Aptitude test

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1: What is Aptitude Test

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Business Regulatory Framework
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Micro Environment for Business Decisions
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To make students understand the computation of Taxable Income and Tax Liability of individuals. 

UNIT 1: PROFITS AND GAINS FROM BUSINESS AND PROFESSION 16 Hrs. Meaning and Definition of Business, Profession – Vocation - Expenses Expressly Allowed – Allowable  Losses – Expenses Expressly Disallowed – Expenses Allowed on Payment Basis - Problems on Business  relating to Sole Trader and Problems on Profession relating to Chartered Accountant, Advocate and Medical  Practitioner. 

UNIT 2: CAPITAL GAINS 15 Hrs. Basis of Charge – Capital Assets – Transfer of Capital Assets – Computation of Capital Gains – Exemptions  U/S 54, 54B, 54D, 54EC, 54F– Problems on Capital Gains. 

UNIT 3: INCOME FROM OTHER SOURCES 08 Hrs. Incomes – Taxable under the head Other Sources – Securities – Kinds of Securities – Rules for Grossing  Up – Ex-Interest Securities – Cum-Interest Securities – Bond Washing Transactions – Problems on Income  from Other Sources. 

UNIT 4: DEDUCTIONS FROM GROSS TOTAL INCOME 06 Hrs. Deductions u/s: 80 C, 80 CCC, 80 CCD, 80 D, 80 DD, 80 E, 80 G, 80 GG, 80 GGA, 80 QQB, 80 U. (Theory  Only) 


Meaning –Provision for Set-off & Carry forward of losses (Theory only) 

Computation of Total Income and Tax Liability of an Individual Assessee (Problems – in case of Income  from Salary & House Property - Computed Income may be given).  


Table of rates of Tax deducted at source. 

Filing of IT returns of individuals. 

List of Enclosures for IT returns. 


  1. Dr. Vinod K. Singhania: Direct Taxes – Law and Practice, Taxmann publication. 2. B.B. Lal: Direct Taxes, Konark Publisher (P) ltd. 
  2. Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and Practice, Sahitya Bhavan Publication. 4. Dinakar Pagare: Law and Practice of Income Tax, Sultan Chand and sons. 
  3. Gaur & Narang: Income Tax. 
  4. 7 Lecturers – Income Tax – I, VBH 
  5. Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam Publications. 8. Dr. B Mariyappa, Income Tax II – HPH.



To enable the students to understand the various strategic issues such as Strategic Planning,  Implementation and Evaluation. 

UNIT 1: INTRODUCTION TO STRATEGIC MANAGEMENT 10 Hrs. Introduction - Meaning and Definition – Need – Process of Strategic Management – Strategic Decision Making – Business Ethics – Strategic Management. 

UNIT 2: ENVIRONMENTAL APPRAISAL 12 Hrs. The concept of Environment – The Company and its Environment – Scanning the Environment, Technological, Social, Cultural, Demographic, Political, Legal and Other Environments Forces. SWOT Analysis – Competitive Advantage – Value Chain Analysis. 

UNIT 3: STRATEGIC PLANNING 12 Hrs. Strategic Planning Process – Strategic Plans during recession, recovery, boom and depression – Stability Strategy – Expansion Strategy – Merger Strategy – Retrenchment Strategy – Restructure Strategy – Levels of Strategy – Corporate Level Strategy – Business Level Strategy and Functional Level Strategy – Competitive Analysis – Porter’s Five Forces Model. 

UNIT 4: IMPLEMENTATION OF STRATEGY 14 Hrs. Aspects of Strategy Implementation – Project Manipulation – Procedural Implementation – Structural Implementation – Structural Considerations –Organizational Design and Change – Organizational Systems. Behavioral Implementation – Leadership Implementation – Corporate Culture – Corporate Policies and Use of Power. Functional and Operational Implementation – Functional Strategies – Functional Plans and Policies. Financial – Marketing – OPERATIONAL and Personnel dimensions of Functional Plan and Policies – Integration of Functional Plans and Policies. 

UNIT 5: STRATEGY EVALUATION 07 Hrs. Strategy Evaluation and Control - Operational Control - Overview of Management Control – Focus on Key Result Areas. 


Present a chart showing Strategic Management Process. 

Select any organization and undertake SWOT analysis. 

Analyse the corporate, business and functional level strategies of any one Indian Company.. Select any sector and make competitive analysis using Porter’s five forces model. List social responsibility actions initiated by any one company in India. 

Select any organization and identify the Key Result Areas


  1. Dr. Aswathappa, Business Environment for Strategic Management, Tata McGraw Hill. 2. Subbarao: Business Policy and Strategic Management, HPH. 
  2. Charles W.L Hill and Gareth R. Jones, Strategic Management an Integrated Approach, Cengage 4. Learning 
  3. Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill 6. AppaRao; Strategic Management and Business Policy, Excel Books. 
  4. Ghosh P.K., Business Policy and Strategic Planning and Management, Tata McGraw Hill. 8. Pillai, Strategic Management, 
  5. Lawerence, Business Policy and Strategic Management, Tata McGraw Hill. 
  6. Sathyashekar : Business Policy and Strategic Management, I.K International Publishing House  Pvt.Ltd



To facilitate the students in understanding Globalization and International Business Management 

UNIT 1: INTRODUCTION TO INTERNATIONAL BUSINESS 14 Hrs. Meaning and Definition of International Business – need & importance of International Business, stages of  internationalization, Theories of International Trade – Mercantilism, Absolute Cost Advantage,  Comparative Cost Theory, Huckster – Ohlin Theorem, EPRG Framework, Tariff and non-tariff and barriers  of International Business. 

UNIT 2: MODES OF ENTERING INTERNATIONAL BUSINESS 08 Hrs. Mode of Entry – Exporting (direct and indirect) – Licensing – Franchising – Contract Manufacturing – Turn Key Projects – Foreign Direct Investment – Mergers, Acquisitions and Joint Ventures – Comparison  of different modes of Entry. Entry Strategies for BRICS Economies 

UNIT 3: GLOBALIZATION 15 Hrs. Meaning - Features – Stages, Advantages and Disadvantages – Methods and Essential Conditions for  Globalization. Merits and Demerits of globalization in India. Introduction to Political, Economic, Social Cultural & technological environment of international business. GATT and WTO. OECD Guidelines for  Multinational Enterprises 

UNIT 4: INTERNATIONAL MARKETING INTELLIGENCE 08 Hrs. Information required Sources of information-ITPO, CII Chambers of commerce, state trading corporations  and Export promotion councils, International Trade Centre, International marketing information System,  International Marketing Research. 

UNIT 5: INTERNATIONAL FINANCE AND DOCUMENTATION 10 Hrs. Export credits, Method and sources of credit, Methods of payments in International Business, Financing  techniques. ECGC, DGFT, IIFT, RBI, EXIM Bank, ECGC & EPCs and their role. Forex market, IMF  Disequilibrium of the balance of payments and rectification (Concept only). Export Trade, Procedure, Steps  & Documentation 


Tabulate the foreign exchange rate of rupee for dollar and euro currencies for 1 month List any two Indian MNC’s along with their products or services offered. 

Prepare a chart showing currencies of different countries 

Collect and Paste any two documents used in Import and Export trade. 


  1. Rakesh Mohan Joshi. (2011). International Business, Oxford University Press, New Delhi. 2. Francis Cherunilam; International Business, Prentice Hall of India 
  2. P. SubbaRao – International Business – HPH 
  3. Sumati Varma. (2013). International Business (1st edi), Pearson. 
  4. Charles Hill. (2011). International Business: Text & Cases, Tata McGraw Hill, New Delhi. 6. International Business by Daniel and Radebaugh –Pearson Education- 10th Edition



To familiarize with the aspect of Internet, Email, Search Engine 

To provide an analytical and technical framework to understand the emerging world of E commerce. 

To develop skills in E marketing Techniques. 

To familiarize with the aspect of Online Social Networks. 

UNIT 1: INTERNET AS A NETWORK INFRASTRUCTURE 12 Hrs.  Internet-Technology Background, The Internet Today, The Future Infrastructure, The Intranet-Definition,  Application of Intranet, Industry Specific Solutions, The Extranet - Definition, Application of Intranet,  Industry Specific Solutions, Introduction to Email, Common Email Features, Google and its  features(Google Drive, Google Docs, Google Forms, Google Sheets, Google Hangouts) 

UNIT 2: INTRODUCTION TO ECOMMERCE 12 Hrs. Introduction to E Commerce Framework for E Commerce, Difference Between E Commerce and M  Commerce, Features of E Commerce, Types of E Commerce, Types of B2C Business Models, B2B  Business Models, E Business Revenue Models. 

UNIT 3: ELECTRONIC PAYMENT SYSTEMS 12 Hrs. Introduction to Electronic Payment Systems, Process & Phases of Electronic payment systems, Benefits of  Electronic Payment Systems, Risk Involved in Electronic Payment Systems, Types of B2C Electronic  Payment Systems- Credit Card, Debit Card, E Cash, E Wallet, Smart Card, E Banking, E Check. 

UNIT 4: E MARKETING AND ADVERTISING 10 Hrs. Advertising and Marketing on the Internet, B2C and B2B Marketing Strategies, Permission marketing,  Affiliate marketing, Viral Marketing, Blog marketing, Email Marketing, Social Media Marketing, Search  Engine marketing. Customer Relationship Management system, Customer Retention: Strengthening the  Customer Relationship, Personalization and One-to-One Marketing, Customization and Customer Co Production, Transactive Content, Customer Service. 

UNIT 5: SOCIAL NETWORKS AND ONLINE COMMUNITIES 10 Hrs. What Is an Online Social Network? The Difference Between Social Networks and Portals, The Growth of  Social Networks and Online Communities, Turning Social Networks into Businesses, Types of Social  Networks and Their Business Models, Social Network Features and Technologies, The Future of Social  Networks. 


