Bangalore University BBA Notes And Solved Question Paper

Bangalore North University BBA 3rd Sem previous year question paper and study materials

Bangalore North University 3rd Sem BBA Study Materials

Download free BBA 3rd sem module wise notes, latest solved question papers, previous 5 years question paper till 2021, model question papers, easy notes, exam oriented notes are available on this website chaloexam.com of Bangalore North University

Bangalore University and Bangalore North University BBA syllabus 2021

Old Syllabus

Syllabus

3.2 SOFT SKILLS FOR BUSINESS 

OBJECTIVE:  

The objective is to develop both oral and written communication skills relating to organizational and  Business issues 

Unit 1: ELEMENTS OF COMMUNICATION 14Hrs Meaning, Importance, Objectives & Principles of Communication, , Process, impediments of effective  communication, Strategies for effective communication. Types and forms of communication Nonverbal Communication- Body Language, Gestures, Postures, Facial Expressions, Dress codes, The  Cross Cultural Dimensions of Business Communication, Listening & Speaking, Techniques of Eliciting  Response, Probing Questions, Observation, Business and social etiquette. 

Unit 2: PUBLIC SPEAKING 10 Hrs Importance of Public Speaking and Speech Composition - Principles of Effective Speaking& Presentations.  Technical speeches & Non-technical presentations. Speech for introduction of a speaker - Speech for vote  of thanks -Occasional speech - Theme speech. Moderating programs - Use of Technology  

Unit 3: INTERVIEW TECHNIQUES 08 Hrs Importance of Interviews, Art of conducting and giving interviews, Placement interviews - discipline  interviews - Appraisal interviews – Exit interviews. 

Unit 4: MEETINGS 08Hrs Importance of Meetings -Opening and Closing Meetings - Participating and Conducting Group discussions.  Brain Storming, e– Meetings, preparing agenda and minutes of the meeting 

Unit 5: BUSINESS COMMUNICATION 16Hrs Business Letters: Inquiries, Circulars, Quotations, Orders, Acknowledgments Executions, Complaints,  Claims &Adjustments, Collection letter, Banking correspondence, Agency correspondence, Bad news and  persuading letters, Sales letters, Job application letters - Bio-data, Covering Letter, Interview Letters, Letter  of Reference. Memos, Minutes, Circulars &Notices. 

SKILL DEVELOPMENT 

Conduct a mock meeting and draft minutes of the meeting. 

Draft a letter of enquiry to purchase a laptop. 

Draft your bio-data. 

Prepare your Career Plan. 

BOOKS FOR REFERENCE 

  1. Rai & Rai – Soft Skill for Business, HPH 

  2. Santhosh Kumar – Soft Skill for Business, VBH.  

  3. C.G.G Krishnamacharyulu&Lalitha :Soft Skills of Personality Development, HPH. 4. Lesikar, R.V. &Flatley, M.E. (2005). Basic Business Communication Skills for

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Empowering the Internet Generation. Tata McGraw Hill Publishing Company Ltd.,New Delhi. 5. Rai&Rai: Business Communication Himalaya Publishing House  

  1. Rajkumar, Basic of Business Communication 

  2. Ludlow, R. & Panton, F. (1998). The Essence of Effective Communications. Prentice Hall of India Pvt.  Ltd. 

  3. M.S. Rao : Soft Skills – Enhancing Employability I.K. International PH. 

  4. Rao& Das : Communication Skills, I.K. International PH. 

  5. Adair, J. (2003). Effective Communication. Pan McMillan. 

  6. Thill, J. V. &Bovee, G. L. (1993). Excellence in Business Communication. McGrawHill, New York. 12. Bowman, J.P. &Branchaw, P.P. (1987). Business Communications: From Process to Product. Dryden  Press, Chicago. 

  7. Sharma S.P. & Others, Business Communication, VBH. 

  8. Banerjee : Soft Skills Business and Professional Communication, I.K. International

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3.3 CORPORATE ACCOUNTING 

OBJECTIVE 

The objective of this subject is to enable the students to have a comprehensive understanding about the provisions of  the Company‟s Act and Corporate Accounts. 

Unit 1: COMPANY FINAL ACCOUNTS 20 Hrs Statutory Provisions regarding preparation of Company Final Accounts – Treatment of Special Items – Managerial  Remuneration – Tax deducted at source – Advance payment of Tax – Provision for Tax – Depreciation – Interest on  debentures – Dividends – Rules regarding payment of dividends ( Theory only) – Transfer to Reserves – Preparation  of Profit and Loss Account and Balance Sheet as per Section 219(1)(b) (IV) and form 23AB. Abridged Profit and Loss  Account – Abridged Balance Sheet (Vertical Form). 

Unit 2: FINANCIAL STATEMENTS ANALYSIS 10 Hrs Analysis of financial statements – comparative statements, comparative income statement, comparative Balance sheet  – common size statements – Common size income statement, common size Balance Sheet – Trend percentages.  Reporting to management – Management Decision and Analysis. 

Unit 3: VALUATION OF GOODWILL 8Hrs Meaning – Circumstances of Valuation of Goodwill – Factors influencing the value of Goodwill – Methods of  Valuation of Goodwill - Average Profit Method – Super Profit Method – Capitalization of Super Profit Method – Annuity Method – Capitalization of Profit Method. 

Unit 4: VALUATION OF SHARES 8 Hrs Meaning – Need for Valuation – Factors Affecting Valuation – Methods of Valuation – Asset Backing or Intrinsic  Value Method – Yield Method – Earning Capacity Method – Fair Value Method - Rights Issue and Valuation of  Rights Issue.  

Unit 5: HOLDING COMPANY ACCOUNTS 10 Hrs Introduction – Meaning of Holding Company – Subsidiary Company – Steps – Pre Acquisition Profits – Post  Acquisition Profits – Minority Interest – Cost of Control or Capital Reserve – Unrealized Profit – Mutual Indebtedness  – Preparation of Consolidated Balance Sheet (As per AS21). 

SKILL DEVELOPMENT 

  • Collect and fill the share application form of a limited Company. 

  • Collect a Prospectus of a company and identify the reasons to invest or not to invest in shares. List the various functions of underwriters. 

  • Collect annual report of a Company and List out its assets and Liabilities. 

  • Collection of latest final accounts of a company and find out the net Asset value of shares List out the conditions to be fulfilled for redemption of Preference shares. 

BOOKS FOR REFERENCE 

  1. Anil Kumar - Marriappa – Corporate Accounting , HPH. 

  2. M.A.Arunachalam & K.S.Raman: Corporate Accounting – II, HPH. 

  3. Dr. S.N. Maheswari , Financial Accounting, Jain Book Depot.  

  4. V.K. Goyal: Corporate Accounting, PHI. 

  5. Soundrarajan A & K. Venkataramana, Corporate Accounting, SHBP.  

  6. S. P. Jain and K. L. Narang – Corporate Accounting, Kalyani Publishers.  

  7. SP Iyengar, Advanced Accountancy, Sultan Chand and Sons, New Delhi. 

  8. R L Gupta, Advanced Accountancy, Sultan Chand and Sons, New Delhi.. 

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3.4 HUMAN RESOURCE MANAGEMENT 

OBJECTIVE 

The objective is to familiarize the students with concepts and principles of Human Resource Management. 

Unit 1: HUMAN RESOURCE MANAGEMENT 10 Hrs Introduction – Meaning of HRM – Objectives of HRM – Importance of HRM – Functions and Process of  HRM – HR Manager - Duties and Responsibilities – Recent trends in HRM. 

Unit 2: HUMAN RESOURCE PLANNING, RECRUITMENT & SELECTION 14 Hrs Meaning – Importance of Human Resource Planning – Benefits of Human Resource Planning. Recruitment  – Meaning – Methods of Recruitment. Selection – Meaning – Steps in Selection Process – Problems  Involved in Placement. 

Unit 3: INDUCTION AND TRAINING 08Hrs Meaning, objective and purpose of Induction: Training- Need for training, benefits of training,  identification of training needs and methods of training. 

Unit 4: PERFORMANCE APPRAISAL AND COMPENSATION 10Hrs Introduction – Meaning and Definition – Objectives – Methods of Performance Appraisal – Uses and  Limitations of Performance Appraisal. Compensation – Meaning of Compensation – Objectives of  Compensation. 

Unit 5: PROMOTION AND TRANSFERS 08Hrs Meaning and Definition of Promotion - Purpose of promotion, basis of promotion, Meaning of transfer,  reasons for transfer, types of transfer, right sizing of work force,need for right sizing. 

Unit 6: HUMAN RESOURCE DEVELOPMENT 06Hrs Meaning of HRD, Role of training in HRD, Knowledge Management, Knowledge Resources, Impact of  Globalization on Human Resource Management, Problems in relation to Transnational and Multinationals. 

SKILL DEVELOPMENT 

  • Prepare a Chart showing the functions of HRM and a brief explanation on the need for each function. Prepare an advertisement for recruitment / selection of candidates for any organization of your choice. Give observation report of industrial safety practices followed by any organization of your choice Develop a format for performance appraisal of an employee. 

  • Choose any MNC and present your observations on training programme. 

BOOKS FOR REFERENCE 

  1. Aswathappa, Human Resource Management, Tat McGraw Hill. 

  2. Madhurimalall, Human Resource Management, HPH. 

  3. Reddy &Appanniah, Human Resource Management. HPH. 

  4. C.B.Mamoria, Personnel management, HPH. 

  5. Edwin Flippo, Personnel management, McGraw Hill. 

  6. SubbaRao, Personnel and Human Resources management, HPH.

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  1. S.Sadri& Others: Geometry of HR, HPH. 

  2. Rajkumar : Human Resource Management I.K. Intl 9. Michael Porter, HRM and human Relations, Juta & Co.Ltd. 10. Biswanath Ghosh, Human Resource Development and Management. 11. Rekha & Vibha – Human Resource Management, VBH. 12. K. Venkataramana, Human Resource Management, SHBP. 13. Dr. Alice Mani: Human Resource Management, SBH.

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3.5 BUSINESS REGULATIONS 

OBJECTIVE 

The objective is to introduce the students to various regulations affecting business and to familiarize the  students with such regulations. 

Unit 1: INTRODUCTION TO BUSINESS LAWS 06 Hrs Introduction, Nature of Law, Meaning and Definition of Business Laws, Scope and Sources of Business  Law, Fundamental Rights and Directive Principle of State Policies, Principles having economic  significance, Overview of Business Laws in India. 

Unit 2: CONTRACT LAWS 14 Hrs Indian Contract Act, 1872: Definition of Contract, essentials of a valid contract (all essentials need to be  explained in great detail), classification of contracts, breach of contract and remedies for breach of contract. Indian Sale of Goods Act, 1930: Definition of contract of sale, essentials of contract of sale, conditions  and warrantees, rights and duties of buyer, rights of an unpaid seller. 

Unit 3: INFORMATION LAWS AND RTE 10Hrs Right to Information Act, 2005: Objectives of the RTI Act, Scope, SuoMoto disclosure, Method of  seeking information, Eligibility to obtain information, Authorities under the Act,. Right to Education Act: Objectives of the RTE Act – Salient Features. 

Unit 4: COMPETITION AND CONSUMER LAWS 12Hrs The Competition Act, 2002: Objectives of Competition Act, the features of Competition Act, components  of Competition Act, CCI, CAT, offences and penalties under the Act. 

Consumer Protection Act, 1986: Definition of the terms consumer, consumer dispute, defect, deficiency,  unfair trade practices and services. Consumer Protection Act, Consumer Redressal Agencies – District  Forum, State Commission, National Commission, any two landmark judgments of the Supreme Court. 

Unit 5: ECONOMIC AND ENVIRONMENTAL LAWS 14Hrs FEMA 1999: Objects of FEMA, definition of important terms – authorized dealer, currency, foreign  currency, foreign exchange, foreign security, Directorate of Enforcement, salient features of the FEMA,  offences and penalties,  

Environment Protection Act, 1986: Objects of the Act, definitions of important terms – environment,  environment pollutant, environment pollution, hazardous substance and occupier, types of pollution, global  warming, causes for ozone layer depletion, carbon trade, rules and powers of central government to protect  environment in India.

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SKILL DEVELOPMENT  

Prepare a chart showing sources of business law and Indian Constitution Articles having economic  significance. 

Draft an agreement on behalf of an MNC to purchase raw materials indicating therein terms and  conditions and all the essentials of a valid contract. 

Draft an application to the Chief Information Officer of any government office seeking information  about government spending. 

Draft digital signature certificate. 

Draft a complaint to District Consumer Forum on the deficiency of service in a reputed corporate  hospital for medical negligence. 

Collect leading cyber crimes cases and form groups in the class room and conduct group discussion. Draft a constructive and innovative suggestions note on global warming reduction. 

BOOK REFERENCE 

  1. K. Aswathappa, Business Laws, Himalaya Publishing House, 

  2. K.R. Bulchandni: Business Laws, HPH. 

  3. N.D. Kapoor, Business Laws, Sultan chand publications. 

  4. S.S. Gulshan, Business Law 3rd Edition, New Age International  

  5. S.C. Sharama& Monica : Business Law I.K. International 

  6. Tulsian Business Law , Tata McGraw-Hill Education

  7. Dr. K. Venkataraman, SHB Publications. 

  8. Kamakshi P & Srikumari P, Business Regulation  

  9. Dr. Alice Mani: Business Regulations, SBH.

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3.6 CORPORATE ENVIRONMENT  

OBJECTIVE 

The objective is to enable the students to get familiarized with the existing Company Law and Secretarial  Procedure. 

Unit 1: FORMATION OF COMPANY 14Hrs Promotion of Company – Promotion – Incorporation – Capital Subscription and Certificate of  Commencement of Business. Memorandum of Association – Definition – Clauses. Articles of  Association – Definition – Contents – Distinction between Memorandum of Association and Articles of  Association – Alteration of Memorandum of Association and Articles of Association. Prospectus – Meaning – Contents – Statement in Lieu of Prospectus. 

Corporate Social Responsibility initiatives under Companies Act 2013 (Section 135) 

Unit 2: CAPITAL OF COMPANY 10 Hrs Share Capital – Meaning of Shares – Kinds of Shares – Merits and Demerits of Shares. Debentures – Meaning – Features – Types – Merits and Demerits, Listing of Shares. 

Unit 3: COMPANY MEETINGS 12 Hrs Meaning and Definition – Types of Meeting – Statutory Meeting – Annual General Meeting – Extraordinary General Meeting – Board Meeting and Resolutions. 

Unit 4: COMPANY SECRETARY 10Hrs Meaning and Definition – Position – Appointment – Rights – Duties – Liabilities – Qualification and  Removal of Company Secretary. 

Unit 5: WINDING UP OF COMPANIES 10 Hrs Modes of winding up – commencement of winding up – consequences –official liquidator – powers and  duties of liquidator. 

SKILL DEVELOPMENT 

Drafting of Memorandum of Association, Drafting of Articles of Association. Drafting Notice of Company Meetings – Annual, Special, Extraordinary and Board meetings. Drafting Resolutions of various meetings – different types. 

Chart showing Company‟s Organization Structure. 

Chart showing different types of Companies. 

A case study on CSR initiatives of any one company  

BOOKS FOR REFERENCE 

  1. Maheshwari&Maheshwari, Elements of Corporate Laws, Himalaya Publishers 

  2. Dr. P.N. Reddy and H.R. Appanaiah, Essentials of Company Law and Secretarial Practice, Himalaya Publishers. 3. M.C. Shukla&Gulshan, Principles of Company Law, S. Chanda & Co. 

  3. Pradeep K. Shinde, Corporate Environment, VBH. 

  4. C.L. Bansal, Business & Corporate law, Excel Books. 

  5. N.D. Kapoor, Company Law and Secretarial Practice, Sultan Chand & Sons. 

  6. S.S Gulshan, Company Law, New Age International. 

  7. M.C. Bhandari, Guide to Company Law Procedures, Bhandari Publications. 

  8. S.C. Kuchal, Company Law and Secretarial Practice, Chaitanya Publishing. 

  9. K. Venkataramana, Service Management, SHBP.

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3.7 BUSINESS ETHICS 

OBJECTIVE 

The objective is to provide basic knowledge of business ethics and values and its relevance in modern  context. 

Unit 1: BUSINESS ETHICS 12 Hrs Introduction – Meaning - Scope – Types of Ethics – Characteristics – Factors influencing Business Ethics – Importance of Business Ethics - Arguments for and against business ethics- Basics of business ethics - Corporate Social Responsibility – Issues of Management – Crisis Management 

Unit 2: PERSONAL ETHICS 10 Hrs Introduction – Meaning – Emotional Honesty – Virtue of humility – Promote happiness – karma yoga – proactive – flexibility and purity of mind.  

Unit 3: ETHICS IN MANAGEMENT 12 Hrs Introduction – Ethics in HRM – Marketing Ethics – Ethical aspects of Financial Management – Technology Ethics and Professional ethics. 

Unit 4: ROLE OF CORPORATE CULTURE IN BUSINESS 10 Hrs Meaning – Functions – Impact of corporate culture – cross cultural issues in ethics 

Unit 5: CORPORATE GOVERNANCE 12 Hrs Meaning, scope, composition of BODs, Cadbury Committee, various committees, reports on  corporate governance, scope of Corporate Governance, Benefits and Limitations of Corporate  Governance with living examples. 

SKILL DEVELOPMENT  

State the arguments for and against business ethics 

Make a list of unethical aspects of finance in any organization 

List out ethical problems faced by managers  

List out issues involved in Corporate Governance. 

