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Bangalore University 6th Sem BBA Study Materials

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Bangalore University BBA 6th sem syllabus 2021

Old Syllabus

Syllabus

6.1 INTERNATIONAL BUSINESS 

OBJECTIVE 

The objective of this subject is to facilitate the students in understanding International Business in a multi  cultural world. 

Unit 1: INTRODUCTION TO INTERNATIONAL BUSINESS 10Hrs Meaning and Definition of International Business – Theories of International Trade – Economic Theories – Forms of International Business - Nature of International Business 

Unit 2: MODES OF ENTRY INTO INTERNATIONAL BUSINESS 12 Hrs Mode of Entry – Exporting – Licensing – Franchising – Contract Manufacturing – Turn Key Projects – Foreign Direct Investment – Mergers, Acquisitions and Joint Ventures – Comparison of different modes of  Entry. 

Unit 3: GLOBALIZATION 16Hrs Globalization: Meaning - Features – Stages –Production –Investment and Technology, Globalization – Advantages and Disadvantages – Methods and Essential Conditions for Globalization. MNC’s and  International Business: Definitions – Distinction between Indian Companies – MNC – Global Companies  and TNC – Organizational Transformations – Merits and Demerits of MNC‟s in India 

Unit 4: INTERNATIONAL MARKETING INTELLIGENCE 8 Hrs Information required – Source of Information – International Marketing Information System and Marketing  Research. 

Unit 5: EXIM TRADE 10 Hrs Export Trade, Procedure, Steps & Documentation, Direction of India‟s Trade – Export Financing – Documents related to Export Trade – Export Marketing – Import Trade, Procedure, Steps, Documentations  and Problems - EXIM Policy - Balance of Payment – Disequilibrium and Measures for Rectification - Institutions connected with EXIM Trade. 

SKILL DEVELOPMENT 

List any three MNC‟s operating in India along with their products or services offered. 

Prepare a chart showing currencies of different countries  

Tabulate the foreign exchange rate or at least 2 countries for 1 month 

Collect and Paste any 2 documents used in Import and Export trade. 

BOOKS FOR REFERENCE 

  1. Dr. Aswathappa International Business, Tata McGraw Hill.  
  2. P. SubbaRao – International Business – HPH 
  3. Shyam Shukla; International Business, Excel Books. 
  4. Francis Cherunilam; International Business, Prentice Hall of India 
  5. MahuaDutta, International Business, I.K. Intl 
  6. J. Maskeri- International Business 
  7. Rosy Joshi; International Business, Kalyani Publishers.  
  8. Venkataramana. K, International Business, SHBP. 
  9. Subhasre S – International Business, HPH. 

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6.2 E-BUSINESS 

OBJECTIVE: 

The objective is to expose the students to electronic modes of commercial operations. 

UNIT 1 :E-BUSINESS 16Hrs Introduction, E-Commerce – definition, History of E-commerce, types of E-Commerce B to B etc. Comparison of traditional commerce and e-commerce. E-Commerce business models – major B to B, B to  C model, Consumer-to-Consumer (C2C), Consumer-to-Business (C2B) model, Peer to-Peer (P2P) model – emerging trends. Advantages/ Disadvantages of e-commerce, web auctions, virtual communities, portals,  e-business revenue models. 

UNIT 2 : SECURITY FOR E-BUSINESS 12 Hrs Security threats – An area view – implementing E-commerce security – encryption – Decryption,  Protecting client computers E-Commerce Communication channels and web servers Encryption, SSL  protocol, Firewalls, Cryptography methods, VPNs, protecting, networks, policies and procedures 

UNIT 3 : E-PAYMENTS 12Hrs E-payment systems – An overview. B to C payments, B to B payments. Types of E- payment system – Credit card payment, debit cards, accumulating balance, online stored value payment systems, digital cash,  digital (electronic) wallets, agile wallet, smart cards and digital cheques. Secure Electronic Transaction  (SET) protocol  

UNIT 4 : E-BUSINESS MARKETING TECHNOLOGIES 10 Hrs E-Commerce and marketing B to B and B to C marketing and branding strategies. Web transaction logs,  cookies, shopping cart database, DBMS, SQL, data mining, CRM (customer relationship Management)  system – permission marketing, affiliate marketing, viral marketing.  