Creating Email Account and Sending Email with file Attachment 

Create Google Forms 

Create Google Sheets 

Create Google Docs 

Different types of E marketing techniques


  1. Dr. B Mariyappa – E- Business and Accounting – HPH. 
  2. R. G. Saha, E-Business, HPH  
  3. Kalakota Ravi and A. B. Whinston : “Frontiers of Electronic Commerce”, Addison  4. Watson R T :“Electronic Commerce – the strategic perspective.” The Dryden press  5. Agarwala K.N and Deeksha Ararwala: “Business on the Net – Whats and Hows of E-Commerce”  6. Murthy CSV: “E. Commerce” Himalaya Publishing House Pvt.Ltd.  
  4. P. Diwan, S. Sharma; “E-Commerce”, Excel Books.  
  5. JanalD.S :“Online Marketing Hand book.” Van Nostrand Reinhold Network  9. Kosiur David, “Understanding Electronic Commerce Microsoft”, press Washing-ton.  10. Minoli and Minol, “Web Commerce Technology Handbook”, TMH New Delhi.  11. Schneider Gary P, “Electronic Commerce- course Technology, Delhi.  
  6. Young Margaret Levine: “The complete reference to Internet”, TMH. 
  7. C.S.Rayudu: “Ecommerce and E Business”, HPH.  
  8. Kalakota Ravi: “E-business 2: Road map for success.” Pearson Education Ltd.  15. Mariammal & Soundra Rajan, E-business, SHB. 


o Google Apps Express: The Fast Way to Start Working in the Cloud by James Beswick  o Google In Your Classroom: A Guide to Google Apps and Chromebook for Teachers by Scott La  Counte  

o Google Apps Made Easy: Learn to work in the cloud (Computers Made Easy) by James Bernstein 



To make the students to understand the various risks associated with business. To provide knowledge on risk measurement and evaluation in making capital budgeting decisions. To provide knowledge on risks associated with investments outside the business and strategies for  hedging the same with derivatives. 

UNIT 1: RISK – MEANING, TYPES. RISK ANALYSIS IN CAPITAL BUDGETING 14 Hrs. Meaning of Risk. Types of Risks of a Business Enterprise. Risk Analysis in Capital Budgeting – Measuring  and Managing Capital Budgeting Risks – Sensitivity Analysis, Scenario Analysis, Simulation, Standard  Deviation and Co-efficient of Variation, Risk-Adjusted Discount Rate Method, Certainty Equivalent Co efficient Method, Decision Tree Analysis and Probability Distribution Method. 

UNIT 2: INVESTMENT RISKS AND DERIVATIVES 08 Hrs. Meaning of Derivatives. Types of Derivatives. – Forward Agreements, Future Contracts – Terms associated  with Futures – Stock Futures and Index Futures, Differences between Forwards and Futures, Margin and  Settlement Mechanism of Futures. 

UNIT 3: FUTURE CONTRACTS – HEDGING AND TRADING 10 Hrs. Hedging with Futures – Stock Hedging: When there is a future contract available on the stock and when  there is no future contract available on the stock. Portfolio Hedging: Adjusting Portfolio Risk. Pricing of  Futures. 

UNIT 4: OPTIONS – BASICS AND STRATEGIES 12 Hrs. Option Contracts – Meaning, Types – Call, Put, American, European. Pay-off and Pay-off Diagrams.  Hedging Strategies – Protective Put Strategy and Covered Call Strategy. Trading Strategies with Options – Straddle, Strip, Strap, Strangle, Spreads. 

UNIT 5: OPTION PRICING 12 Hrs. Put-Call Parity Theory, Portfolio Replication Method, Risk Neutralization Method, Binomial Method and  Black-Scholes Method. Option Greeks. 


Perform a simulation analysis on Excel for an imaginary data of Cash Outflows and Cash Inflows. Demonstrate Stock Hedging with Futures with the data elicited from National Stock Exchange. Demonstrate the effect of Straddle and Strangle for an underlying of your choice. List out three months future prices of 10 stocks/commodities 


  1. V. Rajesh Kumar, “Strategic Financial Management”, Mc Graw Hill Publishers. 2. Damodaran, Aswath, “Corporate Finance”, John Wiley & Sons Inc. 
  2. Damodaran Aswath, “Appliced Corporate Finance”, John Wiley & Sons Inc. 4. Chandra, Prasanna, “Financial Management – Theory and Practice”, Tata McGraw-Hill Publishing  Company Limited. 
  3. Pandey, I M, “Financial Management”, Vikas Publications. 
  4. Khan, M.Y., and Jain, P.K., “Financial Management – Text, Problems and Cases”, Tata McGraw Hill Publishing Company Limited. 
  5. Chance/Brooks, An Introduction to Derivatives & Risk Management, Thomson. 8. Hull J, Options, Futures and Other Derivatives, 6 ed., Prentice Hall.  
  6. Dubosky and Miller, “Derivatives – Valuation and Risk Management”, Oxford University Press. 10. Kumar, SSS, “Financial Derivatives”, Prentice Hall of India. 
  7. Parasuraman, N.R; “Fundamentals of Financial Derivatives”, Wiley India. 
  8. Vohra, and Bagri, “Futures and Options”, Tata Mc Graw Hill.



To orient the students on global business environment and international markets. To make students understand the various risks an enterprise is exposed to on account of  international transactions. 

To provide knowledge and skills for hedging foreign currency risks. 

UNIT 1: GLOBAL FINANCIAL ENVIRONMENT 06 Hrs. Evolution of International Monetary System, Bimetallism, Classical Gold Standard, Interwar Period,  Bretton Woods System, Flexible Exchange Rate Regime, the current Exchange Rate Agreements, European  Monetary System, Fixed vs. Flexible Exchange Rate Regime. 

UNIT 2: INTERNATIONAL FINANCIAL DECISIONS 14 Hrs. International Capital Budgeting – Influence of Inflation on Capital Budgeting Decisions; Evaluation of  Foreign Projects: Home Currency Approach and Foreign Currency Approach, International Financing  Decisions – Source of Finance – ADRs, GDRS, ECBs, FCCBs, Masala Bonds; International Working  Capital Management – Netting, Leads and Lags. 

UNIT 3: EXCHANGE RATE DETERMINATION 06 Hrs. Purchasing Power Parity Theory, Interest Rate Parity Theory, International Fischer’s Effect and Pure Expectations Theory. 

UNIT 5: FOREIGN EXCHANGE RISK AND RISK HEDGING STRATEGIES 18 Hrs. Transaction Risk, Translation Risk, Economic Risk. Risk Hedging Strategies: Internal – Netting, Leads and  Lags. External – Forwards, Futures, Options, Money-market Hedging, Currency Swaps. 

UNIT 6: INTEREST RATE RISK AND RISK HEDGING STRATEGIES 12 Hrs. Interest Rate Swaps, Forward Rate Agreements, Interest Rate Futures, Interest Rate Options, Caps, Floors  and Collars, Swaption. 


List the currencies of different countries and their conversion value into INR. List the Indian companies which have issued ADRs, GDRs and International Bonds. Demonstrate hedging foreign currency risk with data taken from Stock or Commodity Exchanges. Demonstrate Interest rate swapping of two companies with transaction risk.  


  1. V. Rajesh Kumar, “Strategic Financial Management”, Mc Graw Hill Publishers. 2. Madura, Jeff, “International Corporate Finance”, Thomson South-Western. 
  2. Sharan, Vyuptakesh, “International Financial Management”, Prentice Hall of India. 4. Jain, Peyrard, and Yadav’ “International Financial Management”, MacMillan 5. J. Fred Weston, Bart: Guide to International Financial Management. 
  3. Robery O. Edmister: Financial Institutions - markets and Management. 
  4. A.V. Rajwade: Foreign Exchange International Finance and Risk Management, Prentice Hall.



To facilitate the ability to identify the importance of digital marketing for marketing success and  to manage customer relationships across all digital channels and to create a digital marketing  plan. 

UNIT 1: INTRODUCTION TO DIGITAL MARKETING 08 Hrs. Meaning of Digital Marketing-its importance. Digital Marketing platforms, Changing trends in Digital  Marketing era. 

UNIT 2: SEARCH ENGINE OPTIMIZATION (SEO) 12 Hrs. Meaning of SEO. Trends in SEO Different kinds of traffic on and off Page Optimization (OPO)-Linking  Strategies, Competitor Analysis. 

UNIT 3: SEARCH ENGINE MARKETING (SEM) 10 Hrs. Introduction to SEMSEM platforms – paid platforms, Introduction to Google Ad-Words Campaign  creation process, Demographic Targeting.  

UNIT 4: CONVERSIONS 08 Hrs. Types of Conversions, Conversion Tracking, Optimizing Conversions, Track Offline Conversions,  Analyzing Conversion data. 

UNIT 5: SOCIAL MEDIA MARKETING & DIGITAL COMMUNITIES 18 Hrs. Meaning, importance creation, streaming and measuring of Mobile Ads, YouTube Advertising, BING  AdCenter, Facebook Marketing, LinkedIn Marketing, Content Marketing, Email Marketing, Social  Media Marketing, Facebook Marketing 

Digital Communities - Evolution of online communities, How ideas travel, Viralness Social Media Measurement -The ROI in Social Media Marketing, Tools and Dashboards, Reputation  and crisis management. 


List out 10 companies who optimized their sales through SEO 

Simulate a product and apply social media marketing strategies to increase the sales Do a real time comparative study (collect primary data using questionnaire) on Digital marketing  with traditional marketing. 

List out recent trends in digital marketing by virtually interviewing a Digital marketing expert  


  1. Ryan Deiss and Russ Hennesberry, 2017,digital Marketing for Dummies
  2. Jan Zimmerman and Deborah: Social Media Marketing
  3. Understanding Digital Marketing Marketing Strategies For Engaging The Digital Generation 4th Edition by Damian Ryan, Kogan Page Ltd
  4. David Meerman Scott’The New Rules of Marketing and PR – David Meerman Scott



To introduce the students to the Fundamentals of Logistics and Supply Chain Management  Strategies and the Market Environment for Logistics and Supply Chain Management 

UNIT: 1 INTRODUCTION TO SUPPLY CHAIN MANAGEMENT: 14 Hrs. Concept of Supply Chain Management, Importance and Scope of Supply Chain Management, Decision  Phases in Supply Chain, Process view of Supply Chain, A Model of Supply Chain; Function of SCM,  Integrated Supply Chain/Value chain, Supply Chain Management as a Management Philosophy, Focus  areas of SCM, Enablers in Supply Chain, Supply Chain trends and challenges in India, Autonomous Supply  Chain. 

UNIT: 2 INTRODUCTION TO LOGISTICS: 10 Hrs. Meaning of Logistics and Logistics Management, Logistics Management to Supply Chain Management,  Decision areas in Logistics; Key Players in Logistics; Role of Logistics in (a) Supply Chain, (b) the  Economy, (c) the Organization; Role of Government in Logistics; Classification of Logistics Applications. 

UNIT: 3 CUSTOMER FOCUS IN SUPPLY CHAIN MANAGEMENT: 10 Hrs. Customer service dimensions from a supply chain perspective (Order delivery lead time, Responsiveness,  Delivery Reliability and Product Variety), Buyers Perspective, Suppliers Perspective, Stages of  Development in Supplier Relations 

UNIT: 4 SUPPLY CHAIN STRATEGIES: 10 Hrs. (i) Cycle View (ii) Push & Pull View of the Supply Chain, Supply Chain Responsiveness. Strategic Fit  between Business Strategy and Supply Chain Strategy, Achievement of Strategic Fit through different steps,  Obstacles to achieving Strategic Fit.  