List out unethical aspects of Advertising 

BOOKS FOR REFERENCE 

  1. Murthy CSV: Business Ethics and Corporate Governance, HPH 

  2. Bholananth Dutta, S.K. Podder – Corporation Governance, VBH.  

  3. Dr. K. Nirmala, Karunakara Readdy : Business Ethics and Corporate Governance, HPH 

  4. H.R.Machiraju: Corporate Governance 

  5. K. Venkataramana, Corporate Governance, SHBP.  

  6. N.M.Khandelwal : Indian Ethos and Values for Managers 

  7. S Prabhakaran; Business ethics and Corporate Governance  

  8. C.V. Baxi: Corporate Governance 

  9. R. R. Gaur, R. Sanghal, G. P. Bagaria; Human Values and Professional ethics  

  10. B O B Tricker, Corporate Governance; Principles , Policies and Practices 

  11. Michael, Blowfield; Corporate Responsibility 

  12. Andrew Crane; Business Ethics 

  13. Ghosh; Ethics in Management and Indian ethos.

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Bangalore University Study Materials

Bangalore North University BBA 6th Semester Study Materials and Previous Year Question Paper

6.1 INTERNATIONAL BUSINESS
OBJECTIVE
The objective of this subject is to facilitate the students in understanding International Business in a multi
cultural world.
Unit 1: INTRODUCTION TO INTERNATIONAL BUSINESS 10Hrs
Meaning and Definition of International Business – Theories of International Trade – Economic Theories –
Forms of International Business – Nature of International Business
Unit 2: MODES OF ENTRY INTO INTERNATIONAL BUSINESS 12 Hrs
Mode of Entry – Exporting – Licensing – Franchising – Contract Manufacturing – Turn Key Projects –
Foreign Direct Investment – Mergers, Acquisitions and Joint Ventures – Comparison of different modes of
Entry.
Unit 3: GLOBALIZATION 16Hrs
Globalization: Meaning – Features – Stages –Production –Investment and Technology, Globalization –
Advantages and Disadvantages – Methods and Essential Conditions for Globalization. MNC’s and
International Business: Definitions – Distinction between Indian Companies – MNC – Global Companies
and TNC – Organizational Transformations – Merits and Demerits of MNC‟s in India
Unit 4: INTERNATIONAL MARKETING INTELLIGENCE 8 Hrs
Information required – Source of Information – International Marketing Information System and Marketing
Research.
Unit 5: EXIM TRADE 10 Hrs
Export Trade, Procedure, Steps & Documentation, Direction of India‟s Trade – Export Financing –
Documents related to Export Trade – Export Marketing – Import Trade, Procedure, Steps, Documentations
and Problems – EXIM Policy – Balance of Payment – Disequilibrium and Measures for Rectification –
Institutions connected with EXIM Trade.
SKILL DEVELOPMENT
 List any three MNC‟s operating in India along with their products or services offered.
 Prepare a chart showing currencies of different countries
 Tabulate the foreign exchange rate or at least 2 countries for 1 month
 Collect and Paste any 2 documents used in Import and Export trade.
BOOKS FOR REFERENCE
1. Dr. Aswathappa International Business, Tata McGraw Hill.
2. P. SubbaRao – International Business – HPH
3. Shyam Shukla; International Business, Excel Books.
4. Francis Cherunilam; International Business, Prentice Hall of India
5. MahuaDutta, International Business, I.K. Intl
6. J. Maskeri- International Business
7. Rosy Joshi; International Business, Kalyani Publishers.
8. Venkataramana. K, International Business, SHBP.
9. Subhasre S – International Business, HPH.
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6.2 E-BUSINESS
OBJECTIVE:
The objective is to expose the students to electronic modes of commercial operations.
UNIT 1 :E-BUSINESS 16Hrs
Introduction, E-Commerce – definition, History of E-commerce, types of E-Commerce B to B etc.
Comparison of traditional commerce and e-commerce. E-Commerce business models – major B to B, B to
C model, Consumer-to-Consumer (C2C), Consumer-to-Business (C2B) model, Peer to-Peer (P2P) model –
emerging trends. Advantages/ Disadvantages of e-commerce, web auctions, virtual communities, portals,
e-business revenue models.
UNIT 2 : SECURITY FOR E-BUSINESS 12 Hrs
Security threats – An area view – implementing E-commerce security – encryption – Decryption,
Protecting client computers E-Commerce Communication channels and web servers Encryption, SSL
protocol, Firewalls, Cryptography methods, VPNs, protecting, networks, policies and procedures
UNIT 3 : E-PAYMENTS 12Hrs
E-payment systems – An overview. B to C payments, B to B payments. Types of E- payment system –
Credit card payment, debit cards, accumulating balance, online stored value payment systems, digital cash,
digital (electronic) wallets, agile wallet, smart cards and digital cheques. Secure Electronic Transaction
(SET) protocol
UNIT 4 : E-BUSINESS MARKETING TECHNOLOGIES 10 Hrs
E-Commerce and marketing B to B and B to C marketing and branding strategies. Web transaction logs,
cookies, shopping cart database, DBMS, SQL, data mining, CRM (customer relationship Management)
system – permission marketing, affiliate marketing, viral marketing.
UNIT 5 : CYBER LAWS 06Hrs
Legal Aspects of E-Business, Internet frauds – Cyber Laws. IT Act 2000 salient features.
SKILL DEVELOPMENT
 Visit Few Business Websites and note down in Practical Record Book
BOOKS FOR REFERENCE
1. Marriappa M – E- Commerce,
2. R. G. Saha, E-Business, HPH
3. M. Suman – E – Commerce & Accounting
4. Kalakota Ravi and A. B. Whinston : “Frontiers of Electronic Commerce”, Addison
5. Watson R T :“Electronic Commerce – the strategic perspective.” The Dryden press
6. Agarwala K.N and Deeksha Ararwala: “Business on the Net – Whats and Hows of E-Commerce”
7. Agarwala and Ararwala : “Business on the Net – Bridge to the online store front,”
8. Murthy CSV: “E. Commerce” Himalaya Publishing House Pvt.Ltd.
52
9. Diwan, Prag and Sharma, “Electronic Commerce – A manager guide to E-business”, Vanity Books
International
10. P. Diwan, S. Sharma; “E-Commerce”, Excel Books.
11. JanalD.S :“Online Marketing Hand book.” Van Nostrand Reinhold Network
12. Kosiur David, “Understanding Electronic Commerce Microsoft”, press Washing-ton.
13. Minoli and Minol, “Web Commerce Technology Handbook”, TMH New Delhi.
14. Schneider Gary P, “Electronic Commerce- course Technology, Delhi.
15. Young Margaret Levine: “The complete reference to Internet”, TMH.
16. C.S.Rayudu: “Ecommerce and E Business”, HPH.
17. Kalakota Ravi: “E-business 2: Road map for success.” Pearson Education Ltd.
18. Kalkota Ravi. “Electronics Commerce”: A managers Guide.
19. Mariammal & Soundra Rajan, E-business, SHB.
53
6.3 INCOME TAX
OBJECTIVE
The objective of this subject is to expose the students to the various provision of Income Tax Act relating to
computation of Income individual assesses only.
Unit 1: INTRODUCTION TO INCOME TAX 14 Hrs
Income Tax: Brief History – Legal Frame Work – Types of Taxes – Cannons of Taxation – Important
Definitions: Assessment – Assessment Year – Previous Year – Exceptions to the general rule of Previous
Year – Assessee – Person – Income – Casual Income – Gross Total Income – Total Income – Agricultural
Income
Residential Status: Determination of Residential Status of an individual (simple problems) – Incidence of
Tax (Simple Problems on Computation of Gross Total Income).
Exempted Incomes: Introduction – Exempted Incomes U/S 10 (Restricted to Individual Assessee) – Only
theory
Unit 2: INCOME FROM SALARY 16 Hrs
Meaning & Definition – Basis of Charge – Allowances – Fully Taxable Allowances – Partly Taxable
Allowances: House Rent Allowance, Entertainment Allowance, Transport Allowance, Children Education
& Hostel Allowances – Fully Exempted Allowances – Perquisites – Tax Free Perquisites – Perquisites
Taxable in all Cases: Rent free accommodation – Concessional accommodation, Personal obligations of the
employee met by the employer – Perquisites Taxable in Specified Cases : Gardener, Sweeper, Gas,
Electricity, Water and Motor car facility (when the motor car is owned or hired by the employer )–
Provident Funds – Deductions from Salary U/S 16 – Problems on Income from Salary(excluding retirement
benefits).
Unit 3: INCOME FROM HOUSE PROPERTY 10 Hrs
Basis of Charge – Exempted Incomes from House Property – Annual Value – Determination of Annual
Value – Loss due to Vacancy – Deductions from Annual Value – Problems on Income from House
Property(Excluding Pre-Construction interest)
Unit 4: PROFITS AND GAINS FROM BUSINESS AND PROFESSION 10Hrs
Meaning and Definition of Business & Profession – Expenses & losses Expressly Allowed – Expenses and
losses Expressly Disallowed – Expenses Allowed on Payment Basis – Problems on computation of income
from Business of Sole Proprietor.
Unit 5: COMPUTATATION OF TOTAL INCOME 06 Hrs
Income from Capital Gains (excluding exemptions – Theory only) – Income from Other Sources (Theory
only) – Deductions U/S 80 C, D & G. Simple problems on Computation of Total income of an Individual
SKILL DEVELOPMENT
 Form No. 49A (PAN) and 49B.
 Filling of Income Tax Returns.
 List of enclosures to be made along with IT returns (with reference to salary & H.P).
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 Preparation of Form 16.
 Computation of Income Tax and the Slab Rates.
 Computation of Gratuity.
 Chart on perquisites.
 List of enclosures to be made along with IT returns (with reference to salary and house property
incomes)
BOOKS FOR REFERENCE
1. Dr. Vinod K. Singhania: Direct Taxes – Law and Practice, Taxmann publication.
2. B.B. Lal: Direct Taxes, Konark Publisher (P) ltd.
3. Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and Practice, Sahitya Bhavan Publication.
4. Dinakar Pagare: Law and Practice of Income Tax, Sultan Chand and sons.
5. Gaur &Narang: Income Tax, Kalyani Publisher s
6. 7 Lecturer – Income Tax – VBH
7. Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam Publications
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6.4 STRATEGIC MANAGEMENT OR PROJECT REPORT AND VIVA – VOCE
OBJECTIVE:
The Objective of this subject is to expose the students to the various strategic issues such as strategic
planning, implementation and evaluation etc. and preparation of project reports.
Unit 1: INTRODUCTION TO STRATEGIC MANAGEMENT 10 Hrs
Introduction – Meaning and Definition – Need – Process of Strategic Management – Strategic Decision
Making – Business Ethics – Strategic Management.
Unit 2: ENVIRONMENTAL APPRAISAL 12 Hrs
The concept of Environment – The Company and its Environment – Scanning the Environment,
Technological, Social, Cultural, Demographic, Political, Legal and Other Environments Forces. SWOT
Analysis – Competitive Advantage – Value Chain Analysis.
Unit 3: STRATEGIC PLANNING 12 Hrs
Strategic Planning Process – Strategic Plans during recession, recovery, boom and depression – Stability
Strategy – Expansion Strategy – Merger Strategy – Retrenchment Strategy – Restructure Strategy – Levels
of Strategy – Corporate Level Strategy – Business Level Strategy and Functional Level Strategy –
Competitive Analysis – Porter‟s Five Forces Model.
Unit 4: IMPLEMENTATION OF STRATEGY 14 Hrs
Aspects of Strategy Implementation – Project Manipulation – Procedural Implementation – Structural
Implementation – Structural Considerations –Organizational Design and Change – Organizational
Systems. Behavioral Implementation – Leadership Implementation – Corporate Culture – Corporate
Policies and Use of Power. Functional and Operational Implementation – Functional Strategies –
Functional Plans and Policies. Financial – Marketing – OPERATIONAL and Personnel dimensions of
Functional Plan and Policies – Integration of Functional Plans and Policies.
Unit 5: STRATEGY EVALUATION 08 Hrs
Strategy Evaluation and Control – Operational Control – Overview of Management Control – Focus on Key
Result Areas.
SKILL DEVELOPMENT
 Present a chart showing Strategic Management Process.
 Select any organization and undertake SWOT analysis.
 Present strategy followed by an FMCG company in Indian Market.
 Select any sector and make competitive analysis using Porter‟s five forces model.
 List social responsibility action initiated by any one company.
 Select any organization and identify the Key Result Areas
BOOKS FOR REFERENCE
1. Dr. Aswathappa, Business Environment for Strategic Management, Tata McGraw Hill.
2. Subbarao: Business Policy and Strategic Management, HPH.
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3. Charles W.L Hill and Gareth R. Jones, Strategic Management an Integrated Approach, Cengage
Learning
4. Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill
5. C. AppaRao; Strategic Management and Business Policy, Excel Books.
6. Ghosh P.K., Business Policy and Strategic Planning and Management, Tata McGraw Hill.
7. Pillai, Strategic Management,
8. Lawerence, Business Policy and Strategic Management, Tata McGraw Hill.
9. Sathyashekar : Business Policy and Strategic Management, I.K International Publishing House Pvt.
Ltd.
F.N6.5 INTERNATIONAL FINANCE
OBJECTIVES:
To familiarize the students with International Financial environment, instruments and institutions.
UNIT – 1: INTRODUCTION TO INTERNATIONAL FINANCE 12 Hrs
Issues involved in International Business and Finance, methods of payment, International
Monetary system – Fundamental terms and concepts – Home currency – foreign currency – direct
quote – indirect quote – bid and ask, spot and forward rate – appreciation and depreciation – cross
currency rates.
UNIT – 2: FOREIGN EXCHANGE AND BALANCE OF PAYMENTS 12 Hrs
Forex Market & Its Intermediaries, ADR, Foreign Exchange Rate, Theories of Foreign Exchange Rate
Determination.
Components of Balance of Payments – Disequilibrium in the balance of payments- methods of correction of
disequilibrium.
UNIT – 3: INSTRUMENTS IN INTERNATIONAL FINANCIAL MARKETS. 08 Hrs
Meaning-Definition-International Financial Markets-Globalization of Capital markets, Innovation in
foreign securities and International Portfolio Management.
UNIT – 4: FOREIGN EXCHANGE RISK 10 Hrs
Exchange risks – Hedging, Forward, Future, Swaps Options, -Valuation of future and swaps- valuation of
options and efficiency of the exchange market.
UNIT – 5:INTERNATIONAL FINANCIAL INSTITUTIONS AND LIQUIDITY 14 Hrs
The IMF, International liquidity and SDR’s (special drawing rights) – International bank for reconstruction
and development (World Bank), International development association, International investment guarantee
agency.
SKILL DEVELOPMENT:
● Visit any authorized dealers’ establishments and understand their activities.
● Analyze the trend of FDI into India in the last five years.
BOOKS FOR REFERENCE:
1. Avadhani B.K, International Finance Theory and Practice, HPH
2. Aswathanarayana T & K. Rajeswari – International Finance – VBH
3. K. Venkataramana, International Finance, SHBP.
4. Harris Manville, International Finance.
5. Madhu Vij, International Finance, Excel Books
6. Keith Pibean, International Finance, McMillan
7. Timothy Carl Kesta, Case and Problems in International Finance.
8. R.M Srivastava , Multinational Financial Management, Pragathi Publications
9. P.A. Apte, International Financial Management, TMH
10. Somanath : International Financial Management I.K. Intl
11. Levi, International Marketing Management.
12. Bandar D.C, International Finance.
13. Murthy E.N, International Finance & Risk Management.
14. M.L. Verma, Foreign Trade & Management in India.
15. Rao and Chary, International Finance.
61
F. N 6.6 STOCK AND COMMODITY MARKETS
OBJECTIVE:
The objective is to provide students with a conceptual framework of Stock Markets and Commodity
Markets, functionaries in these markets and their mode of trading.
Unit 1: AN OVERVIEW OF CAPITAL AND COMMODITY MARKETS: 10Hrs
Primary Market, Secondary Market (Stock Market), Depositories, Private placements of shares / Buy back
of shares, Issue mechanism. Meaning of commodity and Commodity markets, Difference between Stock
Market and Commodity Market.
Unit 2: STOCK MARKET: 12 Hrs
History, Membership, Organization, Governing body, Functions of stock Exchange, on line trading, role of
SEBI, Recognized Stock Exchanges in India (brief discussion of NSE BSE and Nifty). Derivatives on
stocks: meaning, types (in brief).
Unit 3: TRADING IN STOCK MARKET: 12Hrs
Patterns of Trading & Settlement – Speculations – Types of Speculations – Activities of Brokers – Broker
Charges – Settlement Procedure, National Securities Depository Ltd.( NSDL) Central Securities
Depository Ltd.( CSDL) (in brief).
Unit 4: COMMODITY MARKET: 12Hrs
Evolution, Commodity derivatives, Commodity exchanges-Regional & National and International,
Functions, role, objectives and types- Types of transactions in Commodity market – Spot, Future and
Forward options markets.
Unit 5: TRADING IN COMMODITY MARKETS: 10 Hrs
Patterns of Trading & Settlement, Price discover, Efficiency of Commodity Markets – Size of Commodity
Markets in India – Benefits of Commodity Markets.
SKILL DEVELOPMENT
 Prepare the list of recognized stock exchanges in India
 Prepare the process chart of online trading of share and debentures.
 Prepare the chart showing Governing Body of the Commodities Market.
 Prepare the list of commodities traded on commodity market.
 Enlist the role of NSDL and CSDL.
BOOKS FOR REFERENCE:
1. Gurusamy, Financial Markets and Institutions, 3rd edition, Tata McGraw Hill.
2. Srivastava RM : Management of Financial Institutions, HPH
3. Saunders, Financial Markets and Institutions, 3rd edition, Tata McGraw Hill.
4. Bharat Kulkarni; Commodity Markets and Derivatives, Excel Books.
5. Khan, Indian Financial Systems, 6th edition, Tata McGraw Hill
62
6. Bhole, L.M. (2000), Indian Financial Institutions, Markets and Management, McGraw Hill, New York
7. PallaviModi: Equity – The Next Investment destination, HPH.
8. Avadhani (2010) Financial Markets and Services, Himalaya Publishers.
9. K. Venkataramanappa, SHB Publications

