6.1 INTERNATIONAL BUSINESS
The objective of this subject is to facilitate the students in understanding International Business in a multi cultural world.
Unit 1: INTRODUCTION TO INTERNATIONAL BUSINESS 10Hrs Meaning and Definition of International Business – Theories of International Trade – Economic Theories – Forms of International Business - Nature of International Business
Unit 2: MODES OF ENTRY INTO INTERNATIONAL BUSINESS 12 Hrs Mode of Entry – Exporting – Licensing – Franchising – Contract Manufacturing – Turn Key Projects – Foreign Direct Investment – Mergers, Acquisitions and Joint Ventures – Comparison of different modes of Entry.
Unit 3: GLOBALIZATION 16Hrs Globalization: Meaning - Features – Stages –Production –Investment and Technology, Globalization – Advantages and Disadvantages – Methods and Essential Conditions for Globalization. MNC’s and International Business: Definitions – Distinction between Indian Companies – MNC – Global Companies and TNC – Organizational Transformations – Merits and Demerits of MNC‟s in India
Unit 4: INTERNATIONAL MARKETING INTELLIGENCE 8 Hrs Information required – Source of Information – International Marketing Information System and Marketing Research.
Unit 5: EXIM TRADE 10 Hrs Export Trade, Procedure, Steps & Documentation, Direction of India‟s Trade – Export Financing – Documents related to Export Trade – Export Marketing – Import Trade, Procedure, Steps, Documentations and Problems - EXIM Policy - Balance of Payment – Disequilibrium and Measures for Rectification - Institutions connected with EXIM Trade.
∙ List any three MNC‟s operating in India along with their products or services offered.
∙ Prepare a chart showing currencies of different countries
∙ Tabulate the foreign exchange rate or at least 2 countries for 1 month
∙ Collect and Paste any 2 documents used in Import and Export trade.
BOOKS FOR REFERENCE
The objective is to expose the students to electronic modes of commercial operations.
UNIT 1 :E-BUSINESS 16Hrs Introduction, E-Commerce – definition, History of E-commerce, types of E-Commerce B to B etc. Comparison of traditional commerce and e-commerce. E-Commerce business models – major B to B, B to C model, Consumer-to-Consumer (C2C), Consumer-to-Business (C2B) model, Peer to-Peer (P2P) model – emerging trends. Advantages/ Disadvantages of e-commerce, web auctions, virtual communities, portals, e-business revenue models.
UNIT 2 : SECURITY FOR E-BUSINESS 12 Hrs Security threats – An area view – implementing E-commerce security – encryption – Decryption, Protecting client computers E-Commerce Communication channels and web servers Encryption, SSL protocol, Firewalls, Cryptography methods, VPNs, protecting, networks, policies and procedures
UNIT 3 : E-PAYMENTS 12Hrs E-payment systems – An overview. B to C payments, B to B payments. Types of E- payment system – Credit card payment, debit cards, accumulating balance, online stored value payment systems, digital cash, digital (electronic) wallets, agile wallet, smart cards and digital cheques. Secure Electronic Transaction (SET) protocol
UNIT 4 : E-BUSINESS MARKETING TECHNOLOGIES 10 Hrs E-Commerce and marketing B to B and B to C marketing and branding strategies. Web transaction logs, cookies, shopping cart database, DBMS, SQL, data mining, CRM (customer relationship Management) system – permission marketing, affiliate marketing, viral marketing.
UNIT 5 : CYBER LAWS 06Hrs Legal Aspects of E-Business, Internet frauds – Cyber Laws. IT Act 2000 salient features.
∙ Visit Few Business Websites and note down in Practical Record Book
BOOKS FOR REFERENCE
6.3 INCOME TAX
The objective of this subject is to expose the students to the various provision of Income Tax Act relating to computation of Income individual assesses only.
Unit 1: INTRODUCTION TO INCOME TAX 14 Hrs Income Tax: Brief History - Legal Frame Work – Types of Taxes - Cannons of Taxation – Important Definitions: Assessment – Assessment Year – Previous Year – Exceptions to the general rule of Previous Year - Assessee – Person – Income - Casual Income – Gross Total Income – Total Income – Agricultural Income
Residential Status: Determination of Residential Status of an individual (simple problems) - Incidence of Tax (Simple Problems on Computation of Gross Total Income).