UNIT: 5 DEMAND MANAGEMENT IN SUPPLY CHAIN: 12 Hrs. Types of Demand, Role of Demand Forecasting in Supply Chain, Factors of Demand Forecast, Forecasting  Methods, Basic approach to Demand Forecasting, Collaborative Planning, Forecasting and Replenishment  (CPFR), Role of Aggregate Planning in a Supply Chain, CODP (Customer order decoupling point) and  Marketing Environment for SCM. 


Draw a diagram showing the process view of Supply Chain 

Show the inbound and outbound supply chain players in a chart form 

Write any one model of Supply Chain Management 

Identify the industry verticals following supply chain practices 

Study the “Toyota Production System” and draw a chart showing the flow of supplier improvement  in production process


  1. Sunil Chopra & Peter Meindl, Supply Chain Management- Strategy, Planning and Operation, PHI  2. Dr. R.P. Mohanty&Dr. S.G. Deshmukh, Essentials of Supply Chain Management, Jaico Publishing  House  
  2. David Simchi-Levi, Philip Kamiusky, Edith Simchi-Levi, Designing & Managing the Supply  Chain, McGraw Hill  
  3. Janat Shah, Supply Chain Management Text and Cases, Pearson Education 
  4. Rahul V Altekar, Supply Chain Management – Concepts and Cases, PHI 
  5. Martin Christopher, Logistics and Supply Chain Management, Pitman Publishing, 2nd Edition



To familiarize the students with various concepts and issues relating to International Human  Resources Management  

UNIT 1: INTRODUCTION TO IHRM 8 Hrs. Defining IHRM, Difference between Domestic and IHRM; Functional positioning of IHRM;  Organizational context of IHRM; Enduring context of IHRM 

UNIT 2: MULTICULTURALISM 10 Hrs. Nature of culture; Multiculturalism; Cultural Predispositions; Cultural Dimensions; Managing Across  Cultures; Strategies for dealing with Cultural Differences; Hofstede’s Model of four Cultural Dimensions 

UNIT 3: INTERNATIONAL HUMAN RESOURCE PLANNING, SELECTION & TRAINING &  DEVELOPMENT 12 Hrs.  Global HR Planning; Recruitment and Selection - Issues in Staff Selection, Approaches to Staffing, Role  of - Expatriate, Non Expatriate and Corporate HR Functions, Recent trends in International Staffing;  Training Strategies, Expatriate Training – Role of Expatriate Training, Components of Effective Pre 

departure Training Programs, Effectiveness of Pre-departure Training  

UNIT 4: PERFORMANCE MANAGEMENT AND COMPENSATION 12 Hrs. Organizational Strategy and Performance Management, Identifying Variables affecting Performance,  Appraising the Performance, Providing Feedback, Issues in Managing Performance in the Global Context,  Assessing of Subsidiary Performances 

Compensation – Objectives, Key Components, Theories, Compensation Strategy, Compensation  Administration, Issues in International Compensation 


Understanding Repatriation, Benefits from Repatriation, Repatriation Process, Managing Repatriation, Tips  for Successful Repatriation 

Industrial Relations – Nature, Key Issues in International IR, Key Players in International IR, Trade Unions  and International IR, Strategic Issues before MNCs/Employers and Employees, Issues of Social Dumping Global HR Issues – Standardization and Adaptation of Work Practices, Retaining, Developing and  Retrenching Staff. Emerging Trends in IHRM 


Analyse a Case Study relating to Multiculturalism and record the same. 

Design a Compensation Structure of an MNC Employee with imaginary figures Provide a list of top 10 best International Companies to work and substantiate with reasons. Discuss the various dimensions of International Adjustment 


  1. Dr.K.Ashwathappa and Sadhna Dash, International Human Resource Management, Tata McGraw Hill 
  2. Peter. J. Dowling and Denice. E.Welch, International Human Resource Management, Thomson  Learning 
  3. P.Subba Rao, International Human Resource Management, HPH 
  4. N. Senguptha and Mousumi S Bhattacharya, International Human Resource Management, Excel  Books 
  5. Tony Edwards, Chris Rees, International Human Resource Management, Pearson



To enable the students to understand the need for Organizational Change and Development and the OD Interventions for creating Successful Organizations. 

UNIT 1: ORGANIZATIONAL DEVELOPMENT 12 Hrs. OD: Meaning and Nature of Organizational Development (OD), Competencies of an OD Practitioner, Ethical  Guidelines for OD Practitioners 

Process of Organizational Development: Overview of Entering and Contracting Diagnosing: Meaning of Diagnosing, Comprehensive Model for Diagnosing Organizational Systems  (Organizational Level, Group Level and Individual Level)  

Collecting and Analyzing Diagnostic Information: Methods of Collecting Diagnostic Data  (Questionnaire, Interviews, Observations, Unobtrusive measures) 

Feeding Back Diagnostic Information: Determining the Content of Feedback, Possible Effects of Feedback,  Characteristics of Feedback Process, Survey Feedback. 

UNIT 2: CHANGE MANAGEMENT 10Hrs.. Introduction to Change Management: OD and Change, Importance and Nature of Planned Change;  Theories of Planned Change - Action Research Model, Kurt Lewin’s Change Model Introducing Change Effectively: Basic steps, Factors Influencing Change - Resistance to Change,  Overcoming Resistance to Change; Empowering People to Manage Change, Activities Contributing to  Effective Change Management 

Strategies for Effecting Change: Empirical–Rational strategies, Normative - Re-Educative Strategies of  Changing, Power - Coercive Strategies (Meanings only). 

UNIT 3: OD INTERVENTIONS 14 Hrs. Designing Effective OD Interventions: How to Design Effective Interventions, Overview of OD  interventions - Human Process Interventions, Techno Structural Interventions, HRM Interventions and  Strategic Change Interventions, Conditions for optimal success of OD 

(a) Human Process Interventions 

T-Groups, Process Consultation, Third–party Intervention; Team building; Organization Confrontation  Meeting, Inter-group relation Intervention: Microcosm Group; Large Group Intervention: Open –Systems  Method, and Open-Space Method 

(b)Techno Structural Interventions 

Restructuring Organization: Structural Design: Functional structures, Divisional structure - Product  structure, Geographic and Market structure, Metrics structure, Network structure, Boundary less organization;  Downsizing: Meaning and Tactics - Workforce Reduction, Organizational Redesign, System Redesign;  Re-Engineering - Meaning and Application Stages; 

Employee Involvement - Parallel Structures, TQM and High Involvement Organizations; Work Design Approaches: Engineering Approach, Motivational Approach, Sociotechnical Systems  Approach. 

(c) Human Resource Management Interventions 

Overview of Performance Management Interventions: Performance Management Model, Goal Setting,  Performance Appraisal Process, Reward Systems. 

Developing and Assisting Members - Career Planning, Workforce Diversity Dimensions and  Interventions, Employee Stress and Wellness Interventions


Strategic Change Interventions: 

Transformational Change: Characteristics and Differentiation with Transactional Change, Culture Change. Continuous Change: Dynamic Strategy Making, Self- Designing Organizations, Learning Organizations,  Trans-Organizational Change, Mergers and Acquisitions, Strategic Alliance Interventions, Network  Interventions 

Evaluating and Institutionalizing Organization Development  

Behavioral Outcomes for Measuring OD interventions, Institutionalization framework (Organization  Characteristics, Intervention Characteristics, Institutionalization process, indicators of Institutionalization.) 

UNIT 5: OD IN GLOBAL SETTINGS 08 Hrs. Dimension/Value, Definition and Customs for- Cultural Context, Power Distance, Uncertainty Avoidance,  Achievement Orientation, Individualism 

World-wide OD: Strategies and OD interventions (listing of OD); Global social Change. Future of OD: The changing environment, Implications for OD’s future, OD trends in the context of OD  (Economy, Workforce, Technology, Organization), Implications for OD’s future. 


List out the recent OD interventions in Organizations. 

Discuss case studies on Impact of change on Organizational effectiveness. 

Discussion of case studies on any one OD intervention 

List out the employees responses to change using a real time change in any organization, preferable  educational institution. 

Develop an OD structure for a family business or a Business school 


  1. Cummings and Worley (2007), Organization Development and Change, Thomson- South western 2. Dunnette, M.D. (Ed.) (1976). Handbook of Industrial and Organizational Psychology. Chicago: Rand  McNully. 
  2. French, W.L.; & Bell, C.H. Jr. (1980). Organizational Development. London, Prentice Hall. 4. Herbert, T.T. (1981). Dimensions of Organizational Behavior. London: MacMillan. 5. Khandwalla, P.N. (1988). Organizational effectiveness. In J. Pandey (Ed.) Psychology in India: The  State-of-the Art (Vol.3, pp. 97-215). New Delhi: Sage. 
  3. Luthans, F. (1989). Organizational Behaviour. London: McGraw Hill. 
  4. Margulies, N.; & Raia, A.P. (1975). Organizational Development: Values, process and technology.  New Delhi: Tata McGraw Hill, 
  5. McGill, M.E. (1977). Organizational Development for Operating Managers. AMACO (a division of  American Management Association). 
  6. Pareek, U. &Rao, T.V. (1986). Designing and Managing Human Resources Systems. New Delhi:  Oxford. 
  7. Rudrabasavaraj, M.N. (1977). Executive Development in India. New Delhi: Himalaya Publishing House. 
  8. Sharma, R.A. (1982). Organizational Theory and Behaviours. New Delhi: Tata McGraw Hill.

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Bangalore Central University BBA 4th sem Notes, Previous Year Question Paper And Study Material

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Bangalore Central University 4th sem MBA Study Materials (New Syllabus)

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Bangalore Central Universit BBA syllabus 2021

New Syllabus




To help the students to gain comprehensive knowledge and skill about corporate communication.  

UNIT 1: CORPORATE COMMUNICATION 12 Hrs. Introduction – Meaning & Definition, Characteristics, Importance and Guidelines for effective Corporate  Communication; Segmenting Stakeholders in Corporate Communication – Meaning, Need & Importance  of Segmenting Stakeholders; Scope of Corporate Communication - Employee Communication, Public  Relations, Internet Marketing, Customer Communication, Investor Relations; 

Internal Communication – Memos – Meaning & Structure; Reports – Formal & Informal (Meaning &  Structure), External Communication – Circular Letters; Writing Press Releases; Newsletters – Staff &  Customers (Meaning and Contents to be discussed). 