H.R 6.5 ORGNISATIONAL CHANGE AND DEVELOPMENT
OBJECTIVE:
The objective is to enable the students to understand need for Organizational Change and Development and
the OD interventions
Unit 1: CHANGE MANAGEMENT 10Hrs
The importance and nature of change. Change and human response. Introducing change effectively: Basic
steps, factors influencing change- resistance to change, overcoming resistance to change
Unit 2: ORGANIZATION EFFECTIVENESS 10Hrs
Organization effectiveness: Concept, problems in measurement of effectiveness. System – level criteria of
judging effectiveness.
Unit 3: ORGANIZATIONAL DEVELOPMENT 16 Hrs
The nature of Organizational Development (OD): Assumptions and values. Relevant systems concepts.
Action research, OD Interventions: Team interventions, Inter-group interventions, personal, interpersonal
and group processes interventions: A descriptive inventory of OD interventions.
Unit 4: OD INTERVENTIONS 10Hrs
Comprehensive interventions, Structural interventions, Job enrichment and MBO, Conditions for optimal
success of OD.
Unit 5: CREATIVITY & INNOVATION 10Hrs
Creativity & Innovation: Meaning, Need, Components of Creativity & Innovation, Organizational
Constraints, Organizational environment for Creativity & Innovation,
SKILL DEVELOPMENT
 List out the recent OD interventions in Organizations.
 Discuss case studies on Impact of change on Organizational effectiveness.
BOOKS FOR REFERENCE
1. Dunnette, M.D. (Ed.) (1976). Handbook of Industrial and Organizational Psychology. Chicago: Rand
McNully.
2. French, W.L.; & Bell, C.H. Jr. (1980). Organizational Development. London, Prentice Hall.
3. Herbert, T.T. (1981). Dimensions of Organizational Behavior. London: MacMillan.
4. Khandwalla, P.N. (1988). Organizational effectiveness. In J. Pandey (Ed.)
Psychology in India: The State-of-the Art (Vol.3, pp. 97-215). New Delhi: Sage.
5. Luthans, F. (1989). Organizational Behaviour. London: McGraw Hill.
6. Margulies, N.; &Raia, A.P. (1975). Organizational Development: Values, process
and technology. New Delhi: Tata McGraw Hill,
7. McGill, M.E. (1977). Organizational Development for Operating Managers.
AMACO (a division of American Management Association).
75
8. Pareek, U. &Rao, T.V. (1986). Designing and Managing Human Resources Systems.
New Delhi: Oxford.
9. Rudrabasavaraj, M.N. (1977). Executive Development in India. New Delhi: Himalaya
Publishing House.
10. Sharma, R.A. (1982). Organizational Theory and Behaviour. New Delhi: Tata
McGraw Hill,
76
H.R. 6.6 COMPENSATION MANAGEMENT
OBJECTIVE:
The objective is to enable the students to understand the various aspects of Compensation Management
UNIT-1: JOB EVALUATION AND PERFORMANCE APPRAISAL 10 Hrs
Job Evaluation – Definition – Traditional and New Techniques – Performance Appraisal -Basic concepts –
performance standard – Appraisal methods.
UNIT-2: COMPENSATION MANAGEMENT 10 Hrs
Compensation – Definition – Classification – Types – Incentives – Fringe Benefits.
UNIT-3: WAGE AND SALARY ADMINISTRATION 16 Hrs
Theories of wages – wage structure – wage fixation – wage payment – salary administration. Difference
between salary and wages – Basis for compensation fixation- Components of wages – Basic Wages –
Overtime Wages – Dearness Allowance – Basis for calculation – Time Rate Wages and Efficiency Based
Wages – Incentive Schemes – Individual Bonus Schemes, Group Bonus Schemes – Effect of various labour
laws on wages-Preparation of Pay Roll
UNIT- 4:REWARDS AND INCENTIVES 10 Hrs
Rewards for Sales personnel – Pay – commission- Performance based pay system – incentives – executives
compensation plan and packages.
UNIT- 5: REGULATORY BODIES FOR COMPENSATION MANAGEMENT 10 Hrs
Wage Boards – Pay Commissions – Compensation Management in Multi-National organizations.
SKILL DEVELOPMENT
 List out the fringe benefits offered to employees of any two companies
 Discuss the role of regulatory bodies in compensation management
 List out various Incentive Schemes of wage payments
BOOKS FOR REFERENCE
1. Compensation & Reward Management, BD Singh, Excel Books
2. Compensation, Milkovich & Newman, TMH
3. Strategic Compensation, Joseph J. Martocchio, 3rd Edition, Pearson Education
4 Compensation Management in Knowledge based world, Richard I. Anderson, 10th edition, Pearson
Education
6 Compensation Management, Er Soni Shyam Singh, Excel Books.
7. Richard Thrope& Gill Homen : Strategic Reward Systems – Prentice-Hall.
8. Thomas. P. Plannery, David. A. Hofrichter & Paul. E. Platten: People, Performance & Pay – Free Press.
9. Michael Armstrong & Helen Murlis: Hand Book of Reward Management – Crust Publishing House.
10. Joseph. J. Martocchio: Strategic Compensation – A Human Resource Management Approach –
Prentice-Hall.
11. Edwarde. E. Lawler III: Rewarding Excellence (Pay Strategies for the New Economy) – Jossey -Bass.

M.K 6.5 BRAND MANAGEMENT
OBJECTIVE
The objective is to enable the students to acquire skills in Product & Brand Management
Unit 1: PRODUCT MANAGEMENT 05 Hrs
Meaning of Product – Product Personality, Types of Products – Product Line, Product Mix.
Unit 2: PRODUCT DEVELOPMENT 12 hrs
Factors influencing design of the product – Changes affecting Product Management – Developing Product
Strategy; Setting objectives & alternatives, Product strategy over the lifecycle. New product development –
Product Differentiation and Positioning strategies. Failure of New Product.
Unit 3: MARKET POTENTIAL & SALES FORECASTING 10 hrs
Forecasting target market potential and sales – Methods of estimating market and sales potential, Sales
forecasting, planning for involvement in international market.
Unit 4: BRAND MANAGEMENT 12 hrs
Meaning of Brand – Brand Development: Extension, Rejuvenation, Re launch- Product Vs Brands, Goods
and services, Retailer and distributors, People and organization, Brand challenges and opportunities, The
brand equity concept, Identity and image.
Unit 5: BRAND LEVERAGING AND BRAND PERFORMANCE 12 hrs
Establishing a brand equity management system, measuring sources of brand equity and consumer mindset,
Co-branding, celebrity endorsement. Brand Positioning & Brand Building – Brand knowledge, Brand
portfolios and market segmentation – Steps of brand building, Identifying and establishing brand
positioning, Defining and establishing brand values.
Unit 6: DESIGNING & SUSTAINING BRANDING STRATEGIES 05 hrs
Brand hierarchy, Branding strategy, Brand extension and brand transfer – Managing brand over time.
SKILL DEVELOPMENT :
 List out a few celebrity brand endorsements and the appropriateness of using them.
 Draw a chart showing the brand environment
 List out a few recent news and trends about brands
 List out some of the methods of brand valuation
 List out a few brands and the adjectives attached to their ads.
BOOKS FOR REFERENCE
1. Gupta SL: Brand Management, HPH.
2. Branding Concepts- Pati, Debashish, Macmillan India
3. Brand Building : M.Bhattacharjee, HPH.
4. Harsh V. Verma; Brand Management, Excel Books.
68
5. Subrato Sengupta, Brand Positioning Strategies for Competitive Advantage, McGraw Hill.
6. The New Strategic Brand Management- Kapfere, Jean-Noel, Kogan page 5th edition
7. Das & Naveen, Brand Management Perspectives and Practices, ICFAI University Press.
8. Chaturvedi, B.M, Total Brand Management: An Introduction-, ICFAI University Press.
9. Ray, Brand Management Financial Perspectives, ICFAI University Press.
69
M.K 6.6 RETAIL MANAGEMENT
OBJECTIVE
The objective is to enable students to acquire skills in Retail Management.
Unit 1: INTRODUCTION TO RETAILING 10 Hrs.
Definition – functions of retailing – types of retailing – forms of retailing based on ownership. Retail
theories – Wheel of Retailing – Retail life cycle. Retailing in India – Influencing factors – present Indian
retail scenario. Retailing from the International perspective
Unit 2: RETAIL CONSUMER BEHAVIOUR 12 Hrs.
Buying decision process and its implication to retailing – influence of group and individual factors.
Customer shopping behaviour – Customer Service satisfaction. Retail planning process – Factors to
consider – Preparing a complete business plan – implementation – risk analysis.
Unit 3: RETAIL OPERATIONS 12 Hrs.
Choice of Store location – Influencing Factors, Market area analysis – Trade area analysis – Rating Plan
method – Site evaluation. Retail Operations: Store Layout and visual merchandising – Store designing –
Space planning, Retail Operations – Inventory management – Merchandise Management – Category
Management.
Unit 4: RETAIL MARKETING MIX 12 Hrs.
Retail marketing mix –Introduction. Product – Decisions related to selection of goods (Merchandise
Management revisited) –Decisions related to delivery of service. Pricing – Influencing factors –
approaches to pricing – price sensitivity – Value pricing – Markdown pricing. Place – Supply channel –
SCM principles – Retail logistics – computerized replenishment system – corporate replenishment policies.
Promotion – Setting objectives – communication effects – promotional mix. Human Resource
Management in Retailing – Manpower planning – recruitment and training – compensation – performance
appraisal.
Unit 5: IMPACT OF IT IN RETAILING 10 Hrs.
Non store retailing (E tailing) The impact of Information Technology in retailing – Integrated systems and
networking – EDI – Bar coding – Electronic article surveillance – Electronic shelf labels – customer
database management system. Legal aspects in retailing. Social issues in retailing. Ethical issues in
retailing.
SKILL DEVELOPMENT:
 Draw a retail life cycle chart and list the stages
 Draw a chart showing a store operations
 List out the major functions of a store manager diagrammatically
 List out the current trends in e-retailing
70
BOOKS FOR REFERENCE
1. Barry Bermans and Joel Evans, “Retail Management – A Strategic Approach”, 8th edition, PHI Private
Limited, New Delhi, 2002.
2. Suja Nair: Retail Management, HPH.
3. A.J. Lamba, “The Art of Retailing”, 1st edition, Tata Mc GrawHill, New Delhi, 2003.
4. SwapnaPradhan, Retailing Management, 2/e, 2007 & 2008, TMH
5. K. Venkatramana, Retail Management, SHBP.
6. A. Siva Kumar; Retail Marketing, Excel Books.
7. James R. Ogden & Denise T. Ogden, Integrated Retail Management 2007, Biztantra Cengage
Learning
8. R.S. Tiwari : Retail Management , HPH
9. Araif Sakh: Retail Management, HPH.
10. Levy &Weitz, Retail Management,, TMH 5th Edition 2002
11. Rosemary Varley, Mohammed Rafiq, Retail Management, Palgrave Macmillan
12. Chetan Bajaj, Retail Management, Oxford Publication.
13. Uniyal & Sinha, Retail Management,, Oxford Publications.

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6.1 INCOME TAX - II 

OBJECTIVE:  

To make students understand the computation of Taxable Income and Tax Liability of individuals. 

UNIT 1: PROFITS AND GAINS FROM BUSINESS AND PROFESSION 16 Hrs. Meaning and Definition of Business, Profession – Vocation - Expenses Expressly Allowed – Allowable  Losses – Expenses Expressly Disallowed – Expenses Allowed on Payment Basis - Problems on Business  relating to Sole Trader and Problems on Profession relating to Chartered Accountant, Advocate and Medical  Practitioner. 

UNIT 2: CAPITAL GAINS 15 Hrs. Basis of Charge – Capital Assets – Transfer of Capital Assets – Computation of Capital Gains – Exemptions  U/S 54, 54B, 54D, 54EC, 54F– Problems on Capital Gains. 

UNIT 3: INCOME FROM OTHER SOURCES 08 Hrs. Incomes – Taxable under the head Other Sources – Securities – Kinds of Securities – Rules for Grossing  Up – Ex-Interest Securities – Cum-Interest Securities – Bond Washing Transactions – Problems on Income  from Other Sources. 

UNIT 4: DEDUCTIONS FROM GROSS TOTAL INCOME 06 Hrs. Deductions u/s: 80 C, 80 CCC, 80 CCD, 80 D, 80 DD, 80 E, 80 G, 80 GG, 80 GGA, 80 QQB, 80 U. (Theory  Only) 

UNIT 5: SET-OFF & CARRY FORWARD OF LOSSES AND ASSESSMENT OF INDIVIDUALS  10 Hrs. 

Meaning –Provision for Set-off & Carry forward of losses (Theory only) 

Computation of Total Income and Tax Liability of an Individual Assessee (Problems – in case of Income  from Salary & House Property - Computed Income may be given).  

SKILL DEVELOPMENT: 

Table of rates of Tax deducted at source. 

Filing of IT returns of individuals. 

List of Enclosures for IT returns. 

BOOKS FOR REFERENCE 

  1. Dr. Vinod K. Singhania: Direct Taxes – Law and Practice, Taxmann publication. 2. B.B. Lal: Direct Taxes, Konark Publisher (P) ltd. 
  2. Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and Practice, Sahitya Bhavan Publication. 4. Dinakar Pagare: Law and Practice of Income Tax, Sultan Chand and sons. 
  3. Gaur & Narang: Income Tax. 
  4. 7 Lecturers – Income Tax – I, VBH 
  5. Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam Publications. 8. Dr. B Mariyappa, Income Tax II – HPH.

6.2 STRATEGIC MANAGEMENT 

OBJECTIVE: 

To enable the students to understand the various strategic issues such as Strategic Planning,  Implementation and Evaluation. 

UNIT 1: INTRODUCTION TO STRATEGIC MANAGEMENT 10 Hrs. Introduction - Meaning and Definition – Need – Process of Strategic Management – Strategic Decision Making – Business Ethics – Strategic Management. 

UNIT 2: ENVIRONMENTAL APPRAISAL 12 Hrs. The concept of Environment – The Company and its Environment – Scanning the Environment, Technological, Social, Cultural, Demographic, Political, Legal and Other Environments Forces. SWOT Analysis – Competitive Advantage – Value Chain Analysis. 

UNIT 3: STRATEGIC PLANNING 12 Hrs. Strategic Planning Process – Strategic Plans during recession, recovery, boom and depression – Stability Strategy – Expansion Strategy – Merger Strategy – Retrenchment Strategy – Restructure Strategy – Levels of Strategy – Corporate Level Strategy – Business Level Strategy and Functional Level Strategy – Competitive Analysis – Porter’s Five Forces Model. 

UNIT 4: IMPLEMENTATION OF STRATEGY 14 Hrs. Aspects of Strategy Implementation – Project Manipulation – Procedural Implementation – Structural Implementation – Structural Considerations –Organizational Design and Change – Organizational Systems. Behavioral Implementation – Leadership Implementation – Corporate Culture – Corporate Policies and Use of Power. Functional and Operational Implementation – Functional Strategies – Functional Plans and Policies. Financial – Marketing – OPERATIONAL and Personnel dimensions of Functional Plan and Policies – Integration of Functional Plans and Policies. 

UNIT 5: STRATEGY EVALUATION 07 Hrs. Strategy Evaluation and Control - Operational Control - Overview of Management Control – Focus on Key Result Areas. 

SKILL DEVELOPMENT: 

Present a chart showing Strategic Management Process. 

Select any organization and undertake SWOT analysis. 

Analyse the corporate, business and functional level strategies of any one Indian Company.. Select any sector and make competitive analysis using Porter’s five forces model. List social responsibility actions initiated by any one company in India. 

Select any organization and identify the Key Result Areas

BOOKS FOR REFERENCE 

  1. Dr. Aswathappa, Business Environment for Strategic Management, Tata McGraw Hill. 2. Subbarao: Business Policy and Strategic Management, HPH. 
  2. Charles W.L Hill and Gareth R. Jones, Strategic Management an Integrated Approach, Cengage 4. Learning 
  3. Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill 6. AppaRao; Strategic Management and Business Policy, Excel Books. 
  4. Ghosh P.K., Business Policy and Strategic Planning and Management, Tata McGraw Hill. 8. Pillai, Strategic Management, 
  5. Lawerence, Business Policy and Strategic Management, Tata McGraw Hill. 
  6. Sathyashekar : Business Policy and Strategic Management, I.K International Publishing House  Pvt.Ltd

6.3 INTERNATIONAL BUSINESS 

OBJECTIVE:  

To facilitate the students in understanding Globalization and International Business Management 

UNIT 1: INTRODUCTION TO INTERNATIONAL BUSINESS 14 Hrs. Meaning and Definition of International Business – need & importance of International Business, stages of  internationalization, Theories of International Trade – Mercantilism, Absolute Cost Advantage,  Comparative Cost Theory, Huckster – Ohlin Theorem, EPRG Framework, Tariff and non-tariff and barriers  of International Business. 

UNIT 2: MODES OF ENTERING INTERNATIONAL BUSINESS 08 Hrs. Mode of Entry – Exporting (direct and indirect) – Licensing – Franchising – Contract Manufacturing – Turn Key Projects – Foreign Direct Investment – Mergers, Acquisitions and Joint Ventures – Comparison  of different modes of Entry. Entry Strategies for BRICS Economies 

UNIT 3: GLOBALIZATION 15 Hrs. Meaning - Features – Stages, Advantages and Disadvantages – Methods and Essential Conditions for  Globalization. Merits and Demerits of globalization in India. Introduction to Political, Economic, Social Cultural & technological environment of international business. GATT and WTO. OECD Guidelines for  Multinational Enterprises 

UNIT 4: INTERNATIONAL MARKETING INTELLIGENCE 08 Hrs. Information required Sources of information-ITPO, CII Chambers of commerce, state trading corporations  and Export promotion councils, International Trade Centre, International marketing information System,  International Marketing Research. 