Exempted Incomes: Introduction – Exempted Incomes U/S 10 (Restricted to Individual Assessee) – Only theory
Unit 2: INCOME FROM SALARY 16 Hrs Meaning & Definition – Basis of Charge – Allowances – Fully Taxable Allowances – Partly Taxable Allowances: House Rent Allowance, Entertainment Allowance, Transport Allowance, Children Education & Hostel Allowances - Fully Exempted Allowances – Perquisites – Tax Free Perquisites – Perquisites Taxable in all Cases: Rent free accommodation - Concessional accommodation, Personal obligations of the employee met by the employer – Perquisites Taxable in Specified Cases : Gardener, Sweeper, Gas, Electricity, Water and Motor car facility (when the motor car is owned or hired by the employer )– Provident Funds – Deductions from Salary U/S 16 – Problems on Income from Salary(excluding retirement benefits).
Unit 3: INCOME FROM HOUSE PROPERTY 10 Hrs Basis of Charge – Exempted Incomes from House Property – Annual Value – Determination of Annual Value – Loss due to Vacancy – Deductions from Annual Value – Problems on Income from House Property(Excluding Pre-Construction interest)
Unit 4: PROFITS AND GAINS FROM BUSINESS AND PROFESSION 10Hrs Meaning and Definition of Business & Profession – Expenses & losses Expressly Allowed – Expenses and losses Expressly Disallowed – Expenses Allowed on Payment Basis - Problems on computation of income from Business of Sole Proprietor.
Unit 5: COMPUTATATION OF TOTAL INCOME 06 Hrs Income from Capital Gains (excluding exemptions - Theory only) - Income from Other Sources (Theory only) - Deductions U/S 80 C, D & G. Simple problems on Computation of Total income of an Individual
∙ Form No. 49A (PAN) and 49B.
∙ Filling of Income Tax Returns.
∙ List of enclosures to be made along with IT returns (with reference to salary & H.P).
∙ Preparation of Form 16.
∙ Computation of Income Tax and the Slab Rates.
∙ Computation of Gratuity.
∙ Chart on perquisites.
∙ List of enclosures to be made along with IT returns (with reference to salary and house property incomes)
BOOKS FOR REFERENCE
6.4 STRATEGIC MANAGEMENT OR PROJECT REPORT AND VIVA - VOCE
The Objective of this subject is to expose the students to the various strategic issues such as strategic planning, implementation and evaluation etc. and preparation of project reports.
Unit 1: INTRODUCTION TO STRATEGIC MANAGEMENT 10 Hrs Introduction - Meaning and Definition – Need – Process of Strategic Management – Strategic Decision Making – Business Ethics – Strategic Management.
Unit 2: ENVIRONMENTAL APPRAISAL 12 Hrs The concept of Environment – The Company and its Environment – Scanning the Environment, Technological, Social, Cultural, Demographic, Political, Legal and Other Environments Forces. SWOT Analysis – Competitive Advantage – Value Chain Analysis.
Unit 3: STRATEGIC PLANNING 12 Hrs Strategic Planning Process – Strategic Plans during recession, recovery, boom and depression – Stability Strategy – Expansion Strategy – Merger Strategy – Retrenchment Strategy – Restructure Strategy – Levels of Strategy – Corporate Level Strategy – Business Level Strategy and Functional Level Strategy – Competitive Analysis – Porter‟s Five Forces Model.
Unit 4: IMPLEMENTATION OF STRATEGY 14 Hrs Aspects of Strategy Implementation – Project Manipulation – Procedural Implementation – Structural Implementation – Structural Considerations –Organizational Design and Change – Organizational Systems. Behavioral Implementation – Leadership Implementation – Corporate Culture – Corporate Policies and Use of Power. Functional and Operational Implementation – Functional Strategies – Functional Plans and Policies. Financial – Marketing – OPERATIONAL and Personnel dimensions of Functional Plan and Policies – Integration of Functional Plans and Policies.
Unit 5: STRATEGY EVALUATION 08 Hrs Strategy Evaluation and Control - Operational Control - Overview of Management Control – Focus on Key Result Areas.
∙ Present a chart showing Strategic Management Process.
∙ Select any organization and undertake SWOT analysis.
∙ Present strategy followed by an FMCG company in Indian Market.
∙ Select any sector and make competitive analysis using Porter‟s five forces model. ∙ List social responsibility action initiated by any one company.
∙ Select any organization and identify the Key Result Areas
BOOKS FOR REFERENCE