UNIT 2: STRATEGIC COMMUNICATION 10 Hrs. Introduction – Meaning, Importance, Principles of Strategic Communication – Credible, Understanding,  Dialogue, Pervasive, Unity of Effort, Results Based, Responsive, Continuous Components of Strategic  Communication – Nomination, Restriction, Turn-Taking, Topic Control, Topic Shifting, Repair, Termination. 

Employee Communication relating to Productivity; Employee Recognition; HR Policies; Payroll; Investor  Communication relating to Company Profitability; Corporate Identity and Branding; Public Relations  Communication relating to Media Inquiries; Press Conference; Media Packets; News Release; News  Monitoring. 

UNIT 3: LEADERSHIP COMMUNICATION 12 Hrs. Meaning and Importance of Leadership Communication, Principles of Leadership Communication, Skills  required: 

  1. Listening – Meaning and Types of Listening Skills, Importance of Listening. b. Non-Verbal Communication (Body Language) – Meaning, Types of Non-Verbal Communication or  Body Language and Importance of Non-Verbal Communication. 
  2. Stress management – Meaning and Importance of stress management. 
  3. Emotional Intelligence – Meaning and Components of Emotional Intelligence, Importance of  Emotional Intelligence in Leadership Communication. 
  4. Straight Talking – Meaning and Essentials of Straight Talk, Importance of Straight Talk in Leadership  Communication. 

Meetings – Meaning and Types of Corporate Meetings, Notice of Meetings – Meaning, Contents & Format Agenda – Meaning and Format, Minutes of the Meeting – Meaning and Process of Recording the Minutes 

UNIT 4: MARKETING COMMUNICATION 11 Hrs.  Meaning and Elements of Marketing Communication Mix; Creativity – Meaning, Importance, Steps and  Types of Creativity; Forms of Marketing Communication: 

  1. Marketing Campaign – Meaning, Types of Marketing Campaign – Product Launch, Brand Launch,  Rebranding, Repositioning, Turnaround/Re launch, Seasonal Push, Brand Awareness & Revenue  Push (Only Meaning to be discussed). 
  2. Digital Marketing – Meaning, Channels of Digital Marketing – Websites (Content Marketing),  Email, Social Media, Organic Search (SEO), Paid Search (SEM), Display Ads (Concept,  Advantages & Disadvantages of each of the Channels).
  3. Product promotion – Meaning, Types of Promotion – (a) Advertising – Meaning, Features of  Advertising, Objectives of Advertising, Medium of Advertising, Merits & Demerits of Advertising  (b) Sales Promotion – Meaning, Objectives, Importance & Strategies of Sales Promotion. (c) Personal Selling – Meaning and Features. 

(d) Publicity – Meaning, Features, Objectives & Importance. 

  1. Printed Materials – Meaning, Types of Marketing Materials used in Business (Only Concepts to be  discussed). 

UNIT 5: CRISIS COMMUNICATION 10 Hrs.  Meaning; Need, Types of Crisis communication, Principles to be followed in Crisis Communication; Crisis  Communication Stages – Pre-Crisis, Crisis Response, Post-Crisis; Steps of Crisis Communication – Crisis  Anticipation, Choosing the Crisis Communication Team, Selection of the Spokesperson, Training the  Spokesperson; Monitoring of Notification System, Identifying the Target Audience, Preparing the Messages; Post Crisis Steps. 


Preparation of notice & agenda of a corporate meeting; 

Draft the minutes of any one student’s event meeting. 

Design an advertisement copy for the product of your choice. 

Draft a sample circular, memo & press release. 

Analyze a case study relating to communication in crisis management. 


  1. Sharma R.C, Krishna Mohan, Business Communication and Report Writing, McGrawHill 2. Courtland .L. Bovee, John .V. Thill, Business Communication Today, Irwin 3. Raymond .v. Lesikar, John .D. Petit Jr., Business Communication : Theory & Applications, Tata  Mc GrawHill 
  2. Rodriques M.V, Effective Business Communication, Concept Publishing Company 5. Woolcott Law Unwin W.R, Mastering Business Communication, Palgrave publishers 6. Poe, Roy Wamp, Frunchling, Rosemary.T, Business Communication, AITBS 7. Sehgal.M.K, Vandana Khetarpal, Business communication, Excel Books 
  3. Raman, Meenakshi Singh, Prakash, Business Communication, Oxford University Press 9. Lowe, Susan, Pile, Louise, Presenting Delta Business Communication Skills, Viva Books 10. Krishnamacharyulu,C.S.G and Dr.Lalitha Ramakrishnan, Business Communication, HPH 11. Rayadu C.S, Media and Communication Management, HPH 
  4. Dalmar Riseher, Communication in Organization, Jaico Publishing House 
  5. Andress, Organizational Communication, AITBS Publishers 
  6. Lonis . A. Allen, Effective Communication on the Job, Taraporewala Publishers  15. Venkatramani, Corporate Communications : The Age of the Image, Sterling publishers



To create an awareness of the Process of Research, the tools and techniques of research and  generation of reports. 

UNIT 1: INTRODUCTION TO BUSINESS RESEARCH 06 Hrs. Meaning, Characteristics and Significance of Business Research; Types of Research – Exploratory,  Descriptive and Causal Research; Steps in research process. 

UNIT 2: PROBLEM IDENTIFICATION AND RESEARCH DESIGN 08 Hrs. Literature Review – Process, Identification of Research Gap and Problem, Cited Reference Software-Zotero  and Mendeley. 

Research Design – Statement of the Problem, Objectives of the Study, Scope of the Study, Research  Methodology – Types of Data: Primary Data & Secondary Data, Sampling, Tools & Techniques of Data  Analysis and Report Presentation. 

UNIT 3: DATA COLLECTION 16 Hrs. Census Method - Advantages and Disadvantages 

Sampling - Sampling Process, Methods of Sampling - Probability and Non-probability Sampling,  Determination of Sample Size, Errors in Sampling 

Methods of Collecting Primary Data – Survey Method, Observation Method and Experimental Method Tools for Data Collection – Questionnaire (with brief discussion on Scales of Measurement – Nominal,  Ordinal, Interval and Ratio), Schedule and Check-list, Preparation of Questionnaire for Attitude and  Measurement using Likert Scale. 

Unit 4: DATA ANALYSIS & INTERPRETATION: 18 Hrs.  Tabulation and Diagrammatic Representation 

Format for Data Analysis (Introduction for each question, Data for each question, Format of Table for  presenting the Data, Analysis of the Data and Inference). 

Hypothesis – Meaning, Types of Hypothesis. Formulation of Hypothesis and Identifying the applicable  test; Types of Errors, Z test, t test, chi-square test, ANOVA and Drawing Inferences. 

UNIT 5: REPORT PREPARATION AND PRESENTATION 08 Hrs. Structure of Business Research Report – Introduction, Research Design, Profiles, Data Analysis, Findings  and Conclusions, Bibliography, Annexure. 

Ethics in Research – Plagiarism and Tools for Plagiarism check. 


Prepare a sample research proposal. 

Design a questionnaire using Google form for collection of primary data keeping in mind the topic  chosen for research. 

Use imaginary data and prepare diagrams using MS Excel. 

Select a research paper of your choice & execute a plagiarism check using Zotero and Mendeley


  1. O.R.Krishnaswamy, Research methodology in Social Sciences, HPH 
  2. Cooper, Business Research Methods 6th edition, MC Graw Hill 
  3. C.R. Kothari, Research Methodology, Vikas Publications 
  4. Uma Sekaran and Roger Bougle, Research Methods for Business: A Skill Building Approach,  Wiley Publications 
  5. Tripathi P.C, A Textbook of Research Methodology, Sultan Chand & Sons 
  6. William G Zikmund, Business Research Methods, Dryden Press 
  7. R. Dvivedi, Research Methods in Behavior Science, Macmillan India Ltd. 
  8. J.K. Sachdeva, Business Research Methodology, HPH 
  9. S.N. Murthy, V. Bhojanna, Business Research Methods, Excel Books 
  10. Levin &Rubin, Statistics for Management, Prentice Hall of India 
  11. Usha Devi N, Santhosh Kumar, Business Research Methodology, VBH 
  12. Gupta S, Research Methodology and Statistical Techniques, Deep & Deep Publications 13. Thakur D, Research Methodology in Social Sciences, Deep & Deep Publications 



To familiarize the students with the operations and innovations in Banking Sector 

UNIT 1: BANKER AND CUSTOMER 16 Hrs. A. Banker and customer relationship: 

Introduction – Meaning of Banker & Customer, General and Special relationships between Banker &  Customer, (Rights and Obligations of Banker & Customer). 

  1. Customers and account holders: 

Types of Customer and Account Holders – Procedure and Practice in Opening and Operating Accounts of  different Customers – Minor, Joint Account Holders, Partnership Firms, Joint Stock Companies, Clubs,  Non-Resident Account – NRI & NRE Accounts. 

Unit 2: COLLECTING BANKER 08 Hrs. Meaning – Duties and Responsibilities of Collecting Banker, Holder for Value, Holder in Due Course, Statutory Protection to Collecting Banker. 

Unit 3: PAYING BANKER 12 Hrs. Meaning, Precautions, Statutory Protection to the Paying Banker; Cheques, Crossing of Cheques – Types of Crossing; Endorsements - Meaning, Essentials and Kinds of Endorsement; Dishonor of Cheque - Grounds for Dishonor. 

Unit 4: LENDING OPERATIONS 12 Hrs. Principles of Bank Lending; Kinds of Lending - Loans, Cash Credit, Overdraft, Bills Discounting, Letters  of Credit; Types of Securities and Methods of Creation of Charge, Secured and Unsecured Advances;  Procedure--Housing, Education and Vehicle loans; Non-Performing Asset (NPA) - Meaning,  Circumstances & Impact; Government Regulations on Priority Lending for Commercial Banks. 

Unit 5: BANKING INNOVATIONS 08 Hrs. New Technology in Banking, Core Banking, Universal Banking and Offshore Banking; E-Services – Debit  and Credit Cards, Internet Banking, ATM, Electronic Fund Transfer (NEFT, RTGS, IMPS), DEMAT, E Wallet – Meaning, Types of E-Wallet’s & Procedure of making E-Payments: BHIM, PAYTM, GOOGLE  PAY (TEZ) and PHONE PE (Concepts only). 


Application for opening a Bank Account. 

Application for Bank Loan. 