UNIT 5: INTERNATIONAL FINANCE AND DOCUMENTATION 10 Hrs. Export credits, Method and sources of credit, Methods of payments in International Business, Financing  techniques. ECGC, DGFT, IIFT, RBI, EXIM Bank, ECGC & EPCs and their role. Forex market, IMF  Disequilibrium of the balance of payments and rectification (Concept only). Export Trade, Procedure, Steps  & Documentation 

SKILL DEVELOPMENT 

Tabulate the foreign exchange rate of rupee for dollar and euro currencies for 1 month List any two Indian MNC’s along with their products or services offered. 

Prepare a chart showing currencies of different countries 

Collect and Paste any two documents used in Import and Export trade. 

BOOKS FOR REFERENCE 

  1. Rakesh Mohan Joshi. (2011). International Business, Oxford University Press, New Delhi. 2. Francis Cherunilam; International Business, Prentice Hall of India 
  2. P. SubbaRao – International Business – HPH 
  3. Sumati Varma. (2013). International Business (1st edi), Pearson. 
  4. Charles Hill. (2011). International Business: Text & Cases, Tata McGraw Hill, New Delhi. 6. International Business by Daniel and Radebaugh –Pearson Education- 10th Edition

6.4 INFORMATION TECHNOLOGY FOR BUSINESS – II 

OBJECTIVES:  

To familiarize with the aspect of Internet, Email, Search Engine 

To provide an analytical and technical framework to understand the emerging world of E commerce. 

To develop skills in E marketing Techniques. 

To familiarize with the aspect of Online Social Networks. 

UNIT 1: INTERNET AS A NETWORK INFRASTRUCTURE 12 Hrs.  Internet-Technology Background, The Internet Today, The Future Infrastructure, The Intranet-Definition,  Application of Intranet, Industry Specific Solutions, The Extranet - Definition, Application of Intranet,  Industry Specific Solutions, Introduction to Email, Common Email Features, Google and its  features(Google Drive, Google Docs, Google Forms, Google Sheets, Google Hangouts) 

UNIT 2: INTRODUCTION TO ECOMMERCE 12 Hrs. Introduction to E Commerce Framework for E Commerce, Difference Between E Commerce and M  Commerce, Features of E Commerce, Types of E Commerce, Types of B2C Business Models, B2B  Business Models, E Business Revenue Models. 

UNIT 3: ELECTRONIC PAYMENT SYSTEMS 12 Hrs. Introduction to Electronic Payment Systems, Process & Phases of Electronic payment systems, Benefits of  Electronic Payment Systems, Risk Involved in Electronic Payment Systems, Types of B2C Electronic  Payment Systems- Credit Card, Debit Card, E Cash, E Wallet, Smart Card, E Banking, E Check. 

UNIT 4: E MARKETING AND ADVERTISING 10 Hrs. Advertising and Marketing on the Internet, B2C and B2B Marketing Strategies, Permission marketing,  Affiliate marketing, Viral Marketing, Blog marketing, Email Marketing, Social Media Marketing, Search  Engine marketing. Customer Relationship Management system, Customer Retention: Strengthening the  Customer Relationship, Personalization and One-to-One Marketing, Customization and Customer Co Production, Transactive Content, Customer Service. 

UNIT 5: SOCIAL NETWORKS AND ONLINE COMMUNITIES 10 Hrs. What Is an Online Social Network? The Difference Between Social Networks and Portals, The Growth of  Social Networks and Online Communities, Turning Social Networks into Businesses, Types of Social  Networks and Their Business Models, Social Network Features and Technologies, The Future of Social  Networks. 

SKILL DEVELOPMENT: 

Creating Email Account and Sending Email with file Attachment 

Create Google Forms 

Create Google Sheets 

Create Google Docs 

Different types of E marketing techniques

BOOKS FOR REFERENCE: 

  1. Dr. B Mariyappa – E- Business and Accounting – HPH. 
  2. R. G. Saha, E-Business, HPH  
  3. Kalakota Ravi and A. B. Whinston : “Frontiers of Electronic Commerce”, Addison  4. Watson R T :“Electronic Commerce – the strategic perspective.” The Dryden press  5. Agarwala K.N and Deeksha Ararwala: “Business on the Net – Whats and Hows of E-Commerce”  6. Murthy CSV: “E. Commerce” Himalaya Publishing House Pvt.Ltd.  
  4. P. Diwan, S. Sharma; “E-Commerce”, Excel Books.  
  5. JanalD.S :“Online Marketing Hand book.” Van Nostrand Reinhold Network  9. Kosiur David, “Understanding Electronic Commerce Microsoft”, press Washing-ton.  10. Minoli and Minol, “Web Commerce Technology Handbook”, TMH New Delhi.  11. Schneider Gary P, “Electronic Commerce- course Technology, Delhi.  
  6. Young Margaret Levine: “The complete reference to Internet”, TMH. 
  7. C.S.Rayudu: “Ecommerce and E Business”, HPH.  
  8. Kalakota Ravi: “E-business 2: Road map for success.” Pearson Education Ltd.  15. Mariammal & Soundra Rajan, E-business, SHB. 

References:  

o Google Apps Express: The Fast Way to Start Working in the Cloud by James Beswick  o Google In Your Classroom: A Guide to Google Apps and Chromebook for Teachers by Scott La  Counte  

o Google Apps Made Easy: Learn to work in the cloud (Computers Made Easy) by James Bernstein 

FN 6.5 RISK MANAGEMENT AND DERIVATIVES 

OBJECTIVES: 

To make the students to understand the various risks associated with business. To provide knowledge on risk measurement and evaluation in making capital budgeting decisions. To provide knowledge on risks associated with investments outside the business and strategies for  hedging the same with derivatives. 

UNIT 1: RISK – MEANING, TYPES. RISK ANALYSIS IN CAPITAL BUDGETING 14 Hrs. Meaning of Risk. Types of Risks of a Business Enterprise. Risk Analysis in Capital Budgeting – Measuring  and Managing Capital Budgeting Risks – Sensitivity Analysis, Scenario Analysis, Simulation, Standard  Deviation and Co-efficient of Variation, Risk-Adjusted Discount Rate Method, Certainty Equivalent Co efficient Method, Decision Tree Analysis and Probability Distribution Method. 

UNIT 2: INVESTMENT RISKS AND DERIVATIVES 08 Hrs. Meaning of Derivatives. Types of Derivatives. – Forward Agreements, Future Contracts – Terms associated  with Futures – Stock Futures and Index Futures, Differences between Forwards and Futures, Margin and  Settlement Mechanism of Futures. 

UNIT 3: FUTURE CONTRACTS – HEDGING AND TRADING 10 Hrs. Hedging with Futures – Stock Hedging: When there is a future contract available on the stock and when  there is no future contract available on the stock. Portfolio Hedging: Adjusting Portfolio Risk. Pricing of  Futures. 

UNIT 4: OPTIONS – BASICS AND STRATEGIES 12 Hrs. Option Contracts – Meaning, Types – Call, Put, American, European. Pay-off and Pay-off Diagrams.  Hedging Strategies – Protective Put Strategy and Covered Call Strategy. Trading Strategies with Options – Straddle, Strip, Strap, Strangle, Spreads. 

UNIT 5: OPTION PRICING 12 Hrs. Put-Call Parity Theory, Portfolio Replication Method, Risk Neutralization Method, Binomial Method and  Black-Scholes Method. Option Greeks. 

SKILL DEVELOPMENT: 

Perform a simulation analysis on Excel for an imaginary data of Cash Outflows and Cash Inflows. Demonstrate Stock Hedging with Futures with the data elicited from National Stock Exchange. Demonstrate the effect of Straddle and Strangle for an underlying of your choice. List out three months future prices of 10 stocks/commodities 

BOOKS FOR REFERENCE: 

  1. V. Rajesh Kumar, “Strategic Financial Management”, Mc Graw Hill Publishers. 2. Damodaran, Aswath, “Corporate Finance”, John Wiley & Sons Inc. 
  2. Damodaran Aswath, “Appliced Corporate Finance”, John Wiley & Sons Inc. 4. Chandra, Prasanna, “Financial Management – Theory and Practice”, Tata McGraw-Hill Publishing  Company Limited. 
  3. Pandey, I M, “Financial Management”, Vikas Publications. 
  4. Khan, M.Y., and Jain, P.K., “Financial Management – Text, Problems and Cases”, Tata McGraw Hill Publishing Company Limited. 
  5. Chance/Brooks, An Introduction to Derivatives & Risk Management, Thomson. 8. Hull J, Options, Futures and Other Derivatives, 6 ed., Prentice Hall.  
  6. Dubosky and Miller, “Derivatives – Valuation and Risk Management”, Oxford University Press. 10. Kumar, SSS, “Financial Derivatives”, Prentice Hall of India. 
  7. Parasuraman, N.R; “Fundamentals of Financial Derivatives”, Wiley India. 
  8. Vohra, and Bagri, “Futures and Options”, Tata Mc Graw Hill.

FN 6.6 INTERNATIONAL FINANCE 

OBJECTIVES: 

To orient the students on global business environment and international markets. To make students understand the various risks an enterprise is exposed to on account of  international transactions. 

To provide knowledge and skills for hedging foreign currency risks. 

UNIT 1: GLOBAL FINANCIAL ENVIRONMENT 06 Hrs. Evolution of International Monetary System, Bimetallism, Classical Gold Standard, Interwar Period,  Bretton Woods System, Flexible Exchange Rate Regime, the current Exchange Rate Agreements, European  Monetary System, Fixed vs. Flexible Exchange Rate Regime. 

UNIT 2: INTERNATIONAL FINANCIAL DECISIONS 14 Hrs. International Capital Budgeting – Influence of Inflation on Capital Budgeting Decisions; Evaluation of  Foreign Projects: Home Currency Approach and Foreign Currency Approach, International Financing  Decisions – Source of Finance – ADRs, GDRS, ECBs, FCCBs, Masala Bonds; International Working  Capital Management – Netting, Leads and Lags. 

UNIT 3: EXCHANGE RATE DETERMINATION 06 Hrs. Purchasing Power Parity Theory, Interest Rate Parity Theory, International Fischer’s Effect and Pure Expectations Theory. 

UNIT 5: FOREIGN EXCHANGE RISK AND RISK HEDGING STRATEGIES 18 Hrs. Transaction Risk, Translation Risk, Economic Risk. Risk Hedging Strategies: Internal – Netting, Leads and  Lags. External – Forwards, Futures, Options, Money-market Hedging, Currency Swaps. 

UNIT 6: INTEREST RATE RISK AND RISK HEDGING STRATEGIES 12 Hrs. Interest Rate Swaps, Forward Rate Agreements, Interest Rate Futures, Interest Rate Options, Caps, Floors  and Collars, Swaption. 

SKILL DEVELOPMENT: 

List the currencies of different countries and their conversion value into INR. List the Indian companies which have issued ADRs, GDRs and International Bonds. Demonstrate hedging foreign currency risk with data taken from Stock or Commodity Exchanges. Demonstrate Interest rate swapping of two companies with transaction risk.  

BOOK FOR REFERENCE: 

  1. V. Rajesh Kumar, “Strategic Financial Management”, Mc Graw Hill Publishers. 2. Madura, Jeff, “International Corporate Finance”, Thomson South-Western. 
  2. Sharan, Vyuptakesh, “International Financial Management”, Prentice Hall of India. 4. Jain, Peyrard, and Yadav’ “International Financial Management”, MacMillan 5. J. Fred Weston, Bart: Guide to International Financial Management. 
  3. Robery O. Edmister: Financial Institutions - markets and Management. 
  4. A.V. Rajwade: Foreign Exchange International Finance and Risk Management, Prentice Hall.

MK 6.5 DIGITAL MARKETING 

OBJECTIVE

To facilitate the ability to identify the importance of digital marketing for marketing success and  to manage customer relationships across all digital channels and to create a digital marketing  plan. 

UNIT 1: INTRODUCTION TO DIGITAL MARKETING 08 Hrs. Meaning of Digital Marketing-its importance. Digital Marketing platforms, Changing trends in Digital  Marketing era. 

UNIT 2: SEARCH ENGINE OPTIMIZATION (SEO) 12 Hrs. Meaning of SEO. Trends in SEO Different kinds of traffic on and off Page Optimization (OPO)-Linking  Strategies, Competitor Analysis. 

UNIT 3: SEARCH ENGINE MARKETING (SEM) 10 Hrs. Introduction to SEMSEM platforms – paid platforms, Introduction to Google Ad-Words Campaign  creation process, Demographic Targeting.  

UNIT 4: CONVERSIONS 08 Hrs. Types of Conversions, Conversion Tracking, Optimizing Conversions, Track Offline Conversions,  Analyzing Conversion data. 

UNIT 5: SOCIAL MEDIA MARKETING & DIGITAL COMMUNITIES 18 Hrs. Meaning, importance creation, streaming and measuring of Mobile Ads, YouTube Advertising, BING  AdCenter, Facebook Marketing, LinkedIn Marketing, Content Marketing, Email Marketing, Social  Media Marketing, Facebook Marketing 

Digital Communities - Evolution of online communities, How ideas travel, Viralness Social Media Measurement -The ROI in Social Media Marketing, Tools and Dashboards, Reputation  and crisis management. 

SKILL DEVELOPMENT: 

List out 10 companies who optimized their sales through SEO 

Simulate a product and apply social media marketing strategies to increase the sales Do a real time comparative study (collect primary data using questionnaire) on Digital marketing  with traditional marketing. 

List out recent trends in digital marketing by virtually interviewing a Digital marketing expert  

BOOKS FOR REFERENCE: 

  1. Ryan Deiss and Russ Hennesberry, 2017,digital Marketing for Dummies
  2. Jan Zimmerman and Deborah: Social Media Marketing
  3. Understanding Digital Marketing Marketing Strategies For Engaging The Digital Generation 4th Edition by Damian Ryan, Kogan Page Ltd
  4. David Meerman Scott’The New Rules of Marketing and PR – David Meerman Scott

MK 6.6 SUPPLY CHAIN AND LOGISTICS MANAGEMENT 

OBJECTIVE:  

To introduce the students to the Fundamentals of Logistics and Supply Chain Management  Strategies and the Market Environment for Logistics and Supply Chain Management 

UNIT: 1 INTRODUCTION TO SUPPLY CHAIN MANAGEMENT: 14 Hrs. Concept of Supply Chain Management, Importance and Scope of Supply Chain Management, Decision  Phases in Supply Chain, Process view of Supply Chain, A Model of Supply Chain; Function of SCM,  Integrated Supply Chain/Value chain, Supply Chain Management as a Management Philosophy, Focus  areas of SCM, Enablers in Supply Chain, Supply Chain trends and challenges in India, Autonomous Supply  Chain. 

UNIT: 2 INTRODUCTION TO LOGISTICS: 10 Hrs. Meaning of Logistics and Logistics Management, Logistics Management to Supply Chain Management,  Decision areas in Logistics; Key Players in Logistics; Role of Logistics in (a) Supply Chain, (b) the  Economy, (c) the Organization; Role of Government in Logistics; Classification of Logistics Applications. 

UNIT: 3 CUSTOMER FOCUS IN SUPPLY CHAIN MANAGEMENT: 10 Hrs. Customer service dimensions from a supply chain perspective (Order delivery lead time, Responsiveness,  Delivery Reliability and Product Variety), Buyers Perspective, Suppliers Perspective, Stages of  Development in Supplier Relations 

UNIT: 4 SUPPLY CHAIN STRATEGIES: 10 Hrs. (i) Cycle View (ii) Push & Pull View of the Supply Chain, Supply Chain Responsiveness. Strategic Fit  between Business Strategy and Supply Chain Strategy, Achievement of Strategic Fit through different steps,  Obstacles to achieving Strategic Fit.  

UNIT: 5 DEMAND MANAGEMENT IN SUPPLY CHAIN: 12 Hrs. Types of Demand, Role of Demand Forecasting in Supply Chain, Factors of Demand Forecast, Forecasting  Methods, Basic approach to Demand Forecasting, Collaborative Planning, Forecasting and Replenishment  (CPFR), Role of Aggregate Planning in a Supply Chain, CODP (Customer order decoupling point) and  Marketing Environment for SCM. 

SKILL DEVELOPMENT: 

Draw a diagram showing the process view of Supply Chain 

Show the inbound and outbound supply chain players in a chart form 

Write any one model of Supply Chain Management 

Identify the industry verticals following supply chain practices 

Study the “Toyota Production System” and draw a chart showing the flow of supplier improvement  in production process

BOOKS FOR REFERENCE: 

  1. Sunil Chopra & Peter Meindl, Supply Chain Management- Strategy, Planning and Operation, PHI  2. Dr. R.P. Mohanty&Dr. S.G. Deshmukh, Essentials of Supply Chain Management, Jaico Publishing  House  
  2. David Simchi-Levi, Philip Kamiusky, Edith Simchi-Levi, Designing & Managing the Supply  Chain, McGraw Hill  
  3. Janat Shah, Supply Chain Management Text and Cases, Pearson Education 
  4. Rahul V Altekar, Supply Chain Management – Concepts and Cases, PHI 
  5. Martin Christopher, Logistics and Supply Chain Management, Pitman Publishing, 2nd Edition

HR 6.5 INTERNATIONAL HUMAN RESOURCES MANAGEMENT 

OBJECTIVE: 

To familiarize the students with various concepts and issues relating to International Human  Resources Management  

UNIT 1: INTRODUCTION TO IHRM 8 Hrs. Defining IHRM, Difference between Domestic and IHRM; Functional positioning of IHRM;  Organizational context of IHRM; Enduring context of IHRM 

UNIT 2: MULTICULTURALISM 10 Hrs. Nature of culture; Multiculturalism; Cultural Predispositions; Cultural Dimensions; Managing Across  Cultures; Strategies for dealing with Cultural Differences; Hofstede’s Model of four Cultural Dimensions 

UNIT 3: INTERNATIONAL HUMAN RESOURCE PLANNING, SELECTION & TRAINING &  DEVELOPMENT 12 Hrs.  Global HR Planning; Recruitment and Selection - Issues in Staff Selection, Approaches to Staffing, Role  of - Expatriate, Non Expatriate and Corporate HR Functions, Recent trends in International Staffing;  Training Strategies, Expatriate Training – Role of Expatriate Training, Components of Effective Pre 

departure Training Programs, Effectiveness of Pre-departure Training  

UNIT 4: PERFORMANCE MANAGEMENT AND COMPENSATION 12 Hrs. Organizational Strategy and Performance Management, Identifying Variables affecting Performance,  Appraising the Performance, Providing Feedback, Issues in Managing Performance in the Global Context,  Assessing of Subsidiary Performances 

Compensation – Objectives, Key Components, Theories, Compensation Strategy, Compensation  Administration, Issues in International Compensation 

UNIT 5: REPATRIATION, INDUSTRIAL RELATIONS AND OTHER GLOBAL HR ISSUES  14 Hrs. 

