and evaluation etc. and preparation of project reports.
Unit 1: INTRODUCTION TO STRATEGIC MANAGEMENT 10 Hrs Introduction - Meaning and Definition – Need – Process of Strategic Management – Strategic Decision Making – Business Ethics – Strategic Management.
Unit 2: ENVIRONMENTAL APPRAISAL 12 Hrs The concept of Environment – The Company and its Environment – Scanning the Environment, Technological, Social, Cultural, Demographic, Political, Legal and Other Environments Forces. SWOT Analysis – Competitive Advantage – Value Chain Analysis.
Unit 3: STRATEGIC PLANNING 12 Hrs Strategic Planning Process – Strategic Plans during recession, recovery, boom and depression – Stability Strategy – Expansion Strategy – Merger Strategy – Retrenchment Strategy – Restructure Strategy – Levels of Strategy – Corporate Level Strategy – Business Level Strategy and Functional Level Strategy – Competitive Analysis – Porter‟s Five Forces Model.
Unit 4: IMPLEMENTATION OF STRATEGY 14 Hrs Aspects of Strategy Implementation – Project Manipulation – Procedural Implementation – Structural Implementation – Structural Considerations –Organizational Design and Change – Organizational Systems. Behavioral Implementation – Leadership Implementation – Corporate Culture – Corporate Policies and Use of Power. Functional and Operational Implementation – Functional Strategies – Functional Plans and Policies. Financial – Marketing – OPERATIONAL and Personnel dimensions of Functional Plan and Policies – Integration of Functional Plans and Policies.
Unit 5: STRATEGY EVALUATION 08 Hrs Strategy Evaluation and Control - Operational Control - Overview of Management Control – Focus on Key Result Areas.
SKILL DEVELOPMENT
∙ Present a chart showing Strategic Management Process.
∙ Select any organization and undertake SWOT analysis.
∙ Present strategy followed by an FMCG company in Indian Market.
∙ Select any sector and make competitive analysis using Porter‟s five forces model. ∙ List social responsibility action initiated by any one company.
∙ Select any organization and identify the Key Result Areas
BOOKS FOR REFERENCE
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