Form of a Cheque and Types of Crossing of Cheque 

Debit and Credit Cards  

Form of RTGS 

Draw specimen of Traveler’s Cheques / Gift cheques 


  1. Gordon & Natarajan, Banking Theory Law and Practice, HPH 
  2. Sheldon H.P, Practice and Law of Banking, MacDonald and Evans 
  3. S. P Srivastava, Banking Theory & Practice, Anmol Publications 
  4. Shekar. K.C, Banking Theory Law and Practice, Vikas Publication 
  5. Tannan M.L, Banking Law and Practice in India, Indian Law House 
  6. K. Venkataramana, Banking Operations, SHBP 
  7. Kothari N. M, Law and Practice of Banking, LexisNexis 
  8. Neelam C Gulati, Principles of Banking Management, Excel Books 
  9. Maheshwari. S.N, Banking Law and Practice, Vikas Publication 
  10. M. Prakash and Bhargavi R, Banking law & Operation, Vision Book House



To enable students to understand the basic concepts of Entrepreneurship and prepare Business Plan  to start a Small Industry. 

UNIT 1: INTRODUCTION TO ENTREPRENEURSHIP 12 Hrs. Introduction – Meaning & Definition of Entrepreneurship, Entrepreneur & Enterprise ; Differences between  Entrepreneurship, Entrepreneur & Enterprise; Functions of Entrepreneur; Role of Entrepreneur for  Economic Development; Factors influencing Entrepreneurship; Pros and Cons of being an Entrepreneur;  Differences between Manager and Entrepreneur; Qualities of an Entrepreneur; Types of Entrepreneurs.  Entrepreneurship Development -- Need, Problems, National and State Level Institutions. 

UNIT 2: MICRO, SMALL, MEDIUM ENTREPRISES 10 Hrs. Micro Small and Medium types of Business units (MSMEs): Meaning, Definition, Characteristics,  Establishment procedures, Challenges faced by MSMEs, Comparison between Small and Large scale  business units. Industrial Estates: Meaning, Role and Types. 

UNIT 3: STARTING A NEW BUSINESS VENTURE 14 Hrs. Business opportunity: Meaning and Process of identifying Business opportunity; Scanning the  Environment, Evaluation and Selection of the best Alternative/Project. 

Steps involved in starting a Business Venture – Identification of Project/Service, Location, Project  Formulation – Feasibility studies and reasons to do feasibility studies (Product/Service, Financial,  Technical, Social and Market feasibility), Decision on form of Ownership, Completion of Legal  Formalities(Clearances and Permits required, Formalities, Licensing and Registration Procedures),  Arranging for Infrastructure, Preparation of Project Report, Applying and Obtaining Financial Assistance. 

UNIT 4: PREPARATION OF BUSINESS PLAN AND DEVELOPMENT OF BUSINESS MODEL 10 Hrs. Business Plan (BP): Meaning, Importance, Preparation and Component of Business Plan, Common pitfalls  to be avoided in preparation of a BP and the possible solutions to overcome them. Formulation of Business Model: Meaning of Business Model, Importance and Diversity of Business  Model and Components of Business Model. 

UNIT 5: INSTITUTIONAL ASSISTANCE FOR ENTREPRENUERSHIP 10 Hrs. Need and Importance, Financial Assistance and Concessions: SFC’s, SIDBI, Commercial Banks, KSIDC,  KSSIC, IFCI, Non-financial assistance: DIC, SISI, EDI, SIDO, AWAKE, TCO, TECKSOK, KVIC, Trade  related Entrepreneurship Development and Assistance (TREAD), Pradhan Manthri Kausal Vrudhhi Yojana  (PMKVY) and National Skill Development Mission(NSDM). 


Preparation of a Project Report to start a SSI Unit 

Preparing a letter to the concerned authority-seeking license to the SSI Unit, you propose to start Format of a Business Plan 

Chart showing Financial Assistance available to SSI along with rates of interest Chart showing Tax Concessions to SSI both Direct and Indirect


  1. Udai Pareek and T.V. Rao, Developing Entrepreneurship, Learning Systems 2. Desai Vasant , Entrepreneurial Development, HPH 
  2. K. Venkataramana, Entrepreneurial Development, SHB Publications 
  3. Bruce R Barringer, R Duane Ireland, Entrepreneurship- Successfully Launching New Ventures,  Pearson 
  4. Donald F. Kuratko, Richard M Hodgetts, Entrepreneurship, Thomson South-Western 6. Mark. J. Dollinger, Entrepreneurship – Strategies and Resources, Pearson Edition 7. Satish Taneja: Entrepreneur Development, HPH 
  5. S.V.S. Sharma, Developing Entrepreneurship, Issues and Problems, SIET 
  6. Srivastava, A Practical Guide to Industrial Entrepreneurs, Sultan Chand 
  7. N.V.R. Naidu, Management and Entrepreneurship, I.K. International 
  8. Anil Kumar, Small Business and Entrepreneurship, I.K. International 
  9. Rekha & Vibha, Entrepreneurial Management, VBH 
  10. Vidya Hattangadi, Entrepreneurship, HPH



To enable the students to understand the analysis and interpretation of Financial Statements with a  view to prepare Management Reports for Decision making 

UNIT 1: INTRODUCTION TO MANAGEMENT ACCOUNTING 8 Hrs. Meaning, Definition, Objectives, Nature and Scope, Role of Management Accountant, Relationship  between Financial Accounting and Management Accounting, Relationship between Cost Accounting and  Management Accounting, Advantages and Limitations of Management Accounting; Management  Reporting – Requisites of a Good Reporting System, Principles of Good Reporting System, Kinds of  Reports, Drafting of Reports under Different Situations. 

UNIT 2: RATIO ANALYSIS 16 Hrs. Ratio Analysis–Meaning and Definition of Ratio, Meaning of Accounting Ratio, Ratio Analysis Uses and  Limitations, Classification of Ratios– Liquidity Ratios, Profitability Ratios and Solvency Ratios Problems 

UNIT 3: CASH FLOW ANALYSIS 8 Hrs. Meaning and Definition of Cash Flow Statement, Concept of Cash and Cash Equivalents, Uses and  Limitations of Cash Flow Statement, Difference between Cash Flow Statement and Fund Flow Statement;  Provisions of Ind. AS-7; Procedure for Preparation of Cash Flow Statement – Cash Flow from Operating  Activities – Cash Flow from Investing Activities and Cash Flow from Financing Activities; Preparation of  Cash Flow Statement according to Ind. AS-7 

UNIT 4: MARGINAL COSTING 14 Hrs.  Meaning and Definition of Marginal Cost, Marginal Costing, Features of Marginal Costing, Terms used in  Marginal Costing – P/V Ratio, BEP, Margin of Safety, Angle of Incidence; Break Even Analysis – Assumptions and Uses - Problems. Break Even Chart Problems 

Decision Making under Marginal Costing – Make or Buy Decisions, Profitable Product Mix, Addition of a  New Product, Discontinuance of an Existing Product – Simple Problems 

UNIT 5: BUDGETARY CONTROL 10 Hrs. Introduction – Meaning & Definition of Budget and Budgetary Control, Objectives of Budgetary Control,  Essential Requirements of Budgetary Control, Advantages and Disadvantages of Budgetary Control, Types  of Budgets- Functional Budget, Cash Budget, Sales Budget, Purchase Budget and Production Budget; Fixed  and Flexible Budgets - Problems on Flexible budget and Cash budget only 


Collect financial statements of an Organization and Calculate Important Accounting Ratio’s Draft a report on any financial/operational crisis in an organization 

Prepare a Break-Even-Chart of a product-based organization using hypothetical data (Imaginary  figures) 

Prepare a Flexible budget/Cash budget based on hypothetical data (Imaginary figures)


  1. Dr. S.N. Maheswari , Management Accounting, Mahavir Publications 
  2. V.K.Saxena and C.D.Vashist, Advanced Cost and Management Accounting, Sultan Chand & Sons 3. Sudhindra Bhat, Management Accounting, Excel Books 
  3. Dr. S.N. Goyal and Manmohan, Management Accounting, S N Publication 
  4. B.S. Raman, Management Accounting, United Publishers 
  5. M.N.Arora, Management Accounting, HPH 
  6. Sharma and Gupta, Management Accounting, Kalyani Publishers 
  7. M Muniraju & K Ramachandra, Management Accounting, HPH 
  8. P N Reddy & Appanaiah, Essentials of Management Accounting, HPH



To make the students understand the concepts, role, principles and changing face of CRM as an IT  enabled function. 

To make the students to learn the skills required for effective management of Customer  Relationship 

UNIT 1: CRM CONCEPTS 10 Hrs. Acquiring Customers, Customer Loyalty and Optimizing Customer Relationships; CRM Definition; Success Factors -- The three levels of Service/ Sales Profiling; Service Level Agreements (SLAs), Creating  and Managing effective SLAs.  

UNIT 2: CRM IN MARKETING 12 Hrs. One-to-one Relationship Marketing; Cross Selling & Up Selling; Customer Retention; Behavior Prediction  - Customer Profitability & Value Modeling; Channel Optimization; Event-based marketing; CRM and  Customer Service - The Call Centre, Call Scripting, Customer Satisfaction Measurement.  

UNIT 3: SALES FORCE AUTOMATION 12 Hrs. Sales Process, Activity; Contact- Lead and Knowledge Management; Field Force Automation; CRM links  in E-Business; E-Commerce and Customer Relationships on the Internet; Enterprise Resource Planning  (ERP); Supply Chain Management (SCM); Supplier Relationship Management (SRM); Partner  Relationship Management (PRM) 

UNIT 4: ANALYTICAL CRM 12 Hrs. Managing and Sharing Customer Data; Customer Information Databases - Ethics and Legalities of Data  use; Data Warehousing and Data Mining concepts; Data Analysis - Market Basket Analysis (MBA), Click  stream Analysis, Personalization and Collaborative Filtering 

UNIT 5: CRM IMPLEMENTATION 10 Hrs. Defining Success Factors; Preparing a Business Plan Requirements, Justification and Processes; Choosing  CRM Tools - Defining Functionalities - Homegrown versus Out-Sourced Approaches; Managing Customer  Relationships - Conflict, Complacency; Resetting the CRM Strategy; Selling CRM Internally; CRM  Development Team, Scoping and Prioritizing, Development and Delivery, Measurement 


Present any two CRM models in a Diagrammatic form. 

Present any case study of Effective Customer Relationship Management 

Present the flow-chart of CRM implementation. 