Understanding Repatriation, Benefits from Repatriation, Repatriation Process, Managing Repatriation, Tips  for Successful Repatriation 

Industrial Relations – Nature, Key Issues in International IR, Key Players in International IR, Trade Unions  and International IR, Strategic Issues before MNCs/Employers and Employees, Issues of Social Dumping Global HR Issues – Standardization and Adaptation of Work Practices, Retaining, Developing and  Retrenching Staff. Emerging Trends in IHRM 

SKILL DEVELOPMENT: 

Analyse a Case Study relating to Multiculturalism and record the same. 

Design a Compensation Structure of an MNC Employee with imaginary figures Provide a list of top 10 best International Companies to work and substantiate with reasons. Discuss the various dimensions of International Adjustment 

BOOKS FOR REFERENCE 

  1. Dr.K.Ashwathappa and Sadhna Dash, International Human Resource Management, Tata McGraw Hill 
  2. Peter. J. Dowling and Denice. E.Welch, International Human Resource Management, Thomson  Learning 
  3. P.Subba Rao, International Human Resource Management, HPH 
  4. N. Senguptha and Mousumi S Bhattacharya, International Human Resource Management, Excel  Books 
  5. Tony Edwards, Chris Rees, International Human Resource Management, Pearson

HR 6.6 ORGANISATIONAL DEVELOPMENT AND CHANGE MANAGEMENT 

OBJECTIVE:  

To enable the students to understand the need for Organizational Change and Development and the OD Interventions for creating Successful Organizations. 

UNIT 1: ORGANIZATIONAL DEVELOPMENT 12 Hrs. OD: Meaning and Nature of Organizational Development (OD), Competencies of an OD Practitioner, Ethical  Guidelines for OD Practitioners 

Process of Organizational Development: Overview of Entering and Contracting Diagnosing: Meaning of Diagnosing, Comprehensive Model for Diagnosing Organizational Systems  (Organizational Level, Group Level and Individual Level)  

Collecting and Analyzing Diagnostic Information: Methods of Collecting Diagnostic Data  (Questionnaire, Interviews, Observations, Unobtrusive measures) 

Feeding Back Diagnostic Information: Determining the Content of Feedback, Possible Effects of Feedback,  Characteristics of Feedback Process, Survey Feedback. 

UNIT 2: CHANGE MANAGEMENT 10Hrs.. Introduction to Change Management: OD and Change, Importance and Nature of Planned Change;  Theories of Planned Change - Action Research Model, Kurt Lewin’s Change Model Introducing Change Effectively: Basic steps, Factors Influencing Change - Resistance to Change,  Overcoming Resistance to Change; Empowering People to Manage Change, Activities Contributing to  Effective Change Management 

Strategies for Effecting Change: Empirical–Rational strategies, Normative - Re-Educative Strategies of  Changing, Power - Coercive Strategies (Meanings only). 

UNIT 3: OD INTERVENTIONS 14 Hrs. Designing Effective OD Interventions: How to Design Effective Interventions, Overview of OD  interventions - Human Process Interventions, Techno Structural Interventions, HRM Interventions and  Strategic Change Interventions, Conditions for optimal success of OD 

(a) Human Process Interventions 

T-Groups, Process Consultation, Third–party Intervention; Team building; Organization Confrontation  Meeting, Inter-group relation Intervention: Microcosm Group; Large Group Intervention: Open –Systems  Method, and Open-Space Method 

(b)Techno Structural Interventions 

Restructuring Organization: Structural Design: Functional structures, Divisional structure - Product  structure, Geographic and Market structure, Metrics structure, Network structure, Boundary less organization;  Downsizing: Meaning and Tactics - Workforce Reduction, Organizational Redesign, System Redesign;  Re-Engineering - Meaning and Application Stages; 

Employee Involvement - Parallel Structures, TQM and High Involvement Organizations; Work Design Approaches: Engineering Approach, Motivational Approach, Sociotechnical Systems  Approach. 

(c) Human Resource Management Interventions 

Overview of Performance Management Interventions: Performance Management Model, Goal Setting,  Performance Appraisal Process, Reward Systems. 

Developing and Assisting Members - Career Planning, Workforce Diversity Dimensions and  Interventions, Employee Stress and Wellness Interventions

UNIT 4: STRATEGIC CHANGE INTERVENTIONS, EVALUATION & INSTITUTIONALIZATION  12Hrs.  

Strategic Change Interventions: 

Transformational Change: Characteristics and Differentiation with Transactional Change, Culture Change. Continuous Change: Dynamic Strategy Making, Self- Designing Organizations, Learning Organizations,  Trans-Organizational Change, Mergers and Acquisitions, Strategic Alliance Interventions, Network  Interventions 

Evaluating and Institutionalizing Organization Development  

Behavioral Outcomes for Measuring OD interventions, Institutionalization framework (Organization  Characteristics, Intervention Characteristics, Institutionalization process, indicators of Institutionalization.) 

UNIT 5: OD IN GLOBAL SETTINGS 08 Hrs. Dimension/Value, Definition and Customs for- Cultural Context, Power Distance, Uncertainty Avoidance,  Achievement Orientation, Individualism 

World-wide OD: Strategies and OD interventions (listing of OD); Global social Change. Future of OD: The changing environment, Implications for OD’s future, OD trends in the context of OD  (Economy, Workforce, Technology, Organization), Implications for OD’s future. 

SKILL DEVELOPMENT 

List out the recent OD interventions in Organizations. 

Discuss case studies on Impact of change on Organizational effectiveness. 

Discussion of case studies on any one OD intervention 

List out the employees responses to change using a real time change in any organization, preferable  educational institution. 

Develop an OD structure for a family business or a Business school 

BOOKS FOR REFERENCE 

  1. Cummings and Worley (2007), Organization Development and Change, Thomson- South western 2. Dunnette, M.D. (Ed.) (1976). Handbook of Industrial and Organizational Psychology. Chicago: Rand  McNully. 
  2. French, W.L.; & Bell, C.H. Jr. (1980). Organizational Development. London, Prentice Hall. 4. Herbert, T.T. (1981). Dimensions of Organizational Behavior. London: MacMillan. 5. Khandwalla, P.N. (1988). Organizational effectiveness. In J. Pandey (Ed.) Psychology in India: The  State-of-the Art (Vol.3, pp. 97-215). New Delhi: Sage. 
  3. Luthans, F. (1989). Organizational Behaviour. London: McGraw Hill. 
  4. Margulies, N.; & Raia, A.P. (1975). Organizational Development: Values, process and technology.  New Delhi: Tata McGraw Hill, 
  5. McGill, M.E. (1977). Organizational Development for Operating Managers. AMACO (a division of  American Management Association). 
  6. Pareek, U. &Rao, T.V. (1986). Designing and Managing Human Resources Systems. New Delhi:  Oxford. 
  7. Rudrabasavaraj, M.N. (1977). Executive Development in India. New Delhi: Himalaya Publishing House. 
  8. Sharma, R.A. (1982). Organizational Theory and Behaviours. New Delhi: Tata McGraw Hill.

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Syllabus

4.2 CORPORATE COMMUNICATION SKILLS - II 

OBJECTIVE:  

To help the students to gain comprehensive knowledge and skill about corporate communication.  

UNIT 1: CORPORATE COMMUNICATION 12 Hrs. Introduction – Meaning & Definition, Characteristics, Importance and Guidelines for effective Corporate  Communication; Segmenting Stakeholders in Corporate Communication – Meaning, Need & Importance  of Segmenting Stakeholders; Scope of Corporate Communication - Employee Communication, Public  Relations, Internet Marketing, Customer Communication, Investor Relations; 

Internal Communication – Memos – Meaning & Structure; Reports – Formal & Informal (Meaning &  Structure), External Communication – Circular Letters; Writing Press Releases; Newsletters – Staff &  Customers (Meaning and Contents to be discussed). 

UNIT 2: STRATEGIC COMMUNICATION 10 Hrs. Introduction – Meaning, Importance, Principles of Strategic Communication – Credible, Understanding,  Dialogue, Pervasive, Unity of Effort, Results Based, Responsive, Continuous Components of Strategic  Communication – Nomination, Restriction, Turn-Taking, Topic Control, Topic Shifting, Repair, Termination. 

Employee Communication relating to Productivity; Employee Recognition; HR Policies; Payroll; Investor  Communication relating to Company Profitability; Corporate Identity and Branding; Public Relations  Communication relating to Media Inquiries; Press Conference; Media Packets; News Release; News  Monitoring. 

UNIT 3: LEADERSHIP COMMUNICATION 12 Hrs. Meaning and Importance of Leadership Communication, Principles of Leadership Communication, Skills  required: 

  1. Listening – Meaning and Types of Listening Skills, Importance of Listening. b. Non-Verbal Communication (Body Language) – Meaning, Types of Non-Verbal Communication or  Body Language and Importance of Non-Verbal Communication. 
  2. Stress management – Meaning and Importance of stress management. 
  3. Emotional Intelligence – Meaning and Components of Emotional Intelligence, Importance of  Emotional Intelligence in Leadership Communication. 
  4. Straight Talking – Meaning and Essentials of Straight Talk, Importance of Straight Talk in Leadership  Communication. 

Meetings – Meaning and Types of Corporate Meetings, Notice of Meetings – Meaning, Contents & Format Agenda – Meaning and Format, Minutes of the Meeting – Meaning and Process of Recording the Minutes 

UNIT 4: MARKETING COMMUNICATION 11 Hrs.  Meaning and Elements of Marketing Communication Mix; Creativity – Meaning, Importance, Steps and  Types of Creativity; Forms of Marketing Communication: 

  1. Marketing Campaign – Meaning, Types of Marketing Campaign – Product Launch, Brand Launch,  Rebranding, Repositioning, Turnaround/Re launch, Seasonal Push, Brand Awareness & Revenue  Push (Only Meaning to be discussed). 
  2. Digital Marketing – Meaning, Channels of Digital Marketing – Websites (Content Marketing),  Email, Social Media, Organic Search (SEO), Paid Search (SEM), Display Ads (Concept,  Advantages & Disadvantages of each of the Channels).
  3. Product promotion – Meaning, Types of Promotion – (a) Advertising – Meaning, Features of  Advertising, Objectives of Advertising, Medium of Advertising, Merits & Demerits of Advertising  (b) Sales Promotion – Meaning, Objectives, Importance & Strategies of Sales Promotion. (c) Personal Selling – Meaning and Features. 

(d) Publicity – Meaning, Features, Objectives & Importance. 

  1. Printed Materials – Meaning, Types of Marketing Materials used in Business (Only Concepts to be  discussed). 

UNIT 5: CRISIS COMMUNICATION 10 Hrs.  Meaning; Need, Types of Crisis communication, Principles to be followed in Crisis Communication; Crisis  Communication Stages – Pre-Crisis, Crisis Response, Post-Crisis; Steps of Crisis Communication – Crisis  Anticipation, Choosing the Crisis Communication Team, Selection of the Spokesperson, Training the  Spokesperson; Monitoring of Notification System, Identifying the Target Audience, Preparing the Messages; Post Crisis Steps. 

SKILL DEVELOPMENT: 

Preparation of notice & agenda of a corporate meeting; 

Draft the minutes of any one student’s event meeting. 

Design an advertisement copy for the product of your choice. 

Draft a sample circular, memo & press release. 

Analyze a case study relating to communication in crisis management. 

BOOKS FOR REFERENCE: 

  1. Sharma R.C, Krishna Mohan, Business Communication and Report Writing, McGrawHill 2. Courtland .L. Bovee, John .V. Thill, Business Communication Today, Irwin 3. Raymond .v. Lesikar, John .D. Petit Jr., Business Communication : Theory & Applications, Tata  Mc GrawHill 
  2. Rodriques M.V, Effective Business Communication, Concept Publishing Company 5. Woolcott Law Unwin W.R, Mastering Business Communication, Palgrave publishers 6. Poe, Roy Wamp, Frunchling, Rosemary.T, Business Communication, AITBS 7. Sehgal.M.K, Vandana Khetarpal, Business communication, Excel Books 
  3. Raman, Meenakshi Singh, Prakash, Business Communication, Oxford University Press 9. Lowe, Susan, Pile, Louise, Presenting Delta Business Communication Skills, Viva Books 10. Krishnamacharyulu,C.S.G and Dr.Lalitha Ramakrishnan, Business Communication, HPH 11. Rayadu C.S, Media and Communication Management, HPH 
  4. Dalmar Riseher, Communication in Organization, Jaico Publishing House 
  5. Andress, Organizational Communication, AITBS Publishers 
  6. Lonis . A. Allen, Effective Communication on the Job, Taraporewala Publishers  15. Venkatramani, Corporate Communications : The Age of the Image, Sterling publishers

4.3 BUSINESS RESEARCH METHODS 

OBJECTIVE:  

To create an awareness of the Process of Research, the tools and techniques of research and  generation of reports. 

UNIT 1: INTRODUCTION TO BUSINESS RESEARCH 06 Hrs. Meaning, Characteristics and Significance of Business Research; Types of Research – Exploratory,  Descriptive and Causal Research; Steps in research process. 

UNIT 2: PROBLEM IDENTIFICATION AND RESEARCH DESIGN 08 Hrs. Literature Review – Process, Identification of Research Gap and Problem, Cited Reference Software-Zotero  and Mendeley. 

Research Design – Statement of the Problem, Objectives of the Study, Scope of the Study, Research  Methodology – Types of Data: Primary Data & Secondary Data, Sampling, Tools & Techniques of Data  Analysis and Report Presentation. 

UNIT 3: DATA COLLECTION 16 Hrs. Census Method - Advantages and Disadvantages 

Sampling - Sampling Process, Methods of Sampling - Probability and Non-probability Sampling,  Determination of Sample Size, Errors in Sampling 

Methods of Collecting Primary Data – Survey Method, Observation Method and Experimental Method Tools for Data Collection – Questionnaire (with brief discussion on Scales of Measurement – Nominal,  Ordinal, Interval and Ratio), Schedule and Check-list, Preparation of Questionnaire for Attitude and  Measurement using Likert Scale. 

Unit 4: DATA ANALYSIS & INTERPRETATION: 18 Hrs.  Tabulation and Diagrammatic Representation 

Format for Data Analysis (Introduction for each question, Data for each question, Format of Table for  presenting the Data, Analysis of the Data and Inference). 

Hypothesis – Meaning, Types of Hypothesis. Formulation of Hypothesis and Identifying the applicable  test; Types of Errors, Z test, t test, chi-square test, ANOVA and Drawing Inferences. 

UNIT 5: REPORT PREPARATION AND PRESENTATION 08 Hrs. Structure of Business Research Report – Introduction, Research Design, Profiles, Data Analysis, Findings  and Conclusions, Bibliography, Annexure. 

Ethics in Research – Plagiarism and Tools for Plagiarism check. 

SKILL DEVELOPMENT: 

Prepare a sample research proposal. 

Design a questionnaire using Google form for collection of primary data keeping in mind the topic  chosen for research. 

Use imaginary data and prepare diagrams using MS Excel. 

Select a research paper of your choice & execute a plagiarism check using Zotero and Mendeley

BOOKS FOR REFERENCE: 

  1. O.R.Krishnaswamy, Research methodology in Social Sciences, HPH 
  2. Cooper, Business Research Methods 6th edition, MC Graw Hill 
  3. C.R. Kothari, Research Methodology, Vikas Publications 
  4. Uma Sekaran and Roger Bougle, Research Methods for Business: A Skill Building Approach,  Wiley Publications 
  5. Tripathi P.C, A Textbook of Research Methodology, Sultan Chand & Sons 
  6. William G Zikmund, Business Research Methods, Dryden Press 
  7. R. Dvivedi, Research Methods in Behavior Science, Macmillan India Ltd. 
  8. J.K. Sachdeva, Business Research Methodology, HPH 
  9. S.N. Murthy, V. Bhojanna, Business Research Methods, Excel Books 
  10. Levin &Rubin, Statistics for Management, Prentice Hall of India 
  11. Usha Devi N, Santhosh Kumar, Business Research Methodology, VBH 
  12. Gupta S, Research Methodology and Statistical Techniques, Deep & Deep Publications 13. Thakur D, Research Methodology in Social Sciences, Deep & Deep Publications 

4.4 BANKING LAW AND OPERATIONS 

OBJECTIVE:  

To familiarize the students with the operations and innovations in Banking Sector 

UNIT 1: BANKER AND CUSTOMER 16 Hrs. A. Banker and customer relationship: 

Introduction – Meaning of Banker & Customer, General and Special relationships between Banker &  Customer, (Rights and Obligations of Banker & Customer). 

  1. Customers and account holders: 

Types of Customer and Account Holders – Procedure and Practice in Opening and Operating Accounts of  different Customers – Minor, Joint Account Holders, Partnership Firms, Joint Stock Companies, Clubs,  Non-Resident Account – NRI & NRE Accounts. 