UNIT 5 : CYBER LAWS 06Hrs Legal Aspects of E-Business, Internet frauds – Cyber Laws. IT Act 2000 salient features. 

SKILL DEVELOPMENT 

Visit Few Business Websites and note down in Practical Record Book 

BOOKS FOR REFERENCE 

  1. Marriappa M – E- Commerce, 
  2. R. G. Saha, E-Business, HPH 
  3. M. Suman – E – Commerce & Accounting  
  4. Kalakota Ravi and A. B. Whinston : “Frontiers of Electronic Commerce”, Addison  5. Watson R T :“Electronic Commerce – the strategic perspective.” The Dryden press 6. Agarwala K.N and Deeksha Ararwala: “Business on the Net – Whats and Hows of E-Commerce” 7. Agarwala and Ararwala : “Business on the Net – Bridge to the online store front,” 8. Murthy CSV: “E. Commerce” Himalaya Publishing House Pvt.Ltd.

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  1. Diwan, Prag and Sharma, “Electronic Commerce – A manager guide to E-business”, Vanity Books  International 
  2. P. Diwan, S. Sharma; “E-Commerce”, Excel Books. 
  3. JanalD.S :“Online Marketing Hand book.” Van Nostrand Reinhold Network 
  4. Kosiur David, “Understanding Electronic Commerce Microsoft”, press Washing-ton. 13. Minoli and Minol, “Web Commerce Technology Handbook”, TMH New Delhi.  14. Schneider Gary P, “Electronic Commerce- course Technology, Delhi. 
  5. Young Margaret Levine: “The complete reference to Internet”, TMH. 
  6. C.S.Rayudu: “Ecommerce and E Business”, HPH. 
  7. Kalakota Ravi: “E-business 2: Road map for success.” Pearson Education Ltd. 18. Kalkota Ravi. “Electronics Commerce”: A managers Guide. 
  8. Mariammal & Soundra Rajan, E-business, SHB.

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6.3 INCOME TAX 

OBJECTIVE 

The objective of this subject is to expose the students to the various provision of Income Tax Act relating to  computation of Income individual assesses only. 

Unit 1: INTRODUCTION TO INCOME TAX 14 Hrs Income Tax: Brief History - Legal Frame Work – Types of Taxes - Cannons of Taxation – Important  Definitions: Assessment – Assessment Year – Previous Year – Exceptions to the general rule of Previous  Year - Assessee – Person – Income - Casual Income – Gross Total Income – Total Income – Agricultural  Income 

Residential Status: Determination of Residential Status of an individual (simple problems) - Incidence of  Tax (Simple Problems on Computation of Gross Total Income). 

Exempted Incomes: Introduction – Exempted Incomes U/S 10 (Restricted to Individual Assessee) – Only  theory 

Unit 2: INCOME FROM SALARY 16 Hrs Meaning & Definition – Basis of Charge – Allowances – Fully Taxable Allowances – Partly Taxable  Allowances: House Rent Allowance, Entertainment Allowance, Transport Allowance, Children Education  & Hostel Allowances - Fully Exempted Allowances – Perquisites – Tax Free Perquisites – Perquisites  Taxable in all Cases: Rent free accommodation - Concessional accommodation, Personal obligations of the  employee met by the employer – Perquisites Taxable in Specified Cases : Gardener, Sweeper, Gas,  Electricity, Water and Motor car facility (when the motor car is owned or hired by the employer )– Provident Funds – Deductions from Salary U/S 16 – Problems on Income from Salary(excluding retirement  benefits). 

Unit 3: INCOME FROM HOUSE PROPERTY 10 Hrs Basis of Charge – Exempted Incomes from House Property – Annual Value – Determination of Annual  Value – Loss due to Vacancy – Deductions from Annual Value – Problems on Income from House  Property(Excluding Pre-Construction interest) 

Unit 4: PROFITS AND GAINS FROM BUSINESS AND PROFESSION 10Hrs Meaning and Definition of Business & Profession – Expenses & losses Expressly Allowed – Expenses and  losses Expressly Disallowed – Expenses Allowed on Payment Basis - Problems on computation of income  from Business of Sole Proprietor. 