Develop an imaginary customer database for any product of student’s choice 


  1. Alok Kumar Rai, Customer Relationship Management Concept & Cases, Prentice Hall of India  Private Limited 
  2. S. Shanmugasundaram, Customer Relationship Management, Prentice Hall of India Private  Limited 
  3. Kaushik Mukherjee, Customer Relationship Management, Prentice Hall of India Private Limited 4. Jagdish Seth, et al, Customer Relationship Management 
  4. V. Kumar & Werner J., Customer Relationship Management, Willey India
Business Research Methods bcu bba 4th sem chaloexam
Business Research Methods
Banking Law and operation bcu bba 4th sem chaloexam
Banking Law and Operations
Entrepreneurship Development bcu bba 4th sem chaloexam
Entrepreneurship Development
Corporate Communication Skills -II bcu bba 4th sem chaloexam
Corporate Communication Skills -II
FORMATION OF A COMPANY bcu bba 4th sem chaloexam
Customer Relationship Management

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Bangalore University Study Materials

Bangalore Central University BBA 2nd sem Notes, Previous Year Question Paper And Study Material

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Bangalore Central University 2nd sem BCOM Study Materials (New Syllabus)

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Bangalore Central Universit BBA syllabus 2021

New Syllabus




To enable the students to have a comprehensive understanding about the provisions of the  Company’s Act and Corporate Accounts and Reporting. 

To analyses the Financial statements for economic decision at corporate level To enable the students to read annual report. 

UNIT 1: ISSUE OF SHARES 8Hrs. Meaning of Share, Types of Shares – Preference shares and Equity shares – Issue of Shares at par, at  Premium, at Discount: Pro-Rata Allotment; Journal Entries relating to issue of shares; Preparation of  respective ledger accounts; Preparation of Balance Sheet in the Vertical form (Practical Problems). 

UNIT 2: COMPANY FINAL ACCOUNTS 20 Hrs. Statutory Provisions regarding preparation of Company Final Accounts – Treatment of Special Items,  Managerial Remuneration, Tax deducted at source, Advance payment of Tax, Provision for Tax,  Depreciation, Interest on debentures, Dividends, Rules regarding payment of dividends, Transfer to  Reserves, Preparation of Profit and Loss Account and Balance Sheet (Vertical Form Schedule -III)  (Practical Problems). 

UNIT 3: FINANCIAL STATEMENTS ANALYSIS 10 Hrs. Comparative Statements - Comparative Income Statement, Comparative Balance Sheet; Common size  Statements – Common Size Income Statement, Common Size Balance Sheet – Trend Percentages.  (Analysis and Interpretation) 

UNIT 4: INTERNATIONAL FINANCIAL REPORTING STANDARDS 10 Hrs. International Financial Reporting Standards- meaning of IFRS, relevance of IFRS in India, merits and  limitations of IFRS; Process of setting IFRS- practical challenges in implementing IFRS; Convergence of  IFRS in India; List of International Financial Reporting Standards issued by IASB. 

UNIT 4: CORPORATE REPORTING (ANNUAL REPORTING) 8 Hrs. Corporate Reporting - meaning, types, characteristics of financial report, users of corporate report;  Components corporate report– general corporate information, financial highlights, letter to the  shareholders from the CEO, management's discussion and analysis; Financial Statements-balance sheet,  income statement, and cash flow statement, notes to the financial statements; Auditor's report; Accounting  Policies; Corporate Governance Report; Corporate Social Responsibility Report (Discuss only Role and  Significance of above components of corporate report). 


Collect financial statement of a company and analyse the same and write a summary for  management decision making.  

Write a summary of two companies’ annual report. 

List out the accounting policies in annual report of the company 

List 20 IFRSs


  1. Anil Kumar, Rajesh Kumar & Mariyappa – Corporate Accounting, HPH.  2. Soundrarajan A and K. Venkataramana, Corporate Accounting, SHBP.  
  2. S. P. Jain and K. L. Narang – Corporate Accounting, Kalyani Publishers. 4. SP Iyengar, Advanced Accountancy, Sultan Chand and Sons, New Delhi.  5. Tulsian and Tulsian, “ Financial Reporting”, S.Chand 
  3. Ramachandran, and Kakani, “How to Analyze Financial Statements”, Tata McGraw Hill 7. Palat, Raghu, “How to Read Annual Reports and Balance Sheets”, JAICO Publishing House 8. Dash A.P., “Financial Wisdom – Finance for Non-Finance Executives”, Dreamtech Press


OBJECTIVE: To provide basic knowledge of mathematics and their application to commercial situations. 

UNIT 1: NUMBER SYSTEM 04 Hrs. Introduction – Natural Numbers - Even Numbers – Odd Numbers – Integers – Prime Numbers – Rational  and Irrational numbers, Real Numbers, HCF and LCM ( Simple problems).  

UNIT 2: THEORY OF EQUATIONS 10 Hrs. Introduction – Meaning - Types of Equations – Simple/ Linear Equations and Simultaneous Equations (only  two variables), Elimination and Substitution Methods only. Quadratic Equation - Factorization and Formula  Method (ax² + bx + c = 0 form only). Simple problems 

UNIT 3: INDCIES, MATRICES AND LOGRITHEMS 16 Hrs. Meaning – types – operation on matrices – additions – subtractions and multiplication of two matrices – transpose – determinants – minor of an element – co-factor of an element –inverse – crammers rule in two  variables – problems. 

Indices and Logarithms: Meaning- Basic Laws of Indices and their application for simplification. Laws of  Logarithms –Common Logarithm, Application of Log Table for Simplification. 

UNIT 4: COMMERCIAL ARITHMETIC 16 Hrs. Simple Interest, Compound Interest including yearly and half yearly calculations, Annuities, Percentages,  Bills Discounting, Ratios and proportions, duplicate-triplicate and sub-duplicate of a ratio. Proportions:  third, fourth and inverse proportion - problems. 

UNIT 5: PROGRESSIONS 10 Hrs. PROGRESSIONS: Arithmetic Progression - Finding the ‘nth’ term of AP and Sum to nth term of AP.  Insertion of Arithmetic Mean Geometric Progression – Finding the ‘nth’ term of GP and sum to ‘nth’ term  of GP and insertion of Geometric Mean. 


Develop an Amortization Table for Loan Amount – EMI Calculation.  

Secondary overhead distribution summary using Simultaneous Equations Method. Preparation of Bank Statement. 

Application of Matrix In Business Problems  


  1. Saha: Mathematics for Cost Accountants, Central Publishers  
  2. R.G. Sahaand Others – Methods and Techniques for Business Decisions, VBH  3. Dr. SanchetiandKapoor: Business Mathematics and Statistics, Sultan Chand  4. Zamarudeen: Business Mathematics, Vikas 
  3. R.S Bhardwaj :Mathematics for Economics and Business  
  4. Madappa, mahadi Hassan, M. IqbalTaiyab – Business Mathematics, Subhash 7. G.R. Veena and Seema : Business Mathematics and Statistics I.K. Intl Publishers 



To enable the students to learn the basics of individual behavior and group behavior. To understand the organizational dynamics  

UNIT 1: ORGANIZATIONALBEHAVIOUR 04 Hrs. Organization Behavior– Meaning, Definition of OB, Importance of OB, Foundations of OB. 

UNIT 2: FOUNDATIONS OF INDIVIDUAL BEHAVIOUR 22 Hrs. Personal Factors, Environmental Factors, organization systems and resources 

Personality-Meaning, Nature, Determinants and Traits of Personality 

Perception- Meaning, Factors influencing perception, Perceptual Process, Perceptual Errors, Managing  Perceptions. 

Learning-Nature, Theories of Learning-classical conditioning theory, Operant conditioning theory,  Cognitive learning theory, Social learning theory, Principles of Learning. 

Attitude - Nature, Formation, Barriers to change in attitude and ways to overcome barriers.  

UNIT 3: MOTIVATION AND LEADERSHIP 10 Hrs. Motivation theories- Maslow’s Need hierarchy theory, Herzberg’s Two factor theory, McGregor’s X and  Y theory; Leadership – Meaning, Formal and Informal Leadership, Characteristics of leadership;  Leadership Styles – Autocratic style, Democratic style, Participative style, Laissez faire Leadership Styles,  Transition Leadership, Transformative Leadership, Charismatic Leadership Style. 

UNIT 4: GROUP AND TEAM DYNAMICS 16 Hrs. Group Dynamics-meaning, Types of Group, Development of Groups- Stages of Group Development,  Determinants of Group Behavior, Team Dynamics- meaning, Types of Teams: Conflict-sources of conflict  and ways of resolving conflict, managing interpersonal relationships 

UNIT 5: ORGANIZATIONAL CHANGE 04 Hrs. Meaning, Nature of change, Factors influencing change, Resistance to change, Overcoming resistance,  


  • Two cases on the above syllabus should be analyzed and record in the skill development  ● Draw Blake and Mouton managerial grid 
  • List the determinants of personality 


  1. Fred Luthans, Organizational Behaviour. McGraw Hill 
  2. Robbins, Organizational Behaviour, International Book House. 
  3. John W. Newstrom and Kieth Davis, Organizational Behaviour, McGraw Hill. 
  4. K. Aswathappa, Organizational Behaviour, HPH. 
  5. Appanniah and, Management and Behavioural Process, HPH 
  6. Sharma R.K and Gupta S.K, Management and Behaviour Process, Kalyani Publishers. 7. Rekha and Vibha – Organizational Behavioural, VBH. 
  7. P.G. Aquinas Organizational Behavior, Excel Books. 
  8. M. Gangadhar. V.S.P.Rao and P.S.Narayan, Organizational Behaviour



To enable the students to understand the concept of marketing, its applications and the recent trends  in Marketing. 

UNIT 1: INTRODUCTION TO MARKETING 10 Hrs. Meaning and Definition, Concepts of Marketing, Approaches to Marketing, Functions of Marketing. Recent trends in Marketing-E- business, Tele-marketing, M-Business, Green Marketing, Relationship  Marketing, Concept Marketing, Digital Marketing, social media marketing and E-tailing (Meaning only). 

UNIT 2: MARKETING ENVIRONMENT (MACRO) 10 Hrs. Meaning, Demographic, Economic, Natural, Technological, Political, Legal, Socio-Cultural Environment. 

UNIT 3: MARKET SEGMENTATION AND CONSUMER BEHAVIOUR 10 Hrs. Meaning and Definition, Bases of Market Segmentation, Requisites of Sound Market Segmentation;  Consumer Behavior-Factors influencing Consumer Behavior; Buying Decision Process. 

UNIT 4: MARKETING MIX 20 Hrs. Meaning, Elements of Marketing Mix (Four P’s) – Product, Price, Place, Promotion. Product-Product Mix, Product Line, Product Lifecycle, New Product Development, Reasons for Failure of  New Product, Branding, Packing and Packaging, Labeling,  

Pricing – Objectives, Factors influencing Pricing Policy, Methods of Pricing; 

Physical Distribution–Meaning, Factors affecting Channel Selection, Types of Marketing Channels.  Promotion – Meaning and Significance of Promotion, Personal Selling and Advertising (Meaning Only) 

UNIT 5: SERVICES MARKETING 06 Hrs. Meaning and definition of services, difference between goods and services, features of services, seven P’s  of services marketing (concepts only). 