Unit 2: COLLECTING BANKER 08 Hrs. Meaning – Duties and Responsibilities of Collecting Banker, Holder for Value, Holder in Due Course, Statutory Protection to Collecting Banker. 

Unit 3: PAYING BANKER 12 Hrs. Meaning, Precautions, Statutory Protection to the Paying Banker; Cheques, Crossing of Cheques – Types of Crossing; Endorsements - Meaning, Essentials and Kinds of Endorsement; Dishonor of Cheque - Grounds for Dishonor. 

Unit 4: LENDING OPERATIONS 12 Hrs. Principles of Bank Lending; Kinds of Lending - Loans, Cash Credit, Overdraft, Bills Discounting, Letters  of Credit; Types of Securities and Methods of Creation of Charge, Secured and Unsecured Advances;  Procedure--Housing, Education and Vehicle loans; Non-Performing Asset (NPA) - Meaning,  Circumstances & Impact; Government Regulations on Priority Lending for Commercial Banks. 

Unit 5: BANKING INNOVATIONS 08 Hrs. New Technology in Banking, Core Banking, Universal Banking and Offshore Banking; E-Services – Debit  and Credit Cards, Internet Banking, ATM, Electronic Fund Transfer (NEFT, RTGS, IMPS), DEMAT, E Wallet – Meaning, Types of E-Wallet’s & Procedure of making E-Payments: BHIM, PAYTM, GOOGLE  PAY (TEZ) and PHONE PE (Concepts only). 

SKILL DEVELOPMENT:  

Application for opening a Bank Account. 

Application for Bank Loan. 

Form of a Cheque and Types of Crossing of Cheque 

Debit and Credit Cards  

Form of RTGS 

Draw specimen of Traveler’s Cheques / Gift cheques 

BOOKS FOR REFERENCE:  

  1. Gordon & Natarajan, Banking Theory Law and Practice, HPH 
  2. Sheldon H.P, Practice and Law of Banking, MacDonald and Evans 
  3. S. P Srivastava, Banking Theory & Practice, Anmol Publications 
  4. Shekar. K.C, Banking Theory Law and Practice, Vikas Publication 
  5. Tannan M.L, Banking Law and Practice in India, Indian Law House 
  6. K. Venkataramana, Banking Operations, SHBP 
  7. Kothari N. M, Law and Practice of Banking, LexisNexis 
  8. Neelam C Gulati, Principles of Banking Management, Excel Books 
  9. Maheshwari. S.N, Banking Law and Practice, Vikas Publication 
  10. M. Prakash and Bhargavi R, Banking law & Operation, Vision Book House

4.5 ENTREPRENEURSHIP DEVELOPMENT 

OBJECTIVE:  

To enable students to understand the basic concepts of Entrepreneurship and prepare Business Plan  to start a Small Industry. 

UNIT 1: INTRODUCTION TO ENTREPRENEURSHIP 12 Hrs. Introduction – Meaning & Definition of Entrepreneurship, Entrepreneur & Enterprise ; Differences between  Entrepreneurship, Entrepreneur & Enterprise; Functions of Entrepreneur; Role of Entrepreneur for  Economic Development; Factors influencing Entrepreneurship; Pros and Cons of being an Entrepreneur;  Differences between Manager and Entrepreneur; Qualities of an Entrepreneur; Types of Entrepreneurs.  Entrepreneurship Development -- Need, Problems, National and State Level Institutions. 

UNIT 2: MICRO, SMALL, MEDIUM ENTREPRISES 10 Hrs. Micro Small and Medium types of Business units (MSMEs): Meaning, Definition, Characteristics,  Establishment procedures, Challenges faced by MSMEs, Comparison between Small and Large scale  business units. Industrial Estates: Meaning, Role and Types. 

UNIT 3: STARTING A NEW BUSINESS VENTURE 14 Hrs. Business opportunity: Meaning and Process of identifying Business opportunity; Scanning the  Environment, Evaluation and Selection of the best Alternative/Project. 

Steps involved in starting a Business Venture – Identification of Project/Service, Location, Project  Formulation – Feasibility studies and reasons to do feasibility studies (Product/Service, Financial,  Technical, Social and Market feasibility), Decision on form of Ownership, Completion of Legal  Formalities(Clearances and Permits required, Formalities, Licensing and Registration Procedures),  Arranging for Infrastructure, Preparation of Project Report, Applying and Obtaining Financial Assistance. 

UNIT 4: PREPARATION OF BUSINESS PLAN AND DEVELOPMENT OF BUSINESS MODEL 10 Hrs. Business Plan (BP): Meaning, Importance, Preparation and Component of Business Plan, Common pitfalls  to be avoided in preparation of a BP and the possible solutions to overcome them. Formulation of Business Model: Meaning of Business Model, Importance and Diversity of Business  Model and Components of Business Model. 

UNIT 5: INSTITUTIONAL ASSISTANCE FOR ENTREPRENUERSHIP 10 Hrs. Need and Importance, Financial Assistance and Concessions: SFC’s, SIDBI, Commercial Banks, KSIDC,  KSSIC, IFCI, Non-financial assistance: DIC, SISI, EDI, SIDO, AWAKE, TCO, TECKSOK, KVIC, Trade  related Entrepreneurship Development and Assistance (TREAD), Pradhan Manthri Kausal Vrudhhi Yojana  (PMKVY) and National Skill Development Mission(NSDM). 

SKILL DEVELOPMENT 

Preparation of a Project Report to start a SSI Unit 

Preparing a letter to the concerned authority-seeking license to the SSI Unit, you propose to start Format of a Business Plan 

Chart showing Financial Assistance available to SSI along with rates of interest Chart showing Tax Concessions to SSI both Direct and Indirect

BOOKS FOR REFERENCE 

  1. Udai Pareek and T.V. Rao, Developing Entrepreneurship, Learning Systems 2. Desai Vasant , Entrepreneurial Development, HPH 
  2. K. Venkataramana, Entrepreneurial Development, SHB Publications 
  3. Bruce R Barringer, R Duane Ireland, Entrepreneurship- Successfully Launching New Ventures,  Pearson 
  4. Donald F. Kuratko, Richard M Hodgetts, Entrepreneurship, Thomson South-Western 6. Mark. J. Dollinger, Entrepreneurship – Strategies and Resources, Pearson Edition 7. Satish Taneja: Entrepreneur Development, HPH 
  5. S.V.S. Sharma, Developing Entrepreneurship, Issues and Problems, SIET 
  6. Srivastava, A Practical Guide to Industrial Entrepreneurs, Sultan Chand 
  7. N.V.R. Naidu, Management and Entrepreneurship, I.K. International 
  8. Anil Kumar, Small Business and Entrepreneurship, I.K. International 
  9. Rekha & Vibha, Entrepreneurial Management, VBH 
  10. Vidya Hattangadi, Entrepreneurship, HPH

4.6 MANAGEMENT ACCOUNTING 

OBJECTIVE

To enable the students to understand the analysis and interpretation of Financial Statements with a  view to prepare Management Reports for Decision making 

UNIT 1: INTRODUCTION TO MANAGEMENT ACCOUNTING 8 Hrs. Meaning, Definition, Objectives, Nature and Scope, Role of Management Accountant, Relationship  between Financial Accounting and Management Accounting, Relationship between Cost Accounting and  Management Accounting, Advantages and Limitations of Management Accounting; Management  Reporting – Requisites of a Good Reporting System, Principles of Good Reporting System, Kinds of  Reports, Drafting of Reports under Different Situations. 

UNIT 2: RATIO ANALYSIS 16 Hrs. Ratio Analysis–Meaning and Definition of Ratio, Meaning of Accounting Ratio, Ratio Analysis Uses and  Limitations, Classification of Ratios– Liquidity Ratios, Profitability Ratios and Solvency Ratios Problems 

UNIT 3: CASH FLOW ANALYSIS 8 Hrs. Meaning and Definition of Cash Flow Statement, Concept of Cash and Cash Equivalents, Uses and  Limitations of Cash Flow Statement, Difference between Cash Flow Statement and Fund Flow Statement;  Provisions of Ind. AS-7; Procedure for Preparation of Cash Flow Statement – Cash Flow from Operating  Activities – Cash Flow from Investing Activities and Cash Flow from Financing Activities; Preparation of  Cash Flow Statement according to Ind. AS-7 

UNIT 4: MARGINAL COSTING 14 Hrs.  Meaning and Definition of Marginal Cost, Marginal Costing, Features of Marginal Costing, Terms used in  Marginal Costing – P/V Ratio, BEP, Margin of Safety, Angle of Incidence; Break Even Analysis – Assumptions and Uses - Problems. Break Even Chart Problems 

Decision Making under Marginal Costing – Make or Buy Decisions, Profitable Product Mix, Addition of a  New Product, Discontinuance of an Existing Product – Simple Problems 

UNIT 5: BUDGETARY CONTROL 10 Hrs. Introduction – Meaning & Definition of Budget and Budgetary Control, Objectives of Budgetary Control,  Essential Requirements of Budgetary Control, Advantages and Disadvantages of Budgetary Control, Types  of Budgets- Functional Budget, Cash Budget, Sales Budget, Purchase Budget and Production Budget; Fixed  and Flexible Budgets - Problems on Flexible budget and Cash budget only 

SKILL DEVELOPMENT: 

Collect financial statements of an Organization and Calculate Important Accounting Ratio’s Draft a report on any financial/operational crisis in an organization 

Prepare a Break-Even-Chart of a product-based organization using hypothetical data (Imaginary  figures) 

Prepare a Flexible budget/Cash budget based on hypothetical data (Imaginary figures)

BOOKS FOR REFERENCE  

  1. Dr. S.N. Maheswari , Management Accounting, Mahavir Publications 
  2. V.K.Saxena and C.D.Vashist, Advanced Cost and Management Accounting, Sultan Chand & Sons 3. Sudhindra Bhat, Management Accounting, Excel Books 
  3. Dr. S.N. Goyal and Manmohan, Management Accounting, S N Publication 
  4. B.S. Raman, Management Accounting, United Publishers 
  5. M.N.Arora, Management Accounting, HPH 
  6. Sharma and Gupta, Management Accounting, Kalyani Publishers 
  7. M Muniraju & K Ramachandra, Management Accounting, HPH 
  8. P N Reddy & Appanaiah, Essentials of Management Accounting, HPH

4.7 CUSTOMER RELATIONSHIP MANAGEMENT 

OBJECTIVES: 

To make the students understand the concepts, role, principles and changing face of CRM as an IT  enabled function. 

To make the students to learn the skills required for effective management of Customer  Relationship 

UNIT 1: CRM CONCEPTS 10 Hrs. Acquiring Customers, Customer Loyalty and Optimizing Customer Relationships; CRM Definition; Success Factors -- The three levels of Service/ Sales Profiling; Service Level Agreements (SLAs), Creating  and Managing effective SLAs.  

UNIT 2: CRM IN MARKETING 12 Hrs. One-to-one Relationship Marketing; Cross Selling & Up Selling; Customer Retention; Behavior Prediction  - Customer Profitability & Value Modeling; Channel Optimization; Event-based marketing; CRM and  Customer Service - The Call Centre, Call Scripting, Customer Satisfaction Measurement.  

UNIT 3: SALES FORCE AUTOMATION 12 Hrs. Sales Process, Activity; Contact- Lead and Knowledge Management; Field Force Automation; CRM links  in E-Business; E-Commerce and Customer Relationships on the Internet; Enterprise Resource Planning  (ERP); Supply Chain Management (SCM); Supplier Relationship Management (SRM); Partner  Relationship Management (PRM) 

UNIT 4: ANALYTICAL CRM 12 Hrs. Managing and Sharing Customer Data; Customer Information Databases - Ethics and Legalities of Data  use; Data Warehousing and Data Mining concepts; Data Analysis - Market Basket Analysis (MBA), Click  stream Analysis, Personalization and Collaborative Filtering 

UNIT 5: CRM IMPLEMENTATION 10 Hrs. Defining Success Factors; Preparing a Business Plan Requirements, Justification and Processes; Choosing  CRM Tools - Defining Functionalities - Homegrown versus Out-Sourced Approaches; Managing Customer  Relationships - Conflict, Complacency; Resetting the CRM Strategy; Selling CRM Internally; CRM  Development Team, Scoping and Prioritizing, Development and Delivery, Measurement 

SKILL DEVELOPMENT: 

Present any two CRM models in a Diagrammatic form. 

Present any case study of Effective Customer Relationship Management 

Present the flow-chart of CRM implementation. 

Develop an imaginary customer database for any product of student’s choice 

BOOKS FOR REFERENCE: 

  1. Alok Kumar Rai, Customer Relationship Management Concept & Cases, Prentice Hall of India  Private Limited 
  2. S. Shanmugasundaram, Customer Relationship Management, Prentice Hall of India Private  Limited 
  3. Kaushik Mukherjee, Customer Relationship Management, Prentice Hall of India Private Limited 4. Jagdish Seth, et al, Customer Relationship Management 
  4. V. Kumar & Werner J., Customer Relationship Management, Willey India
Business Research Methods bcu bba 4th sem chaloexam
Business Research Methods
Banking Law and operation bcu bba 4th sem chaloexam
Banking Law and Operations
Entrepreneurship Development bcu bba 4th sem chaloexam
Entrepreneurship Development
Corporate Communication Skills -II bcu bba 4th sem chaloexam
Corporate Communication Skills -II
FORMATION OF A COMPANY bcu bba 4th sem chaloexam
Customer Relationship Management

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Bangalore University Study Materials

Bangalore Central University BBA 2nd sem Notes, Previous Year Question Paper And Study Material

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Bangalore Central University 2nd sem BCOM Study Materials (New Syllabus)

Download free BBA 2nd sem module wise notes, latest solved question papers, previous 5 years question paper till 2021, model question papers, easy notes, exam-oriented notes are available on this website chaloexam.com of Bangalore Central Universit

Bangalore Central Universit BBA syllabus 2021

New Syllabus

Syllabus

2.3 CORPORATE ACCOUNTING  

OBJECTIVES: 

To enable the students to have a comprehensive understanding about the provisions of the  Company’s Act and Corporate Accounts and Reporting. 

To analyses the Financial statements for economic decision at corporate level To enable the students to read annual report. 

UNIT 1: ISSUE OF SHARES 8Hrs. Meaning of Share, Types of Shares – Preference shares and Equity shares – Issue of Shares at par, at  Premium, at Discount: Pro-Rata Allotment; Journal Entries relating to issue of shares; Preparation of  respective ledger accounts; Preparation of Balance Sheet in the Vertical form (Practical Problems). 

UNIT 2: COMPANY FINAL ACCOUNTS 20 Hrs. Statutory Provisions regarding preparation of Company Final Accounts – Treatment of Special Items,  Managerial Remuneration, Tax deducted at source, Advance payment of Tax, Provision for Tax,  Depreciation, Interest on debentures, Dividends, Rules regarding payment of dividends, Transfer to  Reserves, Preparation of Profit and Loss Account and Balance Sheet (Vertical Form Schedule -III)  (Practical Problems). 

UNIT 3: FINANCIAL STATEMENTS ANALYSIS 10 Hrs. Comparative Statements - Comparative Income Statement, Comparative Balance Sheet; Common size  Statements – Common Size Income Statement, Common Size Balance Sheet – Trend Percentages.  (Analysis and Interpretation) 

UNIT 4: INTERNATIONAL FINANCIAL REPORTING STANDARDS 10 Hrs. International Financial Reporting Standards- meaning of IFRS, relevance of IFRS in India, merits and  limitations of IFRS; Process of setting IFRS- practical challenges in implementing IFRS; Convergence of  IFRS in India; List of International Financial Reporting Standards issued by IASB. 

UNIT 4: CORPORATE REPORTING (ANNUAL REPORTING) 8 Hrs. Corporate Reporting - meaning, types, characteristics of financial report, users of corporate report;  Components corporate report– general corporate information, financial highlights, letter to the  shareholders from the CEO, management's discussion and analysis; Financial Statements-balance sheet,  income statement, and cash flow statement, notes to the financial statements; Auditor's report; Accounting  Policies; Corporate Governance Report; Corporate Social Responsibility Report (Discuss only Role and  Significance of above components of corporate report). 

SKILL DEVELOPMENT  

Collect financial statement of a company and analyse the same and write a summary for  management decision making.  

Write a summary of two companies’ annual report. 

List out the accounting policies in annual report of the company 

List 20 IFRSs

BOOKS FOR REFERENCE 

  1. Anil Kumar, Rajesh Kumar & Mariyappa – Corporate Accounting, HPH.  2. Soundrarajan A and K. Venkataramana, Corporate Accounting, SHBP.  
  2. S. P. Jain and K. L. Narang – Corporate Accounting, Kalyani Publishers. 4. SP Iyengar, Advanced Accountancy, Sultan Chand and Sons, New Delhi.  5. Tulsian and Tulsian, “ Financial Reporting”, S.Chand 
  3. Ramachandran, and Kakani, “How to Analyze Financial Statements”, Tata McGraw Hill 7. Palat, Raghu, “How to Read Annual Reports and Balance Sheets”, JAICO Publishing House 8. Dash A.P., “Financial Wisdom – Finance for Non-Finance Executives”, Dreamtech Press

2.4 QUANTITATIVE ANALYSIS 

OBJECTIVE: To provide basic knowledge of mathematics and their application to commercial situations. 

UNIT 1: NUMBER SYSTEM 04 Hrs. Introduction – Natural Numbers - Even Numbers – Odd Numbers – Integers – Prime Numbers – Rational  and Irrational numbers, Real Numbers, HCF and LCM ( Simple problems).  