Unit 5: COMPUTATATION OF TOTAL INCOME 06 Hrs Income from Capital Gains (excluding exemptions - Theory only) - Income from Other Sources (Theory only) - Deductions U/S 80 C, D & G. Simple problems on Computation of Total income of an Individual 

SKILL DEVELOPMENT 

Form No. 49A (PAN) and 49B. 

Filling of Income Tax Returns. 

List of enclosures to be made along with IT returns (with reference to salary & H.P).

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Preparation of Form 16. 

Computation of Income Tax and the Slab Rates. 

Computation of Gratuity. 

Chart on perquisites. 

List of enclosures to be made along with IT returns (with reference to salary and house property  incomes) 

BOOKS FOR REFERENCE 

  1. Dr. Vinod K. Singhania: Direct Taxes – Law and Practice, Taxmann publication. 
  2. B.B. Lal: Direct Taxes, Konark Publisher (P) ltd. 
  3. Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and Practice, Sahitya Bhavan Publication. 4. Dinakar Pagare: Law and Practice of Income Tax, Sultan Chand and sons. 
  4. Gaur &Narang: Income Tax, Kalyani Publisher s 
  5. 7 Lecturer – Income Tax – VBH 
  6. Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam Publications

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6.4 STRATEGIC MANAGEMENT OR PROJECT REPORT AND VIVA - VOCE 

OBJECTIVE:  

The Objective of this subject is to expose the students to the various strategic issues such as strategic  planning, implementation and evaluation etc. and preparation of project reports. 

Unit 1: INTRODUCTION TO STRATEGIC MANAGEMENT 10 Hrs Introduction - Meaning and Definition – Need – Process of Strategic Management – Strategic Decision  Making – Business Ethics – Strategic Management. 

Unit 2: ENVIRONMENTAL APPRAISAL 12 Hrs The concept of Environment – The Company and its Environment – Scanning the Environment,  Technological, Social, Cultural, Demographic, Political, Legal and Other Environments Forces. SWOT  Analysis – Competitive Advantage – Value Chain Analysis. 

Unit 3: STRATEGIC PLANNING 12 Hrs Strategic Planning Process – Strategic Plans during recession, recovery, boom and depression – Stability  Strategy – Expansion Strategy – Merger Strategy – Retrenchment Strategy – Restructure Strategy – Levels  of Strategy – Corporate Level Strategy – Business Level Strategy and Functional Level Strategy – Competitive Analysis – Porter‟s Five Forces Model. 

Unit 4: IMPLEMENTATION OF STRATEGY 14 Hrs Aspects of Strategy Implementation – Project Manipulation – Procedural Implementation – Structural  Implementation – Structural Considerations –Organizational Design and Change – Organizational  Systems. Behavioral Implementation – Leadership Implementation – Corporate Culture – Corporate  Policies and Use of Power. Functional and Operational Implementation – Functional Strategies – Functional Plans and Policies. Financial – Marketing – OPERATIONAL and Personnel dimensions of  Functional Plan and Policies – Integration of Functional Plans and Policies. 

Unit 5: STRATEGY EVALUATION 08 Hrs Strategy Evaluation and Control - Operational Control - Overview of Management Control – Focus on Key  Result Areas. 

SKILL DEVELOPMENT 

Present a chart showing Strategic Management Process. 

Select any organization and undertake SWOT analysis. 

Present strategy followed by an FMCG company in Indian Market. 

Select any sector and make competitive analysis using Porter‟s five forces model. List social responsibility action initiated by any one company. 

Select any organization and identify the Key Result Areas  

BOOKS FOR REFERENCE 

  1. Dr. Aswathappa, Business Environment for Strategic Management, Tata McGraw Hill. 2. Subbarao: Business Policy and Strategic Management, HPH.

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  1. Charles W.L Hill and Gareth R. Jones, Strategic Management an Integrated Approach, Cengage  Learning 
  2. Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill 5. C. AppaRao; Strategic Management and Business Policy, Excel Books. 
  3. Ghosh P.K., Business Policy and Strategic Planning and Management, Tata McGraw Hill. 7. Pillai, Strategic Management, 
  4. Lawerence, Business Policy and Strategic Management, Tata McGraw Hill.  9. Sathyashekar : Business Policy and Strategic Management, I.K International Publishing House Pvt.  Ltd.

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