Two cases on the above syllabus should be analyzed and recorded in the skill development  Design a logo and tagline for a product of your choice  

Develop an advertisement copy for a product. 

Prepare a chart for distribution network for different products. 


  1. Philip Kotler, Marketing Management, Prentice Hall.  
  2. Lovelock Christopher, Services Marketing: People, Technology, Strategy, PHI 3. William J. Stanton, Michael J.Etzel, Bruce J Walker, Fundamentals of Marketing, McGraw Hill  Education. 
  3. Bose Biplab, Marketing Management, Himalaya Publishers.  
  4. J.C. Gandhi, Marketing Management, Tata McGraw Hill. 
  5. Ramesh and Jayanti Prasad: Marketing Management, I.K. International  
  6. Sontakki, Marketing Management, Kalyani Publishers. 
  7. P N Reddy and Appanniah, Marketing Management, HPH.

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Computation BCA ChaloExam

Bangalore Central University BCA 6th sem Study Materials and Previous Year Question Paper

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Bangalore Central University 6th Sem BCA Study Materials

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Theory of Computation
Cryptography and Network Security bca chaloexam
Cryptography and Network Security

Bangalore Central University BCA syllabus 2020





Total Teaching Hours : 60 No of Hours / Week : 04 Unit - I 

Introduction to Finite Automata: The central concepts of Automata theory; Deterministic  finite automata; Nondeterministic finite automata. An application of finite automata, 

Page 32 of 38 

Finite automata with Epsilon transitions.  

[ 12 Hours ] 

Unit - II 

Regular Expressions: Finite Automata and Regular Expressions Applications of Regular  Expressions. Regular languages; Proving languages not to be regular languages; Closure  properties of regular languages; Decision properties of regular languages; Equivalence  and minimization of automata.  

 [ 12 Hours ] Unit - III 

Context–free grammars: Parse trees; Applications; Ambiguity in grammars and  Languages. Definition of the Pushdown automata; the languages of a PDA; Equivalence  of PDA’s and CFG’s. 

 [ 12 Hours ] Unit - IV 

Deterministic Pushdown Automata:Normal forms for CFGs; The pumping lemma for  CFGs; Closure properties of CFLs. Problems that Computers cannot solve.   [ 12 Hours ] 

Unit – V 

The Turing machine:Programming techniques for Turing Machines. Undecidability, A  Language that is not recursively enumerable; An Undecidable problem that is RE; Post’s  Correspondence problem.  

 [ 12 Hours ] 

Text Book:  

  1. John E. Hopcroft, Rajeev Motwani, Jeffrey D.Ullman: Introduction to Automata  Theory, Languages and Computation, 3rd Edition, Pearson Education, 2011.  Reference Books:  

  2. John C Martin: Introduction to Languages and Automata Theory, 3rd Edition,  Tata McGraw-Hill, 2007.  

  3. Daniel I.A. Cohen: Introduction to Computer Theory, 2nd Edition, John Wiley &  Sons, 2009.  

  4. Thomas A. Sudkamp: An Introduction to the Theory of Computer Science,  Languages and Machines, 3rd Edition,Pearson Education, 2006  


Total Teaching Hours : 60 No of Hours / Week : 04 Unit - I 

Background: Machine Structure, Evolution of the Components of a Programming  System, Assembler, Loaders, Macros, Compliers, Formal Systems. Machine Structure,  Machine Language and assembly language: General Machine Structure, Machine  Language, Assembly Language  

[ 12 Hours ] 

Unit - II 

Assemblers: General Design Procedure, Design of assembler, Statement of Problem,  Data structure, Format of databases, algorithm, look for modularity, Table Processing:  Searching and Sorting. The Problem, Searching a table, linear Search, binary Search,  Sorting, interchange sort, Shell Sort, Bucket Sort, Radix Exchange Sort, address  calculation sort, comparison of sorts, hash or random entry searching. 

[ 12 Hours ]

Page 33 of 38 

Unit - III 

MACRO LANGUAGE AND THE MACRO PROCESSOR: Macroinstruction, Features  of macro Facility, Macro instruction arguments, conditional macro Expansion, macro  calls within macros, macro Instructions defining macros, Implementation, Statement of  problem, implementation of a restricted facility, A two pass algorithm. A single pass  algorithm, implementation of macro calls within macros. Implementation within an  assembles. 

 [ 12 Hours ] Unit - IV 

LOADERS: Loader schemes, Compile & go, General loading Scheme, absolute loaders,  Subroutine Languages, Relocating loaders, Direct linking loaders, other loading Schemes  – Binders, linking loaders, Overlays, Dynamic binders. Design of absolute loader, Design  of a Direct linking loader Specification of problem, Specification of data structure,  format of data bases algorithm. 

 [ 12 Hours ] Unit - V 

COMPILERS: Statement of problem, Problem1: Recognizing basic Elements, Problem2:  Recognizing Syntactic cutis & interpreting meaning, Problem3: Storage Allocation,  Problem4: Code Generation. Optimization (machine independent) optimization (machine  dependent), Assembly Phase, General Model of complier. PHASES OF COMPILERS:  Simple Structure of Compiler, Brief introduction to 7 Phases of Compliers. 

[ 12 Hours ] 

Text Books: 

  1. John J. Donowon, System Programming, TATA McGraw-Hill. 

Reference Books: 

  1. Dhamdhere: System programming and Operating System TMH 

  2. Beck: System Software, 3/e Pearson Education. 


Total Teaching Hours : 60 No of Hours / Week : 04 Unit - I 

Introduction: Security Goals, Cryptographic Attacks, Services and Mechanism, Techniques. Mathematics of Cryptography: Integer Arithmetic, Modular Arithmetic,  Matrices, Linear Congruence.  

 [ 12 Hours ] Unit – II 

Traditional Symmetric-Key Ciphers: Introduction, Substitution Ciphers, Transpositional  Ciphers, Stream and Block Ciphers. Data Encryption Standard (DES): Introduction, DES  Structure, DES Analysis, Security of DES, Multiple DES, Examples of Block Ciphers  influenced by DES. Advanced Encryption Standard: Introduction, Transformations, Key  Expansion, The AES Ciphers, Examples, Analysis of AES. 

[ 12 Hours ] 

Unit III 

Encipherment using Modern Symmetric-Key Ciphers: Use of Modern Block Ciphers,  Use of Stream Ciphers, Other Issues. Mathematics of Asymmetric-Key Cryptography:  Primes, Primality Testing, Factorization, Chinese Remainder Theorem, Quadratic  Congruence, Exponentiation and Logarithm. Asymmetric Key Cryptography:  Introduction, RSA Cryptosystem, Rabin Cryptosystem, Elgamal Cryptosystem, Elliptic  Curve Cryptosystems.  

[ 12 Hours ]

Page 34 of 38 

Unit - IV 

Cryptography Hash Functions: Introduction, Description of MD Hash Family, Whirlpool,  SHA-512. Digital Signature: Comparison, Process, Services, Attacks on Digital  Signature, Digital Signature Schemes, Variations and Applications. Key Management:  Symmetric-Key Distribution, Kerberos, Symmetric-Key Agreement, Public-Key  Distribution, Hijacking.  

[ 12 Hours ] 

Unit - V 

Security at the Application Layer: PGP and S/MIME: Email, PGP, S/MIME. Security at  the Transport Layer: SSL and TLS: SSL Architecture, Four Protocols, SSL Message  Formats, Transport Layer Security. Security at the Network Layer: IPSec: Two modes,  Two security protocols, Security association, security policy, Internet Key exchange,  ISAKMP. [ 12 Hours ] 

Text Book:  

  1. Behrouz A. Forouzan, Debdeep Mukhopadhyay: Cryptography and Network  Security, 2nd Edition, Special Indian Edition, Tata McGraw-Hill, 2011.  Reference Books: 

  2. Michael E. Whitman and Herbert J. Mattord: Principles of Information Security,  2nd Edition, Thomson, Cengage Delmar Learning India Pvt., 2012.  2. William Stallings: Network Security Essentials: Applications and Standards, 4th  Edition, Pearson Education, 2012. 


Total Teaching Hours : 60 No of Hours / Week : 04 Unit - I 

Fundamentals of Web: Internet, WWW, Web Browsers, and Web Servers, URLs,  MIME, HTTP, Security, The Web Programmers Toolbox. XHTML: Origins and  evolution of HTML and XHTML, Basic syntax, Standard XHTML document structure,  Basic text markup, Images, Hypertext Links, Lists, Tables. 

 [12 Hours] Unit - II 

HTML and XHTML: Forms, Frames in HTML and XHTML, Syntactic differences  between HTML and XHTML. CSS: Introduction, Levels of style sheets, Style  specification formats, Selector forms, Property value forms, Font properties, List  properties, Color, Alignment of text, The Box model, Background images, The <span>  and <div> tags, Conflict resolution. 

[ 12 Hours] 

Unit -III 

Java Script: Overview of JavaScript; Object orientation and JavaScript; General syntactic  characteristics; Primitives, Operations, and expressions; Screen output and keyboard  input; Control statements; Object creation and Modification; Arrays; Functions;  Constructor; Pattern matching using expressions; Errors in scripts; Examples. 

[ 12 Hours] 

Unit - IV 

Java Script and HTML Documents: The JavaScript execution environment; The  Document Object Model; Element access in JavaScript; Events and event handling;  Handling events from the Body elements, Button elements, Text box and Password  elements; The DOM 2 event model; The navigator object; DOM tree traversal and  modification. 

[12 Hours]

Page 35 of 38 

Unit - V 

Dynamic Documents with JavaScript: Introduction to dynamic documents; Positioning  elements; Moving elements; Element visibility; Changing colors and fonts; Dynamic  content; Stacking elements; Locating the mouse cursor; Reacting to a mouse click; Slow  movement of elements; Dragging and dropping elements. XML: Introduction; Syntax;  Document structure; Document Type definitions; Namespaces; XML schemas;  Displaying raw XML documents; Displaying XML documents with CSS; XSLT style  sheets; XML Processors; Web services. 

[ 12 Hours] 

Text Books 

  1. Robert W Sebesta, “Programming the World Wide Web”, 4th Edition, Pearson  Education, 2008. 

Reference Books 

  1. M.Deitel, P.J.Deitel, A.B.Goldberg, “Internet & World Wide Web How to  program”, 3rd Edition, Pearson Education / PHI, 2004. 

  2. Chris Bates, “Web Programming Building Internet Applications”, 3rd Edition,  Wiley India, 2006. 

  3. Xue Bai et al, “The Web Warrior Guide to Web Programming”, Thomson, 2003. 4. Sklar, “The Web Warrior Guide to Web Design Technologies”, 1st Edition,  Cengage Learning India. 