UNIT 2: THEORY OF EQUATIONS 10 Hrs. Introduction – Meaning - Types of Equations – Simple/ Linear Equations and Simultaneous Equations (only  two variables), Elimination and Substitution Methods only. Quadratic Equation - Factorization and Formula  Method (ax² + bx + c = 0 form only). Simple problems 

UNIT 3: INDCIES, MATRICES AND LOGRITHEMS 16 Hrs. Meaning – types – operation on matrices – additions – subtractions and multiplication of two matrices – transpose – determinants – minor of an element – co-factor of an element –inverse – crammers rule in two  variables – problems. 

Indices and Logarithms: Meaning- Basic Laws of Indices and their application for simplification. Laws of  Logarithms –Common Logarithm, Application of Log Table for Simplification. 

UNIT 4: COMMERCIAL ARITHMETIC 16 Hrs. Simple Interest, Compound Interest including yearly and half yearly calculations, Annuities, Percentages,  Bills Discounting, Ratios and proportions, duplicate-triplicate and sub-duplicate of a ratio. Proportions:  third, fourth and inverse proportion - problems. 

UNIT 5: PROGRESSIONS 10 Hrs. PROGRESSIONS: Arithmetic Progression - Finding the ‘nth’ term of AP and Sum to nth term of AP.  Insertion of Arithmetic Mean Geometric Progression – Finding the ‘nth’ term of GP and sum to ‘nth’ term  of GP and insertion of Geometric Mean. 

SKILL DEVELOPMENT:  

Develop an Amortization Table for Loan Amount – EMI Calculation.  

Secondary overhead distribution summary using Simultaneous Equations Method. Preparation of Bank Statement. 

Application of Matrix In Business Problems  

BOOKS FOR REFERENCE:  

  1. Saha: Mathematics for Cost Accountants, Central Publishers  
  2. R.G. Sahaand Others – Methods and Techniques for Business Decisions, VBH  3. Dr. SanchetiandKapoor: Business Mathematics and Statistics, Sultan Chand  4. Zamarudeen: Business Mathematics, Vikas 
  3. R.S Bhardwaj :Mathematics for Economics and Business  
  4. Madappa, mahadi Hassan, M. IqbalTaiyab – Business Mathematics, Subhash 7. G.R. Veena and Seema : Business Mathematics and Statistics I.K. Intl Publishers 

2.5 ORGANIZATIONAL BEHAVIOR 

OBJECTIVES: 

To enable the students to learn the basics of individual behavior and group behavior. To understand the organizational dynamics  

UNIT 1: ORGANIZATIONALBEHAVIOUR 04 Hrs. Organization Behavior– Meaning, Definition of OB, Importance of OB, Foundations of OB. 

UNIT 2: FOUNDATIONS OF INDIVIDUAL BEHAVIOUR 22 Hrs. Personal Factors, Environmental Factors, organization systems and resources 

Personality-Meaning, Nature, Determinants and Traits of Personality 

Perception- Meaning, Factors influencing perception, Perceptual Process, Perceptual Errors, Managing  Perceptions. 

Learning-Nature, Theories of Learning-classical conditioning theory, Operant conditioning theory,  Cognitive learning theory, Social learning theory, Principles of Learning. 

Attitude - Nature, Formation, Barriers to change in attitude and ways to overcome barriers.  

UNIT 3: MOTIVATION AND LEADERSHIP 10 Hrs. Motivation theories- Maslow’s Need hierarchy theory, Herzberg’s Two factor theory, McGregor’s X and  Y theory; Leadership – Meaning, Formal and Informal Leadership, Characteristics of leadership;  Leadership Styles – Autocratic style, Democratic style, Participative style, Laissez faire Leadership Styles,  Transition Leadership, Transformative Leadership, Charismatic Leadership Style. 

UNIT 4: GROUP AND TEAM DYNAMICS 16 Hrs. Group Dynamics-meaning, Types of Group, Development of Groups- Stages of Group Development,  Determinants of Group Behavior, Team Dynamics- meaning, Types of Teams: Conflict-sources of conflict  and ways of resolving conflict, managing interpersonal relationships 

UNIT 5: ORGANIZATIONAL CHANGE 04 Hrs. Meaning, Nature of change, Factors influencing change, Resistance to change, Overcoming resistance,  

SKILL DEVELOPMENT 

  • Two cases on the above syllabus should be analyzed and record in the skill development  ● Draw Blake and Mouton managerial grid 
  • List the determinants of personality 

BOOKS FOR REFERENCE 

  1. Fred Luthans, Organizational Behaviour. McGraw Hill 
  2. Robbins, Organizational Behaviour, International Book House. 
  3. John W. Newstrom and Kieth Davis, Organizational Behaviour, McGraw Hill. 
  4. K. Aswathappa, Organizational Behaviour, HPH. 
  5. Appanniah and, Management and Behavioural Process, HPH 
  6. Sharma R.K and Gupta S.K, Management and Behaviour Process, Kalyani Publishers. 7. Rekha and Vibha – Organizational Behavioural, VBH. 
  7. P.G. Aquinas Organizational Behavior, Excel Books. 
  8. M. Gangadhar. V.S.P.Rao and P.S.Narayan, Organizational Behaviour

2.6 MARKETING MANAGEMENT 

OBJECTIVE:  

To enable the students to understand the concept of marketing, its applications and the recent trends  in Marketing. 

UNIT 1: INTRODUCTION TO MARKETING 10 Hrs. Meaning and Definition, Concepts of Marketing, Approaches to Marketing, Functions of Marketing. Recent trends in Marketing-E- business, Tele-marketing, M-Business, Green Marketing, Relationship  Marketing, Concept Marketing, Digital Marketing, social media marketing and E-tailing (Meaning only). 

UNIT 2: MARKETING ENVIRONMENT (MACRO) 10 Hrs. Meaning, Demographic, Economic, Natural, Technological, Political, Legal, Socio-Cultural Environment. 

UNIT 3: MARKET SEGMENTATION AND CONSUMER BEHAVIOUR 10 Hrs. Meaning and Definition, Bases of Market Segmentation, Requisites of Sound Market Segmentation;  Consumer Behavior-Factors influencing Consumer Behavior; Buying Decision Process. 

UNIT 4: MARKETING MIX 20 Hrs. Meaning, Elements of Marketing Mix (Four P’s) – Product, Price, Place, Promotion. Product-Product Mix, Product Line, Product Lifecycle, New Product Development, Reasons for Failure of  New Product, Branding, Packing and Packaging, Labeling,  

Pricing – Objectives, Factors influencing Pricing Policy, Methods of Pricing; 

Physical Distribution–Meaning, Factors affecting Channel Selection, Types of Marketing Channels.  Promotion – Meaning and Significance of Promotion, Personal Selling and Advertising (Meaning Only) 

UNIT 5: SERVICES MARKETING 06 Hrs. Meaning and definition of services, difference between goods and services, features of services, seven P’s  of services marketing (concepts only). 

SKILL DEVELOPMENT 

Two cases on the above syllabus should be analyzed and recorded in the skill development  Design a logo and tagline for a product of your choice  

Develop an advertisement copy for a product. 

Prepare a chart for distribution network for different products. 

BOOKS FOR REFERENCE 

  1. Philip Kotler, Marketing Management, Prentice Hall.  
  2. Lovelock Christopher, Services Marketing: People, Technology, Strategy, PHI 3. William J. Stanton, Michael J.Etzel, Bruce J Walker, Fundamentals of Marketing, McGraw Hill  Education. 
  3. Bose Biplab, Marketing Management, Himalaya Publishers.  
  4. J.C. Gandhi, Marketing Management, Tata McGraw Hill. 
  5. Ramesh and Jayanti Prasad: Marketing Management, I.K. International  
  6. Sontakki, Marketing Management, Kalyani Publishers. 
  7. P N Reddy and Appanniah, Marketing Management, HPH.

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Bangalore University and Bangalore North University BBA 6th Semester Study Materials and Previous Year Question Paper

6.1 INTERNATIONAL BUSINESS
OBJECTIVE
The objective of this subject is to facilitate the students in understanding International Business in a multi
cultural world.
Unit 1: INTRODUCTION TO INTERNATIONAL BUSINESS 10Hrs
Meaning and Definition of International Business – Theories of International Trade – Economic Theories –
Forms of International Business – Nature of International Business
Unit 2: MODES OF ENTRY INTO INTERNATIONAL BUSINESS 12 Hrs
Mode of Entry – Exporting – Licensing – Franchising – Contract Manufacturing – Turn Key Projects –
Foreign Direct Investment – Mergers, Acquisitions and Joint Ventures – Comparison of different modes of
Entry.
Unit 3: GLOBALIZATION 16Hrs
Globalization: Meaning – Features – Stages –Production –Investment and Technology, Globalization –
Advantages and Disadvantages – Methods and Essential Conditions for Globalization. MNC’s and
International Business: Definitions – Distinction between Indian Companies – MNC – Global Companies
and TNC – Organizational Transformations – Merits and Demerits of MNC‟s in India
Unit 4: INTERNATIONAL MARKETING INTELLIGENCE 8 Hrs
Information required – Source of Information – International Marketing Information System and Marketing
Research.
Unit 5: EXIM TRADE 10 Hrs
Export Trade, Procedure, Steps & Documentation, Direction of India‟s Trade – Export Financing –
Documents related to Export Trade – Export Marketing – Import Trade, Procedure, Steps, Documentations
and Problems – EXIM Policy – Balance of Payment – Disequilibrium and Measures for Rectification –
Institutions connected with EXIM Trade.
SKILL DEVELOPMENT
 List any three MNC‟s operating in India along with their products or services offered.
 Prepare a chart showing currencies of different countries
 Tabulate the foreign exchange rate or at least 2 countries for 1 month
 Collect and Paste any 2 documents used in Import and Export trade.
BOOKS FOR REFERENCE
1. Dr. Aswathappa International Business, Tata McGraw Hill.
2. P. SubbaRao – International Business – HPH
3. Shyam Shukla; International Business, Excel Books.
4. Francis Cherunilam; International Business, Prentice Hall of India
5. MahuaDutta, International Business, I.K. Intl
6. J. Maskeri- International Business
7. Rosy Joshi; International Business, Kalyani Publishers.
8. Venkataramana. K, International Business, SHBP.
9. Subhasre S – International Business, HPH.
51
6.2 E-BUSINESS
OBJECTIVE:
The objective is to expose the students to electronic modes of commercial operations.
UNIT 1 :E-BUSINESS 16Hrs
Introduction, E-Commerce – definition, History of E-commerce, types of E-Commerce B to B etc.
Comparison of traditional commerce and e-commerce. E-Commerce business models – major B to B, B to
C model, Consumer-to-Consumer (C2C), Consumer-to-Business (C2B) model, Peer to-Peer (P2P) model –
emerging trends. Advantages/ Disadvantages of e-commerce, web auctions, virtual communities, portals,
e-business revenue models.
UNIT 2 : SECURITY FOR E-BUSINESS 12 Hrs
Security threats – An area view – implementing E-commerce security – encryption – Decryption,
Protecting client computers E-Commerce Communication channels and web servers Encryption, SSL
protocol, Firewalls, Cryptography methods, VPNs, protecting, networks, policies and procedures
UNIT 3 : E-PAYMENTS 12Hrs
E-payment systems – An overview. B to C payments, B to B payments. Types of E- payment system –
Credit card payment, debit cards, accumulating balance, online stored value payment systems, digital cash,
digital (electronic) wallets, agile wallet, smart cards and digital cheques. Secure Electronic Transaction
(SET) protocol
UNIT 4 : E-BUSINESS MARKETING TECHNOLOGIES 10 Hrs
E-Commerce and marketing B to B and B to C marketing and branding strategies. Web transaction logs,
cookies, shopping cart database, DBMS, SQL, data mining, CRM (customer relationship Management)
system – permission marketing, affiliate marketing, viral marketing.
UNIT 5 : CYBER LAWS 06Hrs
Legal Aspects of E-Business, Internet frauds – Cyber Laws. IT Act 2000 salient features.
SKILL DEVELOPMENT
 Visit Few Business Websites and note down in Practical Record Book
BOOKS FOR REFERENCE
1. Marriappa M – E- Commerce,
2. R. G. Saha, E-Business, HPH
3. M. Suman – E – Commerce & Accounting
4. Kalakota Ravi and A. B. Whinston : “Frontiers of Electronic Commerce”, Addison
5. Watson R T :“Electronic Commerce – the strategic perspective.” The Dryden press
6. Agarwala K.N and Deeksha Ararwala: “Business on the Net – Whats and Hows of E-Commerce”
7. Agarwala and Ararwala : “Business on the Net – Bridge to the online store front,”
8. Murthy CSV: “E. Commerce” Himalaya Publishing House Pvt.Ltd.
52
9. Diwan, Prag and Sharma, “Electronic Commerce – A manager guide to E-business”, Vanity Books
International
10. P. Diwan, S. Sharma; “E-Commerce”, Excel Books.
11. JanalD.S :“Online Marketing Hand book.” Van Nostrand Reinhold Network
12. Kosiur David, “Understanding Electronic Commerce Microsoft”, press Washing-ton.
13. Minoli and Minol, “Web Commerce Technology Handbook”, TMH New Delhi.
14. Schneider Gary P, “Electronic Commerce- course Technology, Delhi.
15. Young Margaret Levine: “The complete reference to Internet”, TMH.
16. C.S.Rayudu: “Ecommerce and E Business”, HPH.
17. Kalakota Ravi: “E-business 2: Road map for success.” Pearson Education Ltd.
18. Kalkota Ravi. “Electronics Commerce”: A managers Guide.
19. Mariammal & Soundra Rajan, E-business, SHB.
53
6.3 INCOME TAX
OBJECTIVE
The objective of this subject is to expose the students to the various provision of Income Tax Act relating to
computation of Income individual assesses only.
Unit 1: INTRODUCTION TO INCOME TAX 14 Hrs
Income Tax: Brief History – Legal Frame Work – Types of Taxes – Cannons of Taxation – Important
Definitions: Assessment – Assessment Year – Previous Year – Exceptions to the general rule of Previous
Year – Assessee – Person – Income – Casual Income – Gross Total Income – Total Income – Agricultural
Income
Residential Status: Determination of Residential Status of an individual (simple problems) – Incidence of
Tax (Simple Problems on Computation of Gross Total Income).
Exempted Incomes: Introduction – Exempted Incomes U/S 10 (Restricted to Individual Assessee) – Only
theory
Unit 2: INCOME FROM SALARY 16 Hrs
Meaning & Definition – Basis of Charge – Allowances – Fully Taxable Allowances – Partly Taxable
Allowances: House Rent Allowance, Entertainment Allowance, Transport Allowance, Children Education
& Hostel Allowances – Fully Exempted Allowances – Perquisites – Tax Free Perquisites – Perquisites
Taxable in all Cases: Rent free accommodation – Concessional accommodation, Personal obligations of the
employee met by the employer – Perquisites Taxable in Specified Cases : Gardener, Sweeper, Gas,
Electricity, Water and Motor car facility (when the motor car is owned or hired by the employer )–
Provident Funds – Deductions from Salary U/S 16 – Problems on Income from Salary(excluding retirement
benefits).
Unit 3: INCOME FROM HOUSE PROPERTY 10 Hrs
Basis of Charge – Exempted Incomes from House Property – Annual Value – Determination of Annual
Value – Loss due to Vacancy – Deductions from Annual Value – Problems on Income from House
Property(Excluding Pre-Construction interest)
Unit 4: PROFITS AND GAINS FROM BUSINESS AND PROFESSION 10Hrs
Meaning and Definition of Business & Profession – Expenses & losses Expressly Allowed – Expenses and
losses Expressly Disallowed – Expenses Allowed on Payment Basis – Problems on computation of income
from Business of Sole Proprietor.
Unit 5: COMPUTATATION OF TOTAL INCOME 06 Hrs
Income from Capital Gains (excluding exemptions – Theory only) – Income from Other Sources (Theory
only) – Deductions U/S 80 C, D & G. Simple problems on Computation of Total income of an Individual
SKILL DEVELOPMENT
 Form No. 49A (PAN) and 49B.
 Filling of Income Tax Returns.
 List of enclosures to be made along with IT returns (with reference to salary & H.P).
54
 Preparation of Form 16.
 Computation of Income Tax and the Slab Rates.
 Computation of Gratuity.
 Chart on perquisites.
 List of enclosures to be made along with IT returns (with reference to salary and house property
incomes)
BOOKS FOR REFERENCE
1. Dr. Vinod K. Singhania: Direct Taxes – Law and Practice, Taxmann publication.
2. B.B. Lal: Direct Taxes, Konark Publisher (P) ltd.
3. Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and Practice, Sahitya Bhavan Publication.
4. Dinakar Pagare: Law and Practice of Income Tax, Sultan Chand and sons.
5. Gaur &Narang: Income Tax, Kalyani Publisher s
6. 7 Lecturer – Income Tax – VBH
7. Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam Publications
55
6.4 STRATEGIC MANAGEMENT OR PROJECT REPORT AND VIVA – VOCE
OBJECTIVE:
The Objective of this subject is to expose the students to the various strategic issues such as strategic
planning, implementation and evaluation etc. and preparation of project reports.
Unit 1: INTRODUCTION TO STRATEGIC MANAGEMENT 10 Hrs
Introduction – Meaning and Definition – Need – Process of Strategic Management – Strategic Decision
Making – Business Ethics – Strategic Management.
Unit 2: ENVIRONMENTAL APPRAISAL 12 Hrs
The concept of Environment – The Company and its Environment – Scanning the Environment,
Technological, Social, Cultural, Demographic, Political, Legal and Other Environments Forces. SWOT
Analysis – Competitive Advantage – Value Chain Analysis.
Unit 3: STRATEGIC PLANNING 12 Hrs
Strategic Planning Process – Strategic Plans during recession, recovery, boom and depression – Stability
Strategy – Expansion Strategy – Merger Strategy – Retrenchment Strategy – Restructure Strategy – Levels
of Strategy – Corporate Level Strategy – Business Level Strategy and Functional Level Strategy –
Competitive Analysis – Porter‟s Five Forces Model.
Unit 4: IMPLEMENTATION OF STRATEGY 14 Hrs
Aspects of Strategy Implementation – Project Manipulation – Procedural Implementation – Structural
Implementation – Structural Considerations –Organizational Design and Change – Organizational
Systems. Behavioral Implementation – Leadership Implementation – Corporate Culture – Corporate
Policies and Use of Power. Functional and Operational Implementation – Functional Strategies –
Functional Plans and Policies. Financial – Marketing – OPERATIONAL and Personnel dimensions of
Functional Plan and Policies – Integration of Functional Plans and Policies.
Unit 5: STRATEGY EVALUATION 08 Hrs
Strategy Evaluation and Control – Operational Control – Overview of Management Control – Focus on Key
Result Areas.
SKILL DEVELOPMENT
 Present a chart showing Strategic Management Process.
 Select any organization and undertake SWOT analysis.
 Present strategy followed by an FMCG company in Indian Market.
 Select any sector and make competitive analysis using Porter‟s five forces model.
 List social responsibility action initiated by any one company.
 Select any organization and identify the Key Result Areas
BOOKS FOR REFERENCE
1. Dr. Aswathappa, Business Environment for Strategic Management, Tata McGraw Hill.
2. Subbarao: Business Policy and Strategic Management, HPH.
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3. Charles W.L Hill and Gareth R. Jones, Strategic Management an Integrated Approach, Cengage
Learning
4. Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill
5. C. AppaRao; Strategic Management and Business Policy, Excel Books.
6. Ghosh P.K., Business Policy and Strategic Planning and Management, Tata McGraw Hill.
7. Pillai, Strategic Management,
8. Lawerence, Business Policy and Strategic Management, Tata McGraw Hill.
9. Sathyashekar : Business Policy and Strategic Management, I.K International Publishing House Pvt.
Ltd.
F.N6.5 INTERNATIONAL FINANCE
OBJECTIVES:
To familiarize the students with International Financial environment, instruments and institutions.
UNIT – 1: INTRODUCTION TO INTERNATIONAL FINANCE 12 Hrs
Issues involved in International Business and Finance, methods of payment, International
Monetary system – Fundamental terms and concepts – Home currency – foreign currency – direct
quote – indirect quote – bid and ask, spot and forward rate – appreciation and depreciation – cross
currency rates.
UNIT – 2: FOREIGN EXCHANGE AND BALANCE OF PAYMENTS 12 Hrs
Forex Market & Its Intermediaries, ADR, Foreign Exchange Rate, Theories of Foreign Exchange Rate
Determination.
Components of Balance of Payments – Disequilibrium in the balance of payments- methods of correction of
disequilibrium.
UNIT – 3: INSTRUMENTS IN INTERNATIONAL FINANCIAL MARKETS. 08 Hrs
Meaning-Definition-International Financial Markets-Globalization of Capital markets, Innovation in
foreign securities and International Portfolio Management.
UNIT – 4: FOREIGN EXCHANGE RISK 10 Hrs
Exchange risks – Hedging, Forward, Future, Swaps Options, -Valuation of future and swaps- valuation of
options and efficiency of the exchange market.
UNIT – 5:INTERNATIONAL FINANCIAL INSTITUTIONS AND LIQUIDITY 14 Hrs
The IMF, International liquidity and SDR’s (special drawing rights) – International bank for reconstruction
and development (World Bank), International development association, International investment guarantee
agency.
SKILL DEVELOPMENT:
● Visit any authorized dealers’ establishments and understand their activities.
● Analyze the trend of FDI into India in the last five years.
BOOKS FOR REFERENCE:
1. Avadhani B.K, International Finance Theory and Practice, HPH
2. Aswathanarayana T & K. Rajeswari – International Finance – VBH
3. K. Venkataramana, International Finance, SHBP.
4. Harris Manville, International Finance.
5. Madhu Vij, International Finance, Excel Books
6. Keith Pibean, International Finance, McMillan
7. Timothy Carl Kesta, Case and Problems in International Finance.
8. R.M Srivastava , Multinational Financial Management, Pragathi Publications
9. P.A. Apte, International Financial Management, TMH
10. Somanath : International Financial Management I.K. Intl
11. Levi, International Marketing Management.
12. Bandar D.C, International Finance.
13. Murthy E.N, International Finance & Risk Management.
14. M.L. Verma, Foreign Trade & Management in India.
15. Rao and Chary, International Finance.
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F. N 6.6 STOCK AND COMMODITY MARKETS
OBJECTIVE:
The objective is to provide students with a conceptual framework of Stock Markets and Commodity
Markets, functionaries in these markets and their mode of trading.
Unit 1: AN OVERVIEW OF CAPITAL AND COMMODITY MARKETS: 10Hrs
Primary Market, Secondary Market (Stock Market), Depositories, Private placements of shares / Buy back
of shares, Issue mechanism. Meaning of commodity and Commodity markets, Difference between Stock
Market and Commodity Market.
Unit 2: STOCK MARKET: 12 Hrs
History, Membership, Organization, Governing body, Functions of stock Exchange, on line trading, role of
SEBI, Recognized Stock Exchanges in India (brief discussion of NSE BSE and Nifty). Derivatives on
stocks: meaning, types (in brief).
Unit 3: TRADING IN STOCK MARKET: 12Hrs
Patterns of Trading & Settlement – Speculations – Types of Speculations – Activities of Brokers – Broker
Charges – Settlement Procedure, National Securities Depository Ltd.( NSDL) Central Securities
Depository Ltd.( CSDL) (in brief).
Unit 4: COMMODITY MARKET: 12Hrs
Evolution, Commodity derivatives, Commodity exchanges-Regional & National and International,
Functions, role, objectives and types- Types of transactions in Commodity market – Spot, Future and
Forward options markets.
Unit 5: TRADING IN COMMODITY MARKETS: 10 Hrs
Patterns of Trading & Settlement, Price discover, Efficiency of Commodity Markets – Size of Commodity
Markets in India – Benefits of Commodity Markets.
SKILL DEVELOPMENT
 Prepare the list of recognized stock exchanges in India
 Prepare the process chart of online trading of share and debentures.
 Prepare the chart showing Governing Body of the Commodities Market.
 Prepare the list of commodities traded on commodity market.
 Enlist the role of NSDL and CSDL.
BOOKS FOR REFERENCE:
1. Gurusamy, Financial Markets and Institutions, 3rd edition, Tata McGraw Hill.
2. Srivastava RM : Management of Financial Institutions, HPH
3. Saunders, Financial Markets and Institutions, 3rd edition, Tata McGraw Hill.
4. Bharat Kulkarni; Commodity Markets and Derivatives, Excel Books.
5. Khan, Indian Financial Systems, 6th edition, Tata McGraw Hill
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6. Bhole, L.M. (2000), Indian Financial Institutions, Markets and Management, McGraw Hill, New York
7. PallaviModi: Equity – The Next Investment destination, HPH.
8. Avadhani (2010) Financial Markets and Services, Himalaya Publishers.
9. K. Venkataramanappa, SHB Publications

H.R 6.5 ORGNISATIONAL CHANGE AND DEVELOPMENT
OBJECTIVE:
The objective is to enable the students to understand need for Organizational Change and Development and
the OD interventions
Unit 1: CHANGE MANAGEMENT 10Hrs
The importance and nature of change. Change and human response. Introducing change effectively: Basic
steps, factors influencing change- resistance to change, overcoming resistance to change
Unit 2: ORGANIZATION EFFECTIVENESS 10Hrs
Organization effectiveness: Concept, problems in measurement of effectiveness. System – level criteria of
judging effectiveness.
Unit 3: ORGANIZATIONAL DEVELOPMENT 16 Hrs
The nature of Organizational Development (OD): Assumptions and values. Relevant systems concepts.
Action research, OD Interventions: Team interventions, Inter-group interventions, personal, interpersonal
and group processes interventions: A descriptive inventory of OD interventions.
Unit 4: OD INTERVENTIONS 10Hrs
Comprehensive interventions, Structural interventions, Job enrichment and MBO, Conditions for optimal
success of OD.
Unit 5: CREATIVITY & INNOVATION 10Hrs
Creativity & Innovation: Meaning, Need, Components of Creativity & Innovation, Organizational
Constraints, Organizational environment for Creativity & Innovation,
SKILL DEVELOPMENT
 List out the recent OD interventions in Organizations.
 Discuss case studies on Impact of change on Organizational effectiveness.
BOOKS FOR REFERENCE
1. Dunnette, M.D. (Ed.) (1976). Handbook of Industrial and Organizational Psychology. Chicago: Rand
McNully.
2. French, W.L.; & Bell, C.H. Jr. (1980). Organizational Development. London, Prentice Hall.
3. Herbert, T.T. (1981). Dimensions of Organizational Behavior. London: MacMillan.
4. Khandwalla, P.N. (1988). Organizational effectiveness. In J. Pandey (Ed.)
Psychology in India: The State-of-the Art (Vol.3, pp. 97-215). New Delhi: Sage.
5. Luthans, F. (1989). Organizational Behaviour. London: McGraw Hill.
6. Margulies, N.; &Raia, A.P. (1975). Organizational Development: Values, process
and technology. New Delhi: Tata McGraw Hill,
7. McGill, M.E. (1977). Organizational Development for Operating Managers.
AMACO (a division of American Management Association).
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8. Pareek, U. &Rao, T.V. (1986). Designing and Managing Human Resources Systems.
New Delhi: Oxford.
9. Rudrabasavaraj, M.N. (1977). Executive Development in India. New Delhi: Himalaya
Publishing House.
10. Sharma, R.A. (1982). Organizational Theory and Behaviour. New Delhi: Tata
McGraw Hill,
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H.R. 6.6 COMPENSATION MANAGEMENT
OBJECTIVE:
The objective is to enable the students to understand the various aspects of Compensation Management
UNIT-1: JOB EVALUATION AND PERFORMANCE APPRAISAL 10 Hrs
Job Evaluation – Definition – Traditional and New Techniques – Performance Appraisal -Basic concepts –
performance standard – Appraisal methods.
UNIT-2: COMPENSATION MANAGEMENT 10 Hrs
Compensation – Definition – Classification – Types – Incentives – Fringe Benefits.
UNIT-3: WAGE AND SALARY ADMINISTRATION 16 Hrs
Theories of wages – wage structure – wage fixation – wage payment – salary administration. Difference
between salary and wages – Basis for compensation fixation- Components of wages – Basic Wages –
Overtime Wages – Dearness Allowance – Basis for calculation – Time Rate Wages and Efficiency Based
Wages – Incentive Schemes – Individual Bonus Schemes, Group Bonus Schemes – Effect of various labour
laws on wages-Preparation of Pay Roll
UNIT- 4:REWARDS AND INCENTIVES 10 Hrs
Rewards for Sales personnel – Pay – commission- Performance based pay system – incentives – executives
compensation plan and packages.
UNIT- 5: REGULATORY BODIES FOR COMPENSATION MANAGEMENT 10 Hrs
Wage Boards – Pay Commissions – Compensation Management in Multi-National organizations.
SKILL DEVELOPMENT
 List out the fringe benefits offered to employees of any two companies
 Discuss the role of regulatory bodies in compensation management
 List out various Incentive Schemes of wage payments
BOOKS FOR REFERENCE
1. Compensation & Reward Management, BD Singh, Excel Books
2. Compensation, Milkovich & Newman, TMH
3. Strategic Compensation, Joseph J. Martocchio, 3rd Edition, Pearson Education
4 Compensation Management in Knowledge based world, Richard I. Anderson, 10th edition, Pearson
Education
6 Compensation Management, Er Soni Shyam Singh, Excel Books.
7. Richard Thrope& Gill Homen : Strategic Reward Systems – Prentice-Hall.
8. Thomas. P. Plannery, David. A. Hofrichter & Paul. E. Platten: People, Performance & Pay – Free Press.
9. Michael Armstrong & Helen Murlis: Hand Book of Reward Management – Crust Publishing House.
10. Joseph. J. Martocchio: Strategic Compensation – A Human Resource Management Approach –
Prentice-Hall.
11. Edwarde. E. Lawler III: Rewarding Excellence (Pay Strategies for the New Economy) – Jossey -Bass.

M.K 6.5 BRAND MANAGEMENT
OBJECTIVE
The objective is to enable the students to acquire skills in Product & Brand Management
Unit 1: PRODUCT MANAGEMENT 05 Hrs
Meaning of Product – Product Personality, Types of Products – Product Line, Product Mix.
Unit 2: PRODUCT DEVELOPMENT 12 hrs
Factors influencing design of the product – Changes affecting Product Management – Developing Product
Strategy; Setting objectives & alternatives, Product strategy over the lifecycle. New product development –
Product Differentiation and Positioning strategies. Failure of New Product.
Unit 3: MARKET POTENTIAL & SALES FORECASTING 10 hrs
Forecasting target market potential and sales – Methods of estimating market and sales potential, Sales
forecasting, planning for involvement in international market.
Unit 4: BRAND MANAGEMENT 12 hrs
Meaning of Brand – Brand Development: Extension, Rejuvenation, Re launch- Product Vs Brands, Goods
and services, Retailer and distributors, People and organization, Brand challenges and opportunities, The
brand equity concept, Identity and image.
Unit 5: BRAND LEVERAGING AND BRAND PERFORMANCE 12 hrs
Establishing a brand equity management system, measuring sources of brand equity and consumer mindset,
Co-branding, celebrity endorsement. Brand Positioning & Brand Building – Brand knowledge, Brand
portfolios and market segmentation – Steps of brand building, Identifying and establishing brand
positioning, Defining and establishing brand values.
Unit 6: DESIGNING & SUSTAINING BRANDING STRATEGIES 05 hrs
Brand hierarchy, Branding strategy, Brand extension and brand transfer – Managing brand over time.
SKILL DEVELOPMENT :
 List out a few celebrity brand endorsements and the appropriateness of using them.
 Draw a chart showing the brand environment
 List out a few recent news and trends about brands
 List out some of the methods of brand valuation
 List out a few brands and the adjectives attached to their ads.
BOOKS FOR REFERENCE
1. Gupta SL: Brand Management, HPH.
2. Branding Concepts- Pati, Debashish, Macmillan India
3. Brand Building : M.Bhattacharjee, HPH.
4. Harsh V. Verma; Brand Management, Excel Books.
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5. Subrato Sengupta, Brand Positioning Strategies for Competitive Advantage, McGraw Hill.
6. The New Strategic Brand Management- Kapfere, Jean-Noel, Kogan page 5th edition
7. Das & Naveen, Brand Management Perspectives and Practices, ICFAI University Press.
8. Chaturvedi, B.M, Total Brand Management: An Introduction-, ICFAI University Press.
9. Ray, Brand Management Financial Perspectives, ICFAI University Press.
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M.K 6.6 RETAIL MANAGEMENT
OBJECTIVE
The objective is to enable students to acquire skills in Retail Management.
Unit 1: INTRODUCTION TO RETAILING 10 Hrs.
Definition – functions of retailing – types of retailing – forms of retailing based on ownership. Retail
theories – Wheel of Retailing – Retail life cycle. Retailing in India – Influencing factors – present Indian
retail scenario. Retailing from the International perspective
Unit 2: RETAIL CONSUMER BEHAVIOUR 12 Hrs.
Buying decision process and its implication to retailing – influence of group and individual factors.
Customer shopping behaviour – Customer Service satisfaction. Retail planning process – Factors to
consider – Preparing a complete business plan – implementation – risk analysis.
Unit 3: RETAIL OPERATIONS 12 Hrs.
Choice of Store location – Influencing Factors, Market area analysis – Trade area analysis – Rating Plan
method – Site evaluation. Retail Operations: Store Layout and visual merchandising – Store designing –
Space planning, Retail Operations – Inventory management – Merchandise Management – Category
Management.
Unit 4: RETAIL MARKETING MIX 12 Hrs.
Retail marketing mix –Introduction. Product – Decisions related to selection of goods (Merchandise
Management revisited) –Decisions related to delivery of service. Pricing – Influencing factors –
approaches to pricing – price sensitivity – Value pricing – Markdown pricing. Place – Supply channel –
SCM principles – Retail logistics – computerized replenishment system – corporate replenishment policies.
Promotion – Setting objectives – communication effects – promotional mix. Human Resource
Management in Retailing – Manpower planning – recruitment and training – compensation – performance
appraisal.
Unit 5: IMPACT OF IT IN RETAILING 10 Hrs.
Non store retailing (E tailing) The impact of Information Technology in retailing – Integrated systems and
networking – EDI – Bar coding – Electronic article surveillance – Electronic shelf labels – customer
database management system. Legal aspects in retailing. Social issues in retailing. Ethical issues in
retailing.
SKILL DEVELOPMENT:
 Draw a retail life cycle chart and list the stages
 Draw a chart showing a store operations
 List out the major functions of a store manager diagrammatically
 List out the current trends in e-retailing
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BOOKS FOR REFERENCE
1. Barry Bermans and Joel Evans, “Retail Management – A Strategic Approach”, 8th edition, PHI Private
Limited, New Delhi, 2002.
2. Suja Nair: Retail Management, HPH.
3. A.J. Lamba, “The Art of Retailing”, 1st edition, Tata Mc GrawHill, New Delhi, 2003.
4. SwapnaPradhan, Retailing Management, 2/e, 2007 & 2008, TMH
5. K. Venkatramana, Retail Management, SHBP.
6. A. Siva Kumar; Retail Marketing, Excel Books.
7. James R. Ogden & Denise T. Ogden, Integrated Retail Management 2007, Biztantra Cengage
Learning
8. R.S. Tiwari : Retail Management , HPH
9. Araif Sakh: Retail Management, HPH.
10. Levy &Weitz, Retail Management,, TMH 5th Edition 2002
11. Rosemary Varley, Mohammed Rafiq, Retail Management, Palgrave Macmillan
12. Chetan Bajaj, Retail Management, Oxford Publication.
13. Uniyal & Sinha, Retail Management,, Oxford Publications.