  1. Write a program to find factorial of list of number reading input as command line  argument. 

  2. Write a program to sort list of element in ascending and descending order and show  the exception handling. 

  3. Write a program to implement all string operations. 

  4. Write a program to find area of geometrical figures using method overloading. 5. Write a program to implement constructor overloading by passing different number of  parameter of different types. 

  5. Write a program to create student report using applet, read the input using text boxes  and display the o/p using buttons. 

  6. Write a program to implement an apply by passing parameter to HTML. 8. Write a program to implement thread, applets and graphics by implementing  animation of ball moving. 

  7. Write a program to implement mouse events. 

  8. Write a program to implement keyboard events. 


During practical examination the External and Internal examiners may prepare exam  question paper related to theory syllabus apart from Part-A. (A minimum of 10  Programs has to be prepared). 

Note :  

  1. a) The candidate has to write both the programs One from Part-A and other from  Part-B and execute one program as of External examiner choice. 

  2. b) A minimum of 10 Programs has to be done in Part-B and has to be maintained  in the Practical Record. 

  3. c) Scheme of Evaluation is as follows: 

Writing two programs - 10 Marks 

Execution of one program - 10 Marks 

Page 36 of 38 

Formatting the Output - 05 Marks 

Viva - 05 Marks 

Record - 05 Marks 

Total - 35 Marks 



  1. Create a form having number of elements (Textboxes, Radio buttons, Checkboxes,  and so on). Write JavaScript code to count the number of elements in a form 2. Create a HTML form that has number of Textboxes. When the form runs in the  Browser fill the textboxes with data. Write JavaScript code that verifies that all  textboxes has been filled. If a textboxes has been left empty, popup an alert  indicating which textbox has been left empty. 

  2. Develop a HTML Form, which accepts any Mathematical expression. Write  JavaScript code to Evaluates the expression and Displays the result. 4. Create a page with dynamic effects. Write the code to include layers and basic  animation. 

  3. Write a JavaScript code to find the sum of N natural Numbers. (Use user-defined  function) 

  4. Write a JavaScript code block using arrays and generate the current date in words,  this should include the day, month and year. 

  5. Create a form for Student information. Write JavaScript code to find Total,  Average, Result and Grade. 

  6. Create a form for Employee information. Write JavaScript code to find DA, HRA,  PF, TAX, Gross pay, Deduction and Net pay. 

  7. Create a form consists of a two Multiple choice lists and one single choice list (a) The first multiple choice list, displays the Major dishes available (b) The second multiple choice list, displays the Starters available. (c)The single choice list, displays the Soft drinks available. 

  8. Create a web page using two image files, which switch between one another as the  mouse pointer moves over the image. Use the on Mouse Over and on Mouse Out  event handlers. 


During practical examination the External and Internal examiners may prepare exam  question paper related to theory syllabus apart from Part-A. (A minimum of 10  Programs has to be prepared). 

Note :  

  1. a) The candidate has to write both the programs One from Part-A and other from  Part-B and execute one program as of External examiner choice. 

  2. b) A minimum of 10 Programs has to be done in Part-B and has to be maintained in  the Practical Record. 

  3. c) Scheme of Evaluation is as follows: 

Writing two programs - 10 Marks 

Execution of one program - 10 Marks  

Formatting the Output - 05 Marks 

Viva - 05 Marks 

Record - 05 Marks 

 Total - 35 Marks

Page 37 of 38 


Students should individually develop a project. They should implement their project in  college in any RDBMS package or any language available in the college. The project  should web based. The students have to collect data outside practical hours. Project may  be taken outside but must be implemented in the college. Internal marks can be awarded  by the guide by evaluating the performance of the students during the course of project  work. In viva-voce the questions must be directed only on the project work to access the  involvement and understanding of the problem by the students. 

The project carries 200 marks is distributed as follows: 

Demonstration and Presentation 130 Marks 

Viva-voce 50 Marks 

Project Report 20 Marks 

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Visual Programing bca chaloexam

Bangalore Central University BCA 4th sem Study Materials and Previous Year Question Paper

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Bangalore Central University 4th Sem BCA Study Materials

Download free BCA 4th sem module wise notes, latest solved question papers, previous 5 years question paper till 2021, model question papers, easy notes, exam oriented notes are available on this website chaloexam.com of Bangalore Central University

Bangalore Central University BCA syllabus 2020





Syllabus as per the one prescribed for science courses of Bangalore University. 


Syllabus as per the one prescribed for science courses of Bangalore University. 


Total Teaching Hours : 60 No of Hours / Week : 04 Unit - I 

Introduction to Visual Programming: The intergrated Development Environment – menu  bar, tool bar, from designer, project explorer , properties window , from layout window ,  The Visual Programing editor. The form object: Properties , events and methods pf  forms ; Properties – Name , Captain , Backcolor, Borderstyle , controlbox , maxbutton ,  minbutton, moveable, startup position , height, width , left, top, scalemode, window, state  ; Events –load ,unload , Clerk, Activate , Deactivate , Resize, methods – Show , hide , cls  , Unload ,print , Controls –Properties and events of different controls such as command  buttons , labels , textboxes image controls , timer, horizontal and vertical scroll bars ,  option buttons , check boxes , frames lists and combo boxes. Predefined Dialog Boxes – MsgBox and InputBO 

 [ 12 Hours ] Unit - II 

Programming: Data types, variables; declaration and scope arithmetic operations, Study  of form and code modules, private and public procedures , Main o procedure , Suba and  Functions. Mathematical and string Functions; Branching and Looping Statement ; If – Then , if –Then –Else and Nested If Statements; Select Case –different forms; For – Next  , While – Wend and Do – Loops statements ; Arrays- declaration . Static and dynamic  arrays. Array and Function, menus and toolbars-Creating menus and toolbars, Working  with the menu editor , Designing Multiple Document interface forms. Microsoft  common controls. 

[ 12 Hours ]

Page 23 of 38 

Unit - III 

OOP methods and properties of an object, class Modules , Encapsultation and Inheritance  characteristics Dynamic Link Libraries (DLLs) and Windows API ; Designing Help files  ; File handling – Sequential ,Random access and Binary files, Database connectivity – DAO and ADO Tables and Queries, ActiveX Data objects. 

 [ 12 Hours ] Unit – IV 

Visual C++ Programming: Objects-Classes-VC++Components – Resources-Event  Handling – Menus – Dialog Boxes – Importing VBX Controls – Files – MFC File  Handling – Document View Architecture – Serialization. 

 [ 12 Hours ] Unit – V 

Interfacing Other Applications – Multiple Document Interface (MDI) – Splitter Windows  – Exception Handling – Debugging – Object Linking and Embedding (OLE) – Database  Application – DLL- ODBC. 

 [ 12 Hours ] Text Books: 

  1. Gurumit Singh, “Visual Basic 6”, First Edition, Firewall Media, 2007. Reference Books: 

1.Charles Petzold, “Windows Programming”, 5th Edition, Microsoft Press, 1999. 2.Steve Holzner, “Visual C++ Programming”, Second Edition, PHI, 1994. 3.Go ttfried, “Programming with Visual Basic 6”, PHI, 2000. 


Total Teaching Hours : 60 No of Hours / Week : 04 Unit - I 

Introduction: History, salient features, Unix system architecture, Unix command format,  Unix internal and external commands, Directory commands, File related commands,  Disk related commands, general utilities. Unix File System: Boot inode, super and data  block, in-core structure, Directories, conversion of pathname to inode, inode to a new  file, Disk block allocation. Process Management: Process state and data structures of a  Process, User vs, kernel node, context of a Process, background processes, Process  scheduling commands, Process terminating and examining commands. 

[ 12 Hours ] 

Unit - II 

Secondary Storage Management: Formatting, making file system, checking disk space,  mountable file system, disk partitioning, file compression. Special Tools and Utilities:  Filters, Stream editor SED and AWK, Unix system calls and library functions, Processes,  signals and Interrupts, storage and compression facilities. 

 [ 12 Hours ] Unix - III 

Shell Programming: Vi editor, shell types, shell command line processing, shell script  features, executing a shell script, system and user-defined variables, expr command, shell  screen interface, read and echo statement, command substitution, escape sequence  characters, shell script arguments, positional parameters, test command, file test, string  test, numeric test. [ 12 Hours ] 

Unit – IV 

Conditional Control Structures-if statement, case statement Looping Control Structure while, until, for, statements. Jumping Control Structures – break, continue, exit. Shell  Programs covering the above concepts. [ 12 Hours ]

Page 24 of 38 

Unit – V  

Unix System Communication: Introduction, write, read, wall commands, sending and  handling mails. System Administration: Roles of a System Administrator, File System  Maintenance, System Startup and Shutdown, User Management, Backup and Restore,  Doemons, Domain Name System DNS, Distributed File System. 

[ 12 Hours ] 

Text Books: 

  1. M.G.Venkateshmurthy, “Introduction to UNIX & SHELL Programming”, First  Edition, Pearson Education, 2004. 

Reference Books: 

  1. Forouzan,“Unix and Shell Programming”, 1st Edition,2008 Cengage Learning  India 

  2. UNIX and Shell Programming, Archana Verma, Firewall Media. 


Total Teaching Hours : 65 No of Hours / Week : 05 Unit - I 

Linear Programming Problems: Origin and development of operations research, Linear  Programming Problem –formulation of Lenear Programming problem, Graphical  solution. Theory of simplex method. Use of artifical variables and their solution. [ 13 Hours ] 

Unit - II 

Transportation Problem: Mathematical formulation of transportation problem, Initial  basic Feasible solution, North West corner rule, Matrix minima method, Vogel’s  approximation method, MODI method to find optimal solution. 

[13 Hours ] 

Unit - III 

Assignment Problem: Mathematical formulation of an Assignment problem, Assignment  algorithm, Hungarian Method to solve Assignment Problem. 

[ 13 Hours ] 

Unit - IV 

Network Analysis: Basic components of Network, Rules for drawing Network diagram  Time calculation in Networks. Critical Path Method and PROJECT Evaluation and  Review Techniques. Algorithm and flow chart for CPM and PERT. 

[ 13 Hours ] 

Unit - V ` Theory of Games: Two –person Zero –sum Games, the maximin and Minimax principle,  Saddle point and value of the Game. Game without saddle points, mixed strategies,  solution for 2X2 games, Graphical method Dominance property. 

 [ 13 Hours ] Text books

  1. Taha, “Operations Research”, 7th edition, Pearson Education, 2007. References Book: 

  2. Billey E. Gillett, “Introduction to Operations Research” , Himalaya   Publishing House, Delhi, 1979. 

  3. Hamady A.Taha “Operations Research” , Collin Mac Millan, 1